Mobile Media Session: Eric Bader

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This session will feature three major leading mobile marketing organizations revealing insights and live demonstrations of what works in mobile marketing. From building brand awareness to attracting leads and booking sales, this panel will show real market programs that deliver ROI.

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Mobile Media Session: Eric Bader

  1. 1. TravelCom 2010 Approaches to Mobile Marketing Approaches to Mobile Marketing March 11, 2010
  2. 2. Audience Size: Mobile Growth Is Accelerating 2.4 billion worldwide Compared to only 1.1 billion Internet users 263 million U.S. 4 out of every 5 people in U.S., by 2010. 62 million mobile Internet users U.S. 30% YOY growth. More mobile phones on this planet than TV sets & PCs combined. 
  3. 3. Mobile is about consumers that are mobile Not just smartphones
  4. 4. Mobile’s role Accumulated benefits + Personal Computer Internet Mobile Organization of information Flow of information Location Convenience Presence ese ce
  5. 5. Areas of Opportunity In Mobile Marketing  The US market: Four types of interactions + voice Mobile Internet Text Messaging g g Downloadable Video Vid Advertising SMS / MMS Applications
  6. 6. Mobile Touches Consumers at Unique Points Gym Errands Store Socializing Commute Business  Vacation Travel
  7. 7. Strategic Roles for Mobile Classification Marketing Funnel of Tactics Awareness Consideration & Preference Marketing g Environment Hand Raising Lead Classification Qualification Maturation Conversion Guided Selling Loyalty
  8. 8. Mobile Meets A Variety Of Objectives Mobile addresses a wide range of business objectives Brand Awareness Trial / Sampling Name Capture, Sweepstakes Customer Acquisition & Prizing Promotions Integrated Marketing Couponing Loyalty / CRM

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