The Power of Niches - TBU Rotterdam

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The Power of Niches, a talk at TBU Rotterdam travel bloggers conference by Claudia Saleh and Daniel Duclos.

http://www.rbbv.com.br/

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  • Solution to pain point - This is important both for attracting a following and also when you start thinking about strategy.
  • More than a 100 million blogs out there.
  • The Power of Niches - TBU Rotterdam

    1. 1. +HOW TO GROW YOURREADERSHIP USINGTHE POWER OF NICHESCLAUDIA SALEH & DANIEL DUCLOS
    2. 2. +ABOUT US CLAUDIA SALEH – @claudiabia /@aprendizviajant AprendizdeViajante.com / FounderRBBV.com.br Niches: Portuguese, Travel, Family travel,Affordable Luxury 1st post in July 2010 Results: over 200.000 page views inApril/2013 – How we did it? Aprendiz de Viajante Travel Magazine
    3. 3. +ABOUT US DANIEL DUCLOS –@ducsamsterdam DucsAmsterdam.net Niches: Amsterdam for Portuguesespeakers, travel in Europe First blog post: November 2007 Results: over 160.000 page viewsin April/2013 - How we did it? Julho 2011: Guia Amsterdam
    4. 4. +Narrowing down to expand? Howcome?! Niche – Catering to a traveler’s specific need or desire Apparent contradiction If you try to please everyone, you may as well please nobody Provide a solution to a pain point – which one and how does itdo it? Long Tail – Top 10.000 Terms in Search only 18.5% of all theSearch Trafic. Long Tail - 70% of all Search Traffic.http://www.seomoz.org/blog/illustrating-the-long-tail
    5. 5. +The Power of Niche Easier to break through than saturatedbig markets Create authority, become specialist Build community, gain loyalty Brand: be recognized by peers and theMarketViagem e Turismo Mar/12
    6. 6. +Types of Niches Geographic – Asia, Europe, Hawaii, Las Vegas Language – English, Portuguese, German, Spanish Experience – Luxury, Adventure, Gastronomy, Wines, Art,Ecotourism, Cruise, Photography, Theme Parks LifeStyle – Gay, Family, Solo Travelers, Women Travelers,Backpackers Others: Tech
    7. 7. +Examples of Niche Blogs Rumshopryan - http://rumshopryan.com/ - CARIBBEAN Too Many Adapters- http://toomanyadapters.com/ - Tech travel Taste of Slow – http://tasteofslow.com/ Journey Woman - http://www.journeywoman.com/ Velvet Escape / Mrs. O Around the World Just Travelous / Family on Bikes /
    8. 8. +The Dangers of Niche Too Wide x Too Narrow Identity crisis: Backpacker in a Luxury Trip Local: How to write about other destinations The word is BALANCE! Be authentic!
    9. 9. +How to Be Successful in a Niche Choose your niche(s) or figure out which ones are thestrongest in your current blog Pick a name that doesn’t need much explanation –LuxuryTravelMom / SoloTraveler Build your brand carefully Be true to your Brand Solve a problem for your readers Guest Post for more generic blogs
    10. 10. +Create Products Ducs Amsterdam created an Amsterdam Travel Guide – ebookformat Claudia Saleh created Travel Magazine Aprendiz de Viajanteand is preparing to launch Travel Guides in Portuguese inebook format. Patricia from Turomaquia sells personalized day by day guides. Janice from Solo Traveler, Jodi from Legal Nomads, CareerBreak Jeffy Jung, Sara and Terry from Live Share Travel -wrote book for specific niches
    11. 11. +Questions?Claudia Saleh: claudiasaleh@gmail.com@claudiabia / @aprendizviajantDaniel Duclos: info@ducsamsterdam.net@ducsamsterdam

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