Homegrown videos for nonprofits

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Video should be cheap, easy to do and quick to produce. We in the nonprofit world are uniquely suited to getting on this bandwagon.

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Homegrown videos for nonprofits

  1. 1. Homegrown Videos for Nonprofits<br />Do it yourself for fun and profit!<br />
  2. 2. Who’s Trish?<br />Affordable nonprofit technology consultant<br />Trainer—Google, Salesforce, Office, Video, Social Networks<br />Movies without Borders: Video for immigrant stories<br />
  3. 3. Today’s Plan<br /><ul><li>Telling Your Story
  4. 4. What Story?
  5. 5. Plan your video
  6. 6. The Hardware
  7. 7. The Software
  8. 8. Share
  9. 9. Measure the Impact</li></li></ul><li>Goals<br />High Google Ranking<br />Influence over Conversation/Policy<br />Action<br />
  10. 10. YouTube: Why Video Matters<br />% Users<br />Users (M)‏<br />Age<br />–<br />57.1<br />All<br />19%<br />11.0<br /><18<br />19%<br />11.1<br />18-34<br />22%<br />12.3<br />35-44<br />21%<br />11.9<br />45-54<br />19%<br />10.9<br />55+<br />Gender<br />52%<br />29.8<br />Male<br />48%<br />27.3<br />Female<br />In 1 Minute<br />20 hours of video are uploaded to YouTube<br />#4 Biggest Site in the World<br />Bigger than MySpace and Wikipedia<br />Source: Alexa<br />58 Minutes<br />Average time spent on YouTube<br />Source: Nielsen//NetRatings (October 2007) - US audience.<br />
  11. 11. Your Audience isWatching<br />
  12. 12. “Organic” Video<br />No need to hire a whole crew.<br />Consumer equipment and existing computersare all you need.<br />Your videos as a WHOLE, your archives, are the ongoing story—not one single video.<br />
  13. 13. Basic Workflow<br />Decide on a Topic<br />Gather footage<br />Edit if needed<br />Upload to Web<br />Blog it, Twitter it, Spread the Word<br />
  14. 14. Tell a Story<br /><ul><li>Above all, tell a story
  15. 15. Show it visually
  16. 16. Sound is critical
  17. 17. Prepare a script and get feedback</li></li></ul><li>Ten stories to tell<br />Document a Process<br />Interview co-workers<br />Interview clients<br />Interview thought-leaders in the field<br />Comment on Issues<br />6. Public Service Announcement<br />Promote an Event<br /> Build Community<br />9. Show passionate truth<br />10. Take viewers inside your work. <br />
  18. 18. Advice from FlipVideo<br />
  19. 19. The Hardware<br />
  20. 20. The Camera We Love<br />http://www.theflip.com/<br />
  21. 21. 2 for the price of 1<br />
  22. 22. Late, breaking news!<br />
  23. 23. Sound<br />
  24. 24. Tripod<br />
  25. 25. To the Internet to see:<br />Shooting Tips from Flip<br />
  26. 26. The Software<br />
  27. 27. Free Editing Software<br />-Free<br />-Simple to Learn<br />Windows XP and Vista<br />Windows Movie Maker<br />
  28. 28. Free Editing Software<br />-Free<br />-Simple to Learn<br />-Converts Everything<br />Apple<br />iMovie<br />
  29. 29. Audio Editing<br />Open Source, Free Audio Editing How-to Manual<br />http://audacity.sourceforge.net/manual-1.2/tutorials.html<br />
  30. 30. Audio<br />Creative Commons Music <br /><ul><li>http://ccmixter.org
  31. 31. www.freeplaymusic.com 
  32. 32. http://podsafeaudio.com/jamroom/index.php?t=browse_genre&g=audio</li></ul>Creative Commons Sound Effects<br /><ul><li>http://www.partnersinrhyme.com/pir/PIRsfx.shtml
  33. 33. More: http://www.pacdv.com/sounds/index.html
  34. 34. http://www.findsounds.com/</li></li></ul><li>Share<br />Distribute your videos far and wide<br />
  35. 35. Where do my videos go?<br /><ul><li>Blogs, website.
  36. 36. Burn DVDs to pass around.
  37. 37. Make available for creators to use.
  38. 38. Make available for Media to use.
  39. 39. Vimeo
  40. 40. YouTube</li></li></ul><li>The YouTube Nonprofit Program<br />Organizations must be nonprofits based in US, UK, Canada, or Australia<br />Increased branding capabilities<br /><ul><li>HTML channel banner
  41. 41. Branded side column image</li></ul>Ability to add Call to Action overlay and externally linkable annotations<br />More info: http://www.youtube.com/nonprofits<br />
  42. 42. YouTube Channel<br />Visit: http://www.youtube.com/vatican<br />
  43. 43. Nonprofit Video Awards<br />
  44. 44. To the internet <br />To check out Trish’s Vimeo Channel<br />
  45. 45. Mom says: SHARE!<br />Let people download your videos and use them through Creative Commons Licenses.<br />creativecommons.com<br />Put your videos everywhere:<br />www.tubemogul.com<br />It’s good to also link to Quicktime so it’s easy to download.<br />www.squared5.com/<br />
  46. 46. Build community to spread impact<br />Talking to people is how we get things done- the same is true online.<br />Comment on other people's videos that you truly find interesting.<br />Link to people or groups you like.<br />
  47. 47. Be the Place Where People Hang Out<br />Allow people to comment, even if they disagree with your message. Create real dialog.<br />Respond to everything.<br />Create a forum so everyone passionate for that niche hangs out. http://www.lefora.com/<br />Get others to give you video since you're the place that will get attention.<br />
  48. 48. Baby Steps<br />Take your time.<br />A journey of a thousand milesstarts with one video.<br />Update often.<br />Tiny pieces loosely joined.<br />
  49. 49. Measure Impact<br />
  50. 50. Metrics<br />____Subscribers<br />____Visits<br />____Page views<br />____Links and referrals<br />____Comments<br />____Content contributed by the community <br />(i.e. videos)<br />____New donors, or members<br />____Donations<br />____Press<br />____Relationships<br />
  51. 51. Tools to Measure Impact<br />Google Analytics<br />http://www.google.com/analytics/<br />Site Meter<br />http://www.sitemeter.com/<br />Twitter Search<br />http://search.twitter.com/<br />PostRank<br />http://www.postrank.com/<br />WhosTalkin<br /> http://www.whostalkin.com/<br />Social Mention<br />http://www.socialmention.com/<br />Technorati<br />http://technorati.com/<br />
  52. 52. On their shoulders…<br />Blogging and Storytelling from Britt Bravo<br />http://www.slideshare.net/Bbravo/blogging-and-storytelling-2041267<br />Video Creation and Sharing from Jay Dedman & RyanneHodson<br />https://cc.readytalk.com/cc/s/meetingArchive?eventId=ypn1bdttrrd7<br />Beyond Viral Video<br />http://www.slideshare.net/See3/beyond-viral-video-nonprofits-and-religious-organizations-3699536<br />
  53. 53. Contact Us<br />handycapabletrish@gmail.com<br />(336) 457-0400<br />Facebook & everywhere: travelertrish<br />
  54. 54. Photo Credits<br /><ul><li>Audience in 3D Glasses - Diamond Geyser
  55. 55. Orange-hatted guy - Wesley Fryer
  56. 56. All others – Jean-Francois Llorens or Trish PerkinsAll photographs licensed under Creative Commons</li>

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