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Marketing toolkit for translators 9 nov 18

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Seminar presented at The Language Show on Friday 9th Nov 2018 by Martina Eco - 3P Translation, Vasiliki Prestidge - Greek to Me Translations, and Jaquelina Guardamagna - Translator in London.

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Marketing toolkit for translators 9 nov 18

  1. 1. MARKETING TOOLKIT FOR TRANSLATORS #languageshow
  2. 2. WHO WE ARE Martina Eco 3p-translation.com @martina3p @3ptranslation Jaquelina Guardamagna translatorinlondon.com @spanishtranslatorlondon @jaquitranslates Vasiliki Prestidge grtome.com @greektometranslations @greek_to_me
  3. 3. MARKETING STRATEGY PERSONAL BRANDING DIGITAL MARKETING TOOLS
  4. 4. 55% of the world population is online
  5. 5. 3.2 billion people are active social media users
  6. 6. 6 hours online 2 hours on social media
  7. 7. 80% of companies are on social media
  8. 8. Does digital marketing… Fit with my marketing strategy? Fit with my target group(s)?
  9. 9. KNOW YOUR TARGET
  10. 10. Individuals or businesses?
  11. 11. Size? Location? Industry? Turnover?
  12. 12. Age? Gender? Education? Occupation? Income?
  13. 13. Lifestyle? Attitude? Culture? Influences? Interests?
  14. 14. Channels? Media? Communication style?
  15. 15. Needs? Desires? Pain points?
  16. 16. Maria, 25 Italian graduate Just moved to London Uses Facebook Limited budget Needs to find a job
  17. 17. John, 36 Sales manager of a small UK hotel chain Wants to become GM Wants to make more profit Uses LinkedIn Likes to surf the net
  18. 18. Catherine, 57 Lawyer Great attention to detail and quality Not a tech lover Needs to close an important deal Trusts her colleagues
  19. 19. THINK STRATEGICALLY
  20. 20. A B
  21. 21. What’s your business all about?
  22. 22. What are you good at? Areas of improvement?
  23. 23. Any opportunities out there? Potential threats?
  24. 24. Who are your competitors? How are they doing? How do you compare?
  25. 25. What is your goal? Is it SMART?
  26. 26. What do you offer? What problems does it solve?
  27. 27. How are your services priced?
  28. 28. Where can clients find you?
  29. 29. How do you get the word out?
  30. 30. PRINT ADVERTISING PAY PER CLICK FACE-TO-FACE NETWORKING RADIO ADS LEAFLETS EMAIL MARKETING WEBSITE POSTERS PUBLIC SPEAKING NEWSLETTER WORD OF MOUTH SPONSORSHIP COLD CALLING BLOG PUBLIC RELATIONS SOCIAL MEDIA
  31. 31. Measure everything
  32. 32. PERSONAL BRANDING
  33. 33. BRANDING • Definition & Development • Visual Identity • Content Every little helps
  34. 34. BRANDING Business Personality Public Perception
  35. 35. BUSINESS PERSONALITY ‘Be more concerned with your character than your reputation because your character is what you really are, while your reputation is merely what others think you are’ John Wooden
  36. 36. BUSINESS PERSONALITY Understand my ESSENCE ■ What is my SUPERPOWER? ■ What VALUE do I offer? ■ What is UNIQUE about my experience? ■ How do I SHINE at what I do? ■ What projects fill me with ENTHUSIASM?
  37. 37. PUBLIC PERCEPTION IDEAL CLIENTS ■ WHERE are they? ■ Why would they like to do business with ME? ■ What problems can I SOLVE for them? ■ How will I CONNECT with them? ■ WHO do I like to work for?
  38. 38. WYSIWYG BRANDING ■ True to your CHARACTER ■ CONFIDENT about what you offer ■ DELIVER what you promise ■ FULFIL expectations What You See Is What You Get
  39. 39. VISUAL IDENTITY Name Tagline Colours Logo
  40. 40. Hatchful-Shopify
  41. 41. CONTENT ■ Consistent ■ Relevant ■ Valuable
  42. 42. THE TOOLS
  43. 43. Every year, we scroll 5.149 miles on our phones. As a nation, together, we scroll to the sun and back. Every. Year.
  44. 44. Instagram Biggest growing platform Part of Facebook 1 billion active users creatives | marketing agencies | fashion travel | food | translation agencies | beauty | sport
  45. 45. “People are looking for answers. Be where your customers need you.”
  46. 46. Conclusions ■ Know your target ■ Think strategically ■ Brand effectively ■ Use the right tools for you …and be successful!
  47. 47. GRAZIE | GRACIAS |ΕΥΧΑΡΙΣΤΟΎΜΕ martina@3p-translation.com | contact@translatorinlondon.com | vp@grtome.com
  48. 48. Resources ■ Shopify: www.shopify.co.uk ■ The Brand Stylist www.thebrand-stylist.com ■ Personal Branding Secrets for 2019, by Gary Ramsey ■ Design: https://www.canva.com ■ Free photos: https://unsplash.com ■ Social media scheduling tool: https://hootsuite.com ■ Social media scheduling tool: https://buffer.com ■ Inspiration content: https://www.bloglovin.com ■ Inspiration content: https://www.answerthepublic.com

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