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Better than copy is to adapt thinking with your local context

Pitch about how we pivoted from a Copy Cat start up model to a new model based in what the local user needs in LATAM.

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Better than copy is to adapt thinking with your local context

  1. 1. C O P Y C AT P R O J E C T : T I C K E T H O Y ( B A D )
  2. 2. Limited Flash Deals Like Groupon T I C K E T H O Y Additional Ticketing Platform
  3. 3. I N A T H E AT E R For reduce risks companies sell some seats in advances with lower prices. H O W D O W E G E T T H AT T I C K E T S ?
  4. 4. I N A T H E AT E R €€ € We receive money from startups and governments programs We hired a big sale team. W E B U I LT A C O M PA N Y B A S E D O N T H I S B U S I N E S S M O D E L
  5. 5. I N A T H E AT E R Chile Brasil Argentina T H E C A S H F L O W In the next months we burned most the invested capital
  6. 6. We fired all our employers And also ourself I T WA S A S A D T I M E
  7. 7. W E FA I L E D I M P O RT I N G T H I S B U S I N E S S M O D E L I N L AT I N A M E R I C A But we start thinking in our own local problems And we find…
  8. 8. Long Lines
  9. 9. Even when they bought online tickets, users have to wait ours to get the necessary printed copy to get in.
  10. 10. A P P F O R V E N U E S A P P F O R U S E R S A R E A L P R O B L E M T O S O LV E
  11. 11. We added a second business model and a new stable revenue stream. And we started to grow.
  12. 12. Better than copy is to adapt thinking with your local context We learned that:
  13. 13. T H A N K Y O U Matias Puga matias@matiaspuga.com

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