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Towards user co-creation of valueon the Internet-of-ThingsLieven Trappeniers – Bell Labs
OutlineWhat is the Internet-of-Things ? Which “Things” ?Why isn’t it happening today ? Some barriers.Examples that try to ...
What is an object ?                      Thonet Chair No. 14
Objects have 4 dimensions                                     FUNCTION                FORM                                ...
Objects to extreme…                                                 Raffaello DAndrea, robotic chair                      ...
Some objects do not change a lot…            1950                    2010
Some others change a lot !    1950                     2010
Daily lifechanges wheneveryday objectsconnect and becomepart of informationsystems andend-userapplications …
Traffic                                                Management   Connected        Cars            Retail               ...
The Internet of Things (IoT) – Today
16 Billion (109) devices connected in 2020                  “M2M Services go Consumer!”“Computers” become minority        ...
A Possible Future for 2020? when everything gets connected to everythingCloud services act upon virtual ‘shadows’ of every...
A VISION FOR TOMORROW AN UNLIMITED, UBIQUITOUS AND CONNECTED UNIVERSE IN WHICH MACHINES, HUMANS AND APPLICATIONS INTERACT ...
SOME BARRIERSto such ultra-connected world
A few barriers from ‘here’ to ‘there’…Assuming(vertical) business cases,attractive to people and businesses,              ...
A FEW ACCEPTANCE BARRIERSSMARTNESS & DATA ‘AT YOUR SERVICE’  How can peopleunderstand‘smart’ & interconnected       servic...
How can peopleparticipatein the Internet-of-Things           ?                              2.0                           ...
PARTICIPATION IS KEYALSO FOR THE INTERNET OF THINGS                                  Participatory Sensing in Japan      T...
Ishuman valuecreated when  machines    talk?                   How can people               create value               on ...
… People are not in the loop !
Where do we get Knowledge about ‘Users’ ?                                           Indirect Evidence about               ...
Multi-disciplinary research in actionMulti-disciplinary research in action
What can the Internet-of-Things do for me ?http://www.youtube.com/watch?v=OMVZIc_MWh8 (search for “Casensa”)
THE NEXT STEP IN INTERNET EVOLUTION…     Pre-            Internet of      Internet of    Internet of         Internet of  ...
PROBLEM:       MEANS TO CO-CREATE CONNECTED DEVICES MARKET                        Participants                      Enable...
http://www.touchatag.com
SOLUTION  CONNECTING THE ACTORS BY GUIDING TECHNOLOGY                          Participants                Multi-sided Co-...
SOLUTION                                     Rich app store  CONNECTING THE ACTORS BY GUIDING TECHNOLOGY                  ...
Data   Sense   Tale
Participants                Share in your social communities                                                         Creat...
De Tijd (financial newspaper): http://blogs.tijd.be/tzine/2011/10/laat-uw-koekjestrommel-een-verhaal-vertellen-.htmlYouTub...
SENSETALE IN A FEW WORDS• Live Experiment online at www.sensetale.com• Sense Make sense out of your data• Tale Tell your s...
END USERS AS PARTICIPANTSATTACH YOUR PERSONAL SENSORS                                            Participants             ...
END USERS AS PARTICIPANTSCREATE YOUR PERSONAL APPS                                   Participants                         ...
END USERS AS PARTICPANTSSHARE YOUR PERSONAL APPS                           Participants
TELECOM OPERATORS SERVING AND CONNECTING THE ECOSYSTEM                                                             Network...
WRAP UP                             www.sensetale.com• Barriers to break & need for participation  for making the Internet...
Thank youLieven TrappeniersAlcatel-Lucent Bell LabsLieven.trappeniers@alcatel-lucent.com
Towards user co-creation of value on the Internet-of-Things (IoT)
Towards user co-creation of value on the Internet-of-Things (IoT)
Towards user co-creation of value on the Internet-of-Things (IoT)
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Towards user co-creation of value on the Internet-of-Things (IoT)

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With the promise of an Internet-of-Things, an abundance of connected smart objects around us will collaborate to deliver us novel services that we couldn’t have dreamt of before. But, how should we, as an industry, prepare for this? How can we create (new) value for our customers?

Let’s start with some history. In the last years, the general availability of creation tools and distribution mechanisms for digital media has resulted in a so-called long tail of user created digital artefacts complementing the commercial offering of online media. Everyone can now create movies and put them on YouTube. A similar trend is ongoing for web resources where toolkits for creating mash-ups are complemented with online communities for sharing APIs and code.

I will present some inhibiting factors that prevent this wave of mass creativity to start in the world of connected Internet-of-Things (IoT) devices. How can people trust services delivered by the IoT? How can they understand the services delivered to them by the smart environment? And, finally, how can users actively participate in this Internet-of-Things, as they do now on the Web?

I will zoom into this last aspect by addressing the required tools and sharing mechanisms for non-technical users to participate and co-create value on the Internet-of-Things. I will use SenseTale.com as one example trying to fill this gap. SenseTale is a live research prototype resulting from multi-disciplinary research that offers an online marketplace for IoT applications, real-time data and user created high-level abstractions thereof. SenseTale offers a first glimpse of a 3-sided marketplace where creative users, developers, and device manufacturers meet.

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Towards user co-creation of value on the Internet-of-Things (IoT)

  1. 1. Towards user co-creation of valueon the Internet-of-ThingsLieven Trappeniers – Bell Labs
  2. 2. OutlineWhat is the Internet-of-Things ? Which “Things” ?Why isn’t it happening today ? Some barriers.Examples that try to overcome these barriersUser co-creation of value on the Internet-of-Things
  3. 3. What is an object ? Thonet Chair No. 14
  4. 4. Objects have 4 dimensions FUNCTION FORM RELATION INTERACTION HUMAN EXPERIENCE: Soma-aesthetics and objects (Shusterman 2007)
  5. 5. Objects to extreme… Raffaello DAndrea, robotic chair FORM FUNCTION INTERACTION RELATION Nipple chair Anthony Dunne and Fiona Raby Droog highchair, Maartje Steenkamp
  6. 6. Some objects do not change a lot… 1950 2010
  7. 7. Some others change a lot ! 1950 2010
  8. 8. Daily lifechanges wheneveryday objectsconnect and becomepart of informationsystems andend-userapplications …
  9. 9. Traffic Management Connected Cars Retail Healthcare Safety & Security Smart Grid/ Tourism &Smart Metering Hospitality
  10. 10. The Internet of Things (IoT) – Today
  11. 11. 16 Billion (109) devices connected in 2020 “M2M Services go Consumer!”“Computers” become minority Massive DATA streams! Consumer-IoT-related“Ordinary Objects” get connected messaging easily 1000-10000/person/day Source: Analysys Mason, 2010 Source: Analysys Mason, 2010
  12. 12. A Possible Future for 2020? when everything gets connected to everythingCloud services act upon virtual ‘shadows’ of everyone/everything‘Whuffie’ Augmented ID(Future 2020 study by Forbes & )
  13. 13. A VISION FOR TOMORROW AN UNLIMITED, UBIQUITOUS AND CONNECTED UNIVERSE IN WHICH MACHINES, HUMANS AND APPLICATIONS INTERACT TO ENRICH DAILY LIFE.
  14. 14. SOME BARRIERSto such ultra-connected world
  15. 15. A few barriers from ‘here’ to ‘there’…Assuming(vertical) business cases,attractive to people and businesses, How to overcomeleveraging a ‘horizontal’ world ofeverything-connected-to-everything the barriers … then there still are a few challenges ?
  16. 16. A FEW ACCEPTANCE BARRIERSSMARTNESS & DATA ‘AT YOUR SERVICE’ How can peopleunderstand‘smart’ & interconnected services How can people ? trust services to keep their data private How can people ? repurpose sensor & actuator devices ?
  17. 17. How can peopleparticipatein the Internet-of-Things ? 2.0 To be Viral, it must be Social
  18. 18. PARTICIPATION IS KEYALSO FOR THE INTERNET OF THINGS Participatory Sensing in Japan To be Viral it must be Social 2.0
  19. 19. Ishuman valuecreated when machines talk? How can people create value on the Internet-of-Things ?
  20. 20. … People are not in the loop !
  21. 21. Where do we get Knowledge about ‘Users’ ? Indirect Evidence about Direct involvement of users (proxy) users •Evidence from existing •User panels services and products •Users involved in design •Competitors Representation activities •Reports and studies of of “the user” •Living Labs potential user groups •Trials conducted for other reasons •Market research •Secondary analysis of existing •Action Research data •User invention (innofusion) Constructions of the user •Visions of technology •Fictions and myths about users •Designer as user – Personal experience of engineers and intermediariesStewart, J. & Claeys, L. (2009). “Problems and Opportunities of Interdisciplinary Work involving Users in Speculative Research for Innovation of Novel ICT Applications”. ConferenceProceedings of COST298 The Good, The Bad and The Challenging. The user and the future of information and communication technologies. Volume I. Sapio, B., Haddon, L., et all (Eds). ABS-Center, Koper, Slovenia, 2009.
  22. 22. Multi-disciplinary research in actionMulti-disciplinary research in action
  23. 23. What can the Internet-of-Things do for me ?http://www.youtube.com/watch?v=OMVZIc_MWh8 (search for “Casensa”)
  24. 24. THE NEXT STEP IN INTERNET EVOLUTION… Pre- Internet of Internet of Internet of Internet of internet CONTENT SERVICES PEOPLE THINGS“HUMAN “MACHINE “SOCIAL TO “WWW” “WEB 2.0” TO MEDIA” HUMAN” MACHINE”• Fixed & mobile • e-mail • Mash-ups • Skype • Identification, tracking, telephony • Information • e-commerce • Facebook monitoring, metering, …• SMS • Entertainment •… • YouTube • Automation, actuation, payment, … •… •… •… Networks IT platforms Phones & Devices, & services. applications objects, tags
  25. 25. PROBLEM: MEANS TO CO-CREATE CONNECTED DEVICES MARKET Participants Enablers for a “Things Ecosystem”Manufacturers App Developers Network Service Provider
  26. 26. http://www.touchatag.com
  27. 27. SOLUTION CONNECTING THE ACTORS BY GUIDING TECHNOLOGY Participants Multi-sided Co-creation TechnologyManufacturers App Developers Network Service Provider
  28. 28. SOLUTION Rich app store CONNECTING THE ACTORS BY GUIDING TECHNOLOGY Transparency (privacy, control) Communities & sharing Launch & manage device services & apps Participants Multi-sided Co-creation TechnologyManufacturers App Developers ‘OS-like dev. support Broad reach Network Scalable, real-time Devices and data Service are ‘wellbehaving’ cloud service Provider
  29. 29. Data Sense Tale
  30. 30. Participants Share in your social communities Create Data Sense TaleManufacturers App Developers Deploy & execute Network Service Provider
  31. 31. De Tijd (financial newspaper): http://blogs.tijd.be/tzine/2011/10/laat-uw-koekjestrommel-een-verhaal-vertellen-.htmlYouTube: http://www.youtube.com/watch?v=87eBhetX4PI
  32. 32. SENSETALE IN A FEW WORDS• Live Experiment online at www.sensetale.com• Sense Make sense out of your data• Tale Tell your story about it & share
  33. 33. END USERS AS PARTICIPANTSATTACH YOUR PERSONAL SENSORS Participants Smartphone as a sensor DiY sensors SenseTale NanoNodes Integrated IEEE 802.15.4a TV as a sensor Contiki 2.5
  34. 34. END USERS AS PARTICIPANTSCREATE YOUR PERSONAL APPS Participants My Tales My Senses
  35. 35. END USERS AS PARTICPANTSSHARE YOUR PERSONAL APPS Participants
  36. 36. TELECOM OPERATORS SERVING AND CONNECTING THE ECOSYSTEM Network Service Provider• Well-behaving, scalable deployment without SPoF• Operator policy enforcement & sandboxing• Resource-optimal distributed execution Multi-sided Co-creation Technology Deployment for distributed execution
  37. 37. WRAP UP www.sensetale.com• Barriers to break & need for participation for making the Internet of Things happen• Co-creating the IoT ecosystem in the live SenseTale experiment• Future research & partnering opportunities using SenseTale as a research tool
  38. 38. Thank youLieven TrappeniersAlcatel-Lucent Bell LabsLieven.trappeniers@alcatel-lucent.com

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