BTO2011 Travel Bloggers Unite

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As the title suggests, this is just a quick guide to Travel Bloggers Unite.

The slides start with the influences of our founder, Oliver Gradwell.

Then using our last conference, TBU Innsbruck as an example, we demonstrated how these influences effect how TBU conferences are different

We delivered key stats from TBU Innsbruck and the ROI figure impressed those in the audience.

The improvements for TBU Umbria were explained.

We rounded off by referring back to the photo of Mark Bolan and the song "Children of the Revolution".

The effect of travel bloggers as a promotional tool is nothing short of a revolution!

Published in: Technology, Travel
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BTO2011 Travel Bloggers Unite

  1. 1. Quick Guide to TBU Oliver Gradwell Founder + DirectorThursday, 1 December 11
  2. 2. InfluencesThursday, 1 December 11
  3. 3. McDonaldsThursday, 1 December 11
  4. 4. MarriottThursday, 1 December 11
  5. 5. AppleThursday, 1 December 11
  6. 6. Freddy MercuryThursday, 1 December 11
  7. 7. Very Happy Old Chinese WomanThursday, 1 December 11
  8. 8. What Do We Do? • Conferences • One-Off Events • Consultancy WorkThursday, 1 December 11
  9. 9. TBUIBK Different? • Photo Walks Expert Photographers • Outside Agencies • The Travel Bloggy Awards • Pitch To Industry Networking Room • FREE Blog TripsThursday, 1 December 11
  10. 10. TBUIBK Results • 104 delegates (70 bloggers) • 18 million twitter impression • 400,000 unique accounts • 45 tweets • ROI Factor = 37.5 to 1Thursday, 1 December 11
  11. 11. £950,000Thursday, 1 December 11
  12. 12. TBU Umbria 21-22 April ’12 • Photo + Video Walks • 24 “How To” Talks - 3 different levels • 3 Industry “How To” Talks • Prizes • ...and a free lunch :-)Thursday, 1 December 11
  13. 13. Children of the RevolutionThursday, 1 December 11
  14. 14. Contact Details • EMAIL: oliver@travelbloggersunite.com • TBU: @tbloggersunite • PERSONAL: @oliver_gradwell • www.travelbloggersunite.comThursday, 1 December 11

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