Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this


  1. 1. Social Media Marketing<br />Travis Corrigan<br />Founder, Partner – Research Accelerator, LLC<br />
  2. 2. Purpose<br />Determine whether or not Social Media really is useful for small businesses.<br />Give you some foundational, no-nonsense knowledge on Social Media.<br />Give you some actionable takeaways to start implementing for your business today.<br />
  3. 3. Social Media. So Hot Right Now.<br />
  4. 4. Some (Appropriate) Skepticism<br />43% of small businesses claim social media is not necessary for their organization. <br />Yet, 50% of businesses rely on WOM recommendations. <br />- Source: Equi=Media, 2009<br />
  5. 5. Online Ad Spend: Expensive and Rising<br />
  6. 6. Social Media ≠ Advertising<br />Social Media<br />Dynamic conversation as part of a community.<br />Based on influence - invitation and aiding buying decisions.<br />Target is looking for your posts in the first place – and thankful for them.<br />Advertising<br />One way transmission to your target audience.<br />Based on scale – optimizing maximum opportunities to interrupt.<br />Target is trying to avoid you.<br />
  7. 7. Social Media ≠ Advertising<br />Social Media = Automatic savings over time (requires patience, diligence)<br />Advertising = <br />Carpet Bombing (expensive, lots of collateral damage)<br />
  8. 8. Some Reconciliation<br />Use both, but try to aim for consistency in methods/messaging.<br />Make sure that your social media efforts sit at the cross-section of automation and authenticity.<br />
  9. 9. Social Media drives SEO<br />Helps determine the authority of the author on a particular subject or topic.<br />Using trackeable links and a good content creation/distribution strategy drives organic SEO for your company <br />(Source:<br />
  10. 10. Social Media: Skate Where the Puck is Going<br />
  11. 11. Social Media for Your Business<br />Step 1: Enter the Conversation <br />Build an audience and your communication channels in Facebook, Twitter and Linked in.<br />This is done by simply being active and putting out useful content that is interesting to read.<br />
  12. 12. Social Media for Your Business<br />Step 2: Contribute to the Conversation<br />This is done by writing your own content in the form of a blog post. <br />People are able to see and engage with the humanity of your product offering.<br />
  13. 13. Social Media for Your Business<br />Step 3: Convert<br />Use calls to action on your website so that your meaningful posts convert to customer leads.<br />Use your social media channels to announce offers and new products.<br />
  14. 14. It’s okay, we get confused when we see this too…<br />
  15. 15. An Overview of Social Media Strategy<br />Only use the top services/sites:<br />Facebook<br />Twitter<br />LinkedIn<br />Tumblr<br />Wordpress<br />Blogger<br />
  16. 16. Why?<br />Most of them link to each other – makes automation easier.<br />Best for Search Engine Optimization.<br />Most services sync to third-party aggregators.<br />
  17. 17. A Word on Content<br />Blog Posts <br />High-value, pseudo-sales statements about what your company is up to and thinks about.<br />Micro-Blogging (Twitter, FB, LinkedIn)<br />Selectively picked content from others that you push through along with a comment or two.<br />
  18. 18. A Word on Content (cont.)<br />Status Updates<br />Firehose to pass along other people’s content,<br />Used to: <br />Enter the conversation. <br />Building the communication channels.<br />Maintain and engage in dialogue w/your community.<br />
  19. 19. Measuring Performance.<br />Impressions via unique URL Analytics<br />Compare against baseline metrics and benchmarks (next slide)<br />
  20. 20. CPM Benchmarks<br />
  21. 21. Case for Automation<br />Find relevant article/source <br />Add authentic comment<br />Add appropriate hashtags/keywords for SEO<br />Post to Twitter, FB, LinkedIn separately<br /> = 5 minutes of time or $1.67<br />
  22. 22. Savings with Automation<br />1 hour of time in the morning to queue sources.<br />= 10 posts via FB + Twitter + LinkedIn<br />Savings of $30 to achieve potentially thousands of impressions daily.<br />
  23. 23. Maximum Effect, Minimum Effort.Customized just for You.<br />Unique, High-Value Content Sources<br />Automation Magic<br />
  24. 24. This sounds like a lot to think about..<br />Kinda. We took out the hard part.<br />All you need to choose is: <br />Who you want to interact with.<br />How you want to come across.<br />Topics you’d like to be known for.<br />
  25. 25. Really?<br />Yep. Here’s what we we do:<br />Set up all your profiles for you.<br />Determine which blog platform integrates with your website and develop a blog strategy that works best.<br />Customize an automating system for you to find relevant content and have it distributed appropriately.<br />
  26. 26. Really Really?<br />Yep! Here’s what you get:<br />System setup<br />Process documents/training for your team.<br />OR<br />We can manage the whole thing and give you regular performance reports.<br />
  27. 27. Recap<br />Social Media drives SEO.<br />With automation, the right strategy and patience – you can build organic SEO over time.<br />We can get you started or manage everything.<br />
  28. 28. Interested? We’re Cost-Effective!<br />Call us! <br />(415) 506-7548<br />Email us!<br /><br />Do a social media background check!<br /><br />