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  1. 1. 5 avril 2012
  2. 2. Lyon area mobility backgroundImportant and recurrent traffic congestions • 220 00 entering each day in the conurbation, transport accounts for 30% of CO2 emissions • 4 millions of travels/day : occupancy rate for H/W =1 • 58% of travels made by car are < 3 kmA high level of infrastructures : 180 km of highways, 2700km of urban roads, 400 km of bike paths, 71 km ofmetro/trams lines, 1250 km of bus routes, 33 train stationsModal shares Km Nb of travels
  3. 3. Lyon area mobility backgroundDespite the huge investments made in PT (> 1 billion ofeuros) the modal share of car has slowly decreaseduring the last decade (-4%)New services operative or in project: Vélov (50 000subscribers), car sharing, car pooling, • Increase of bike modal share (around 3% today), high potential demonstratedInformation available on almost all modes, with good quality • We have access to this information • But we have few services based on real time or historical data, and still have a monomodal and fragmented approach
  4. 4. Today Urban Mobility Public Policy3 main goals for Urban Public authorities • Ensure accessibility of the towns and their economic development, ease the move of persons and goods, • Reduce environmental and socio-economical impacts of transport • Re-conquer public space from private car use to eco- friendly modes and urban planning
  5. 5. The big shiftFrom infrastructure building to optimisation Operate the infrastructures: • After decades of investments in infrastructure, stakeholders has started in the 1980s to build traffic control centres for operating the infrastructures, using ICT Connect the networks: • In the 1990s, the concept of Multimodality / intermodality (and afterwards Comodality) were started to be implemented but still with an infrastructure approach (intermodal nodes) • Now, intermodality is been implemented through ITS with two major technology and business gaps • Free access to the GPS signal (and coming Galileo) with associated booming of digital maps services • The boom of SmartPhones and mobile internet access associating GSM and GPS technologies available for everyone at a very reasonable price today
  6. 6. Today Urban Mobility Context and infrastructure optimization User Public Policy needs Needs Fragmented Funding counstraints Urban Mobility institutional backgroundConstraints Constraints Environmental Technological demands background Triggers
  7. 7. In synthesisMassive (and necessary) investments in new transportinfrastructures in the past decades, but limited impactson the modal share of private car useBuilding new infrastructures takes time, money, and ismore and more complexSolutions based on new tools connecting the differentnetworks and optimizing the transport systems as awhole, - such as Multimodal information services,integrated multimodal management systems - arepromising to address the urban mobility policy objectives
  8. 8. Cost/benefit ratio – 1st approachIn Lyon, 1% of modal shift from private car to other modes =24 000 CO2 t/year, with a smoother traffic and better airqualityEnvironmental cost/benefit ratios for 1% of modal shift, witha 20 € per t CO2 (cf national CO2 stock exchange rate) : • Soft mode plan (500 km of bike paths) : 400 Euros / t CO2 saved • PT infrastructure: 17 000 Euros / t CO2 saved • Car-pooling : 100 Euros / t CO2 saved • Building Thermal isolation: 50 Euros / t CO2 saved • Mobility Information Centre: 12 Euros / t CO2 saved
  9. 9. Optimod’Lyon project Objectives Improve mobility of people and freight in an urban context with very high level information services and traffic management, using ITS Provide incentive and tools for modal shift by adapting current mobility habits through information Support local and national companies on the domain of intelligent mobility (ITS).
  10. 10. A project focused on usages My children My parents Congested roads My luggage Holiday trip Winterchaos Business trip Find best price Bonus miles Climate change How can I go from A to B Disruptions Be on time at the fastest Find best connection Social status or at the cheapest price ? Safety I like I dislike
  11. 11. A unique opportunity to build an integratedplatform of innovation on urban mobility and to speed up public and private cooperation on  Towards an informationurban ITS.  • On all modes • Real time • Anytime, Anywhere • For all • By all
  12. 12. The main components Optimisation of urban traffic regulations through 1h traffic prediction New real Grand Lyon time Mobilty portalmonitoring Provision of information on all modes, systems of real time, anytime, anywhere urban Mobility mobility datastore of Grand Lyon Freight optimization by drivers information  services and fleet management services
  13. 13. Finding the best combination of public and private actors assets Share data Test new business models autonomous from public funding Ensure compliancy between users needs and public policy Public  Public space Stakeholders Private To be shared in time  • Manage public space and space • Define and steer Users urban transport policy Networks  • Cooperation operators • Partnerships for  innovation • Public procurements Urban Freight Private sector • Mobility solution providers
  14. 14. Key points Quality of traveller information service: do it well or don’t do it at all! • Focus on data quality, responsive tools, ergonomy / MMI • Development of ITS that fit to urban context Economical Challenges • From services based on public funding, to partially or totally users financed Cooperative Challenge Optimal cooperation between public and private stakeholders: • Public sector, in charge of mobility policy and general interest, to provide high quality data to services providers • Private sector in charge of developping technologies for mobility information services, compliant with urban mobility public policy, and enriching public data setsTowards the development of a digital economy on mobility