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Part of our In The Spotlight series, Transform's beacons webinar asks is the hype behind beacons justified and will iBeacon, PayPal and Estimote revolutionise retail and customer experience?
There's been plenty in the press lately about how beacons will revolutionise retail and the customer experience. Whether it's in-store or in-branch, iBeacon or Shopkick, provided by Apple, Estimote or PayPal; beacon technology is much hyped. This webinar will enable you to:
Better understand the jargon and the basics of beacon technology so you can engage knowledgeably on the subject
Hear how your competitors are already using them in retail, financial services and elsewhere, providing you with reference points for your own business
Define the relevance (or irrelevance) to your business from a marketing, CX and operational perspective, enabling quicker decisions when developing technology plans