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Elliot summer school_2012


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Elliot summer school_2012

  1. 1. Summer School “Open Innovation and User eXperience Design & Assessment” Milan, 10th – 14th September 2012We are witnessing a paradigm shift for the design of new products and services, from the ConcurrentEnterprise scenario (in which design functions are able to interact with different departments even outsidethe mother company) to an Open Enterprise scenario, in which the contributions and inputs of potential usersare collected, framed, analysed and adopted by engineers and designers in order to deliver products andservices which meet the requirements of the market. In this scenario, designers and engineers will have towork in Open Innovation environments and Living Labs and will have to integrate contributions comingfrom a wide range of potential users, having different level of awareness and e-literacy and different culturaland professional background.The challenge here is to acquire the capability to design the User eXperience (UX), in order to put designersand engineers in a position of: – optimising the results obtained from the co-creation effort, – effectively engaging users in the new product/service life cycle and – obtaining initial feedback on metaproducts and metaservices.The objectives of the Summer School on Open Innovation and User eXperience Design & Assessment aretherefore to: – To raise awareness on Service design innovation, based on the Integration of Design methodologies within Living Labs’ environments, with the main objective to identify and share methodologies based on user-centred approaches used in Design for All and in Living Labs; – To apply UX design concepts to specific cases, by designing and assessing the experience of the users as part of the design process and product development life cycle in specific cases. This is a learn-by-doing exercise, in which participants will have the opportunity of designing a specific User eXperience. – To identify and shape the UX context elements, needed to complete the framework elements for UX wide adoption and implementation. While a lot was achieved in designing and implementing the User Experience, there are still plenty of opportunities to develop further the methodological and contextual basis. Participants will have the opportunity to focus on the challenges and to suggest ways forward for the following topic areas: – Human aspects of the Open Innovation and User’s experience, including users’ engagement in Open Innovation context, their behaviour with respect to the proposed products/services and the way to capture and describe it, in order to optimise the designer / user interaction; – Business aspects of the Open Innovation and User’s experience, discussing benefits for both Open Innovation Ecosystems’ and Living Labs’ stakeholders and users, analysing the actual added value of such an approach and thus deriving substantial business models for long term sustainability of Open Innovation initiatives. – Policy and Regulation aspects of Open Innovation and User’s experience, encompassing privacy, IPR and, overall Innovation Policy suggestions and Action Plan, which can be derived from the early experience, in order to derive benefits for the whole European Industry.; – Product, Service and Organisation aspects in the Experiential approach, discussing design methods and processes, suitable for unleashing the full potential of the designer/user interaction; 1
  2. 2. – ICT infrastructures and tools, supporting Open Innovation and User’s experience data capturing and analysis, with the aim of analysing current initiatives, solutions and Best Practices.The workshop is targeting the following categories: – Students and researchers interested in understanding and furthering the design of User Experience; – Industry representatives, interested in applying UX design approach to optimise the development life-cycle of new products and services; – Relevant stakeholders, interested in understanding what is required at policy level to facilitate a full uptake of the UX design.This Summer School is supported by: – the ELLIOT (Experiential Living Lab for the Internet of Things) project (, which aims to develop an Internet Of Things (IOT) experiential platform where users/citizens are directly involved in co-creating, exploring and experimenting new ideas, concepts and technological artefacts related to IOT applications and services. ELLIOT will allow studying the potential impact of IOT and the Future Internet in the context of the Open User Centred Innovation paradigm and of the Living Lab approach. – the IDeALL project (, which aims to identify and share best practice across Living Labs and Design Organizations, with a view to integrate design and user-centred innovation approaches into a new innovation process. The IDeALL project will establish connection between Living Labs and Design for All communities, to favour innovation through joint approach toward non-technological innovation, putting the human being (users) at the heart of the concerns.LogisticsVenue Milan @ Istituto Europeo per il Design, Via Bezzecca 5, 20135 Milan.Registration and AttendanceRegistration available at AMI Communities portal, at attendance is limited to 50 participants and the process is managed on a “First come, first served” basis.For more information please send an e-mail to 2
  3. 3. Detailed programMon. 10th Sep. Open Innovation and User’s experience Design & Assessment Introduction to the Summer School: Open Innovation and User’s experience R. Santoro 09.00 – 09.15 Design & Assessment (CENG) User-centered Design Methodologies : Integrating design methodologies within Living Labs’ environments I. Verilhac TBC 09.15 – 10.15 Cité du Design Design and Living Lab methods: Structuring and comparing methods for assessment and integration Mikael Mangyoku 10.15 – 11.00 and Cité du Design An example of Design method: Innovating with People - The Business of Inclusive Design 11.00 – 11.30 Coffee Break Interactive session: participants have the opportunity of introducing additional 11.30 – 13.00 methods and suggesting approach for methods’ integration 13.00 – 14.30 Lunch Break User’s experience Design: methodologies and tools from the ELLIOT project R. Santoro 14.30 – 15.15 (CENG) Principle of Smarter Service Design: targeting, profiling and mass-customization S. Vicini 15.15 – 16.00 eService4Life 16.00 – 16.30 Coffee Break Introduction to Design for Social Business: design thinking applied to the global 16.30 – 17.30 themes of our time (including nutrition, health, and access to natural and man- TBA, IED made resources) 17.30 Closure Day 1Tue. 11th Sep. User eXperience Design: Hands-on session ELLIOT experiential model: how to instantiate the model for practical cases M. Pallot 09.30 – 11.00 UNoTT 11.00 – 11.30 Coffee Break Users’ Needs: – Scenario’s description; M. Pallot 11.30 – 13.00 – Users’ needs elicitation; UNoTT – Elaboration of the initial set of Ideas / Solutions 13.00 – 14.30 Lunch Break UX design: M. Pallot 14.30 – 16.00 – Selection of the specific model properties for the Scenario / Users’ needs; UNoTT – Ranking of the relevant properties. 16.00 – 16.30 Coffee Break UX assessment and qualification: – Characterisation of expected users’ action in relation to experience; M. Pallot 16.30 – 18.30 – Identification of metrics and key indicators to assess specific UX; UNoTT – KBS model integrated view. 3
  4. 4. Wed. 12th Sep. User eXperience based Design: Roadmap State of the Art for IOT oriented User CoCreation M. Kalverkamp 09.30 – 10.15 BIBA ICT experiential platform: M. Sesana 10.15 – 11.00 POLYMEDIA 11.00 – 11.30 Coffee Break B. Trousse TBC, (INRIA) Challenges from on going pilots M. Kalverkamp, – Environmental case in France BIBA – Logistics case in Germany S. Vicini, (HSR) 11.30 – 12.30 – Wellbeing Case in Italy A. Vilmos, – Retails Market Case in Hungary) Safepay – Energy Efficiency and Smart Building case in Slovakia K Furdik, – Healtcare case in Bulgaria Intersoft, R. Nikolov, Virtech Roadmapping process. M. Conte 12.30 – 13.00 (CENG) Business aspects, incl. Product, Service and ICT infrastructure Human aspects IPR and Legal issues Organisation aspects and toolsWed. 12th Sep Parallel Sessions: Definition of the vision elements for the four different topic areas for “User14.30 – 18.00 Experience Based Design”Thu. 13th Sep. Parallel Sessions: Definition of the gaps associated to the vision elements for the four different topic09.30 – 13.00 areas for “User Experience Based Design”Thu.13th Sep. Parallel Session: Definition of the actions to be undertaken and relevant policy / research14.30 – 18.00 recommendations to eliminate the gaps for the four different topic areas for “User Experience Based Design”Fri. 14th Sep. Consolidating the User eXperience Design Roadmap Consolidation process for the “User eXperience Design Roadmap” M. Conte 09.30 – 09.45 (CENG) Consolidating the “Business” elements, including IPR and Legal Issues CENG / 09.45 – 10.15 Design4All Consolidating the “Human” elements Citè du Design / 10.15 – 10.45 HSR / IED Consolidating the “ICT” elements POLYMEDIA / 10.45 – 11.15 UR 11.15 – 11.45 Coffee Break 11.30 – 12.15 Consolidating the “Product, Process and Organisation Elements” UNoTT / BIBA 12.15 – 12.45 Next steps and ways forward Plenary 4