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 Is content really king?How to make money fromyour contentSarah Lee@LiveShareTravel
Session aims• Inventory your skills• Identify outlets for your skills and content• Devise an outline business strategy tom...
Just as variety is the spice oflife, diversification is the key tosuccess in business#TBURTM@LiveShareTravel
Work for a livingFree Does Not Pay#TBURTM@LiveShareTravel
Bloggers are multimediastrategists, sales people and,importantly, business people#TBURTM@LiveShareTravel
Where to sell your contentPrint publicationsOnline publicationsIn-flight magazinesBusiness/special interest magazinesStock...
As people we are notone dimensionalNor should your business be#TBURTM@LiveShareTravel
Build a business portfolioLiveShareTravelSpeakingengagementsFreelancetravel andbusinesswritingMarketing &PRAuthoringbooksS...
What Travel Editors Look For• Stories that are unique• Offer an unusual take on a destination• From a solid writer who cou...
Things to consider• Stories need a strong angle• Something new.• Rich, detailed descriptions.• A thread of an idea running...
In Your Pitch• Explain who you are and who you’ve written forbefore.• Include a working title for your story.• Give a shor...
“Books have become the newbusiness card”Writer and entrepreneur,James Altucher (@jaltucher)#TBURTM@LiveShareTravel
“With over 500 posts, how was anewbie to my blog to find theinformation they needed? I put ittogether in The Solo Traveler...
What being an author can do for you• Position you as an expert in your field.• Offer other opportunities to market yoursit...
How to appeal to companies• Put your own voice aside and consider thecompany you’re working for.• Target a company’s needs...
How to pitch companies• Research the right contacts• Get in touch• Be professional#TBURTM@LiveShareTravel
How to charge#TBURTM@LiveShareTravel
Where to find melivesharetravel.com@LiveShareTravelsarah.lee@maiacommunications.commaiacommunications.comSkype: MaiaComms@...
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Is Content Really King? - TBU Rotterdam

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Is Content Really King?

A talk at TBU Rotterdam travel bloggers conference from Sarah Lee of LiveShareTravel and Maia Communications.

http://livesharetravel.com/

Published in: Technology, Business
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Is Content Really King? - TBU Rotterdam

  1. 1.  Is content really king?How to make money fromyour contentSarah Lee@LiveShareTravel
  2. 2. Session aims• Inventory your skills• Identify outlets for your skills and content• Devise an outline business strategy tomake money from your content.#TBURTM@LiveShareTravel
  3. 3. Just as variety is the spice oflife, diversification is the key tosuccess in business#TBURTM@LiveShareTravel
  4. 4. Work for a livingFree Does Not Pay#TBURTM@LiveShareTravel
  5. 5. Bloggers are multimediastrategists, sales people and,importantly, business people#TBURTM@LiveShareTravel
  6. 6. Where to sell your contentPrint publicationsOnline publicationsIn-flight magazinesBusiness/special interest magazinesStock libraries (photos/videos)TV channelsCompanies, tourist boards and DMOsDirect to consumer – i.e. pdf guides, apps, ebooks#TBURTM@LiveShareTravel
  7. 7. As people we are notone dimensionalNor should your business be#TBURTM@LiveShareTravel
  8. 8. Build a business portfolioLiveShareTravelSpeakingengagementsFreelancetravel andbusinesswritingMarketing &PRAuthoringbooksSpecialprojects(TV etc)
  9. 9. What Travel Editors Look For• Stories that are unique• Offer an unusual take on a destination• From a solid writer who could transportreaders to a destination• A rich narrative#TBURTM@LiveShareTravel
  10. 10. Things to consider• Stories need a strong angle• Something new.• Rich, detailed descriptions.• A thread of an idea running through a story.• Why should they commission the story fromyou?• Is it a good fit with the publication?• Pitch ideas for regular sections of a publication.#TBURTM@LiveShareTravel
  11. 11. In Your Pitch• Explain who you are and who you’ve written forbefore.• Include a working title for your story.• Give a short – up to about 150 words outline ofthe story you would write.• Explain why it’s of interest.• Explain why you should write it.• Offer more - multimedia#TBURTM@LiveShareTravel
  12. 12. “Books have become the newbusiness card”Writer and entrepreneur,James Altucher (@jaltucher)#TBURTM@LiveShareTravel
  13. 13. “With over 500 posts, how was anewbie to my blog to find theinformation they needed? I put ittogether in The Solo TravelersHandbook”Blogger, author, publisherJanice Waugh (@solotraveler)#TBURTM@LiveShareTravel
  14. 14. What being an author can do for you• Position you as an expert in your field.• Offer other opportunities to market yoursite.• Give companies another reason to workwith you rather than another blogger.• Provide a platform for speakingengagements.#TBURTM@LiveShareTravel
  15. 15. How to appeal to companies• Put your own voice aside and consider thecompany you’re working for.• Target a company’s needs. What are theirchallenges? How can you help them overcomethem?• Research the company and see what they’reproducing already.#TBURTM@LiveShareTravel
  16. 16. How to pitch companies• Research the right contacts• Get in touch• Be professional#TBURTM@LiveShareTravel
  17. 17. How to charge#TBURTM@LiveShareTravel
  18. 18. Where to find melivesharetravel.com@LiveShareTravelsarah.lee@maiacommunications.commaiacommunications.comSkype: MaiaComms@ The Bar!

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