Rapid Response Social Media
LISTEN
     THINK
       ENGAGE

 RELEVANCE
Rating T
R ti Top 100 B i
             Business S i l Media
                      Social M di
             Users

   Level...
Engagement Correlates to Performance


% of Revenue Growth
in Last 12 months




                                         ...
MAVEN
        Facebook
SELECTIVE
                                Facebook

           The Marriott in San Juan
           The Marriott in San Jua...
MAVEN
                            Twitter

• It broke on Twitter -- which means
   it spread almost instantaneously.

• An...
BUTTERFLY
     Twitter
Augmented Reality (AR) for Mobile
Leisure Travel Forum: Dana Fowler
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Leisure Travel Forum: Dana Fowler

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Head to the Parisian Room during our second breakout session of the day, for the Leisure Travel Forum. Digital, mobile and social media have provided more tools then ever to reach consumers, but how do you effectively integrate them into the marketing mix? Join us as the speakers share how to maintain your brand integrity when you don't control the message and how do you determine success.

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Leisure Travel Forum: Dana Fowler

  1. 1. Rapid Response Social Media
  2. 2. LISTEN THINK ENGAGE RELEVANCE
  3. 3. Rating T R ti Top 100 B i Business S i l Media Social M di Users Level of Engagement & Presence g g DRIVES REVENUE Wallflowers = Low Engagement/Low Presence Butterflies = Low Engagement/High Presence g g g Selectives = High Engagement/Low Presence Mavens = High Engagement/High Presence
  4. 4. Engagement Correlates to Performance % of Revenue Growth in Last 12 months Wall- Select- Butter- Mavens Prepared by WetPaint and Altimeter flowers ives flies
  5. 5. MAVEN Facebook
  6. 6. SELECTIVE Facebook The Marriott in San Juan The Marriott in San Juan A specific goal: Driving Local Business. • Quality of the interaction over Quantity • Drive to website hub • Good local strategy approach.  
  7. 7. MAVEN Twitter • It broke on Twitter -- which means it spread almost instantaneously. • An “in the moment” channel. • Hero to Villain to Hero
  8. 8. BUTTERFLY Twitter
  9. 9. Augmented Reality (AR) for Mobile

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