Solution to pain point - This is important both for attracting a following and also when you start thinking about strategy.
More than a 100 million blogs out there.
The Power of Niches - TBU Rotterdam
+HOW TO GROW YOURREADERSHIP USINGTHE POWER OF NICHESCLAUDIA SALEH & DANIEL DUCLOS
+ABOUT US CLAUDIA SALEH – @claudiabia /@aprendizviajant AprendizdeViajante.com / FounderRBBV.com.br Niches: Portuguese, Travel, Family travel,Affordable Luxury 1st post in July 2010 Results: over 200.000 page views inApril/2013 – How we did it? Aprendiz de Viajante Travel Magazine
+ABOUT US DANIEL DUCLOS –@ducsamsterdam DucsAmsterdam.net Niches: Amsterdam for Portuguesespeakers, travel in Europe First blog post: November 2007 Results: over 160.000 page viewsin April/2013 - How we did it? Julho 2011: Guia Amsterdam
+Narrowing down to expand? Howcome?! Niche – Catering to a traveler’s specific need or desire Apparent contradiction If you try to please everyone, you may as well please nobody Provide a solution to a pain point – which one and how does itdo it? Long Tail – Top 10.000 Terms in Search only 18.5% of all theSearch Trafic. Long Tail - 70% of all Search Traffic.http://www.seomoz.org/blog/illustrating-the-long-tail
+The Power of Niche Easier to break through than saturatedbig markets Create authority, become specialist Build community, gain loyalty Brand: be recognized by peers and theMarketViagem e Turismo Mar/12
+Types of Niches Geographic – Asia, Europe, Hawaii, Las Vegas Language – English, Portuguese, German, Spanish Experience – Luxury, Adventure, Gastronomy, Wines, Art,Ecotourism, Cruise, Photography, Theme Parks LifeStyle – Gay, Family, Solo Travelers, Women Travelers,Backpackers Others: Tech
+Examples of Niche Blogs Rumshopryan - http://rumshopryan.com/ - CARIBBEAN Too Many Adapters- http://toomanyadapters.com/ - Tech travel Taste of Slow – http://tasteofslow.com/ Journey Woman - http://www.journeywoman.com/ Velvet Escape / Mrs. O Around the World Just Travelous / Family on Bikes /
+The Dangers of Niche Too Wide x Too Narrow Identity crisis: Backpacker in a Luxury Trip Local: How to write about other destinations The word is BALANCE! Be authentic!
+How to Be Successful in a Niche Choose your niche(s) or figure out which ones are thestrongest in your current blog Pick a name that doesn’t need much explanation –LuxuryTravelMom / SoloTraveler Build your brand carefully Be true to your Brand Solve a problem for your readers Guest Post for more generic blogs
+Create Products Ducs Amsterdam created an Amsterdam Travel Guide – ebookformat Claudia Saleh created Travel Magazine Aprendiz de Viajanteand is preparing to launch Travel Guides in Portuguese inebook format. Patricia from Turomaquia sells personalized day by day guides. Janice from Solo Traveler, Jodi from Legal Nomads, CareerBreak Jeffy Jung, Sara and Terry from Live Share Travel -wrote book for specific niches