11. What are they actually doing?
http://www.flickr.com/photos/55046645@N00/314989744/
13. Principle of Least Effort
[Zipf's Law]
In information seeking:
0Most convenient, least exacting method
0Stop as soon as
acceptable results
achieved
0Use tools that are
most familiar,
easiest to use
27. Books Circulated from
One Section of Shelves
18
29
18
28
16
13
5
Top
Bottom
Row 2
Row 3
Row 4
Row 5
Row 6
Source: “The Influence of sloping shelves on book circulation” by Ralph R. Shaw, The Library Quarterly, Vol. 8, No.
4, October 1938, pp. 480-490.
28. Shelves just inside the door circulate 24%
more books than shelves 15 feet inside the
door.
(98) (74)
Shaw, 1938
32. Personas
0 Personas are representative of
larger groups with detailed
attributes to enable a focused
approach to usability and
design.
0 Personas are
representatives, defined with
“significant rigor and
precision”, and built on a
combination of assumptive
reasoning and data, which
allows for focusing
requirements.
(http://www.prescientdigital.com/articles/strategic-
design/focusing-on-your-website-user-by-developing-personas)
35. So, what can
you do in
your library?
http://www.flickr.com/photos/77476789@N00/2201907500/
Rick Anderson’s column in the June 1 LJ discusses “The Problem of Surplus Value” and how libraries should make sure that what they are offering is what their users want and need—not only in terms of different services, but in terms of “depth” of service.
http://www.oclc.org/reports/2010perceptions/thelibrarybrand.pdfWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill
Where’s the browse shelf?
6 Most Common Objectives of Sign Systems:Orientation - A user entering the library or moving from one area to another needs to identify and select relevant resources and establish their general locations within the building.Direction - The user needs to make correct wayfinding decisions as he/she moves along the route from starting point to destination.Identification - The user (who may not be able to distinguish one library resource, tool, or service point from another based on appearance alone) needs to recognize his/her destination upon arrival.Instruction - The user, having arrived at a particular resource, needs to know what to expect from it and how to use it effectively.Regulation - The user needs to know what behavior is forbidden, permitted, or required in a particular area or situation.Current Awareness - The user needs to know about temporary conditions or changes in the library that might affect his/her tasks, as well as library hours, special events, and similar information.
http://www.hathitrust.org/personas
http://www.hathitrust.org/personas
Make staffers easy to identifyOffer assistanceUse lay languageLabelDisplay, display, displayDeclutterWeedDo not use bottom shelves“Shop” your libraryPost your hours and address