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3.
Is this a Book background?Make a Commercial for the Book
4.
The Book
Choose one or more
• You’ve read
• You like
• That are available
• That relate to the audience
5.
?
The Book
Complex
Narrow appeal
Limited content
Dry
Preachy
Inappropriate
Best-seller
6.
Is this a Book background?
The Talk
• Keep it simple
• Keep it short. 4 minutes max
• Don’t give away the ending
7.
Is this a Book background?
The Hook
HookU.S.P. Appeal
8.
Is?
Tips
1. Show the book
2. Start with title and author,
end with title
3. Read a short passage, if
appropriate
4. Smile
9.
Is this a Book background?
The Usual Reminders
1. Relax and Smile
2. No jingle or clank
3. Don’t fidget or fiddle
4. Don’t read verbatim
5. Speak to the person inside
the camera