Ideation and triggers

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Ideation and triggers

  1. 1. Ideation
  2. 2. BEFORE YOU START   Define your focus area based on customer needs, behaviours, driving forces or expectations.  
  3. 3. Which methods are you familiar with?  
  4. 4. REMEMBER THE FUTURE VISUAL CONFETTI NEGATIVE BRAINSTORMING BUGLISTING 6 THINKING HATS WORD ASSOCIATION 8 IDEAS, 8 PERSPECTIVES TOP OF MIND THE RELAY IDEATION TECHNIQUE BODYSTORMING EVERYTHING IS POSSIBLE WHAT WOULD JESUS DO? GREEN FILTER 6-3-5 BRAINSTORMING BRAINWRITING ROLE PLAYING LIMIT YOURSELF
  5. 5. REMEMBER THE FUTURE VISUAL CONFETTI NEGATIVE BRAINSTORMING BUGLISTING 6 THINKING HATS WORD ASSOCIATION 8 IDEAS, 8 PERSPECTIVES TOP OF MIND THE RELAY IDEATION TECHNIQUE BODYSTORMING EVERYTHING IS POSSIBLE WHAT WOULD JESUS DO? GREEN FILTER 6-3-5 BRAINSTORMING BRAINWRITING ROLE PLAYING LIMIT YOURSELF
  6. 6. EXAMPLES   1. WORD ASSOCIATION (KEEP UP THE PACE) 2. BRAINSTORMING (DIVERSITY) 3. NEGATIVE BRAINSTORMING (FLIP MINDSET) 4. TOP OF MIND (RELEVANCE) 5. GREEN FILTER (SUSTAINABILITY) 6. THE RELAY IDEATION TECHNIQUE (MOVE FORWARD)
  7. 7. DO’S & DON’TS DURING IDEATION   Allow:   •  DEVELOPING OTHERS IDEAS – No idea is personal. Share ideas. •  PRODUCE A LOT OF IDEAS! – During ideation quantity equals quality. •  DOCUMENT/VISUALIZE ALL YOUR IDEAS – Make sure that you always have access to paper, post-its and pencils in order to ”capture” all your ideas. •  •  BASE IDEAS ON REAL USER NEEDS! SHOOT! – Be spontaneous, impulsive and speak before you think!
  8. 8. DO’S & DON’TS DURING IDEATION   Avoid:   •  CRITIZING AND EVALUATING – Do not say ”No…” or ”But…”, instead say ”Yes and…” •  •  AN ONE-PERSON SHOW WAITING FOR YOUR TURN –  Do  not  raise  your  arm  and  wait  for  your  turn,  make  sure  your  ideas  get  out  there! •  ANALYZING AND INTELLECTUALIZING – In this early stage of the process any ideas are possible.
  9. 9. –––––––––––––––––––––––––––––––––––––––– 1. WORD ASSOCIATION 2. BRAINSTORMING 3. TOP OF MIND –––––––––––––––––––––––––– 4. MAP THE IDEAS TO YOUR INSIGHTS 5. CALIBRATE, DEFINE ––––––––––––
  10. 10. SELECTION   AGREE ON EVALUATION CRITERIAS BASED ON YOUR INITIAL FOCUS AREA Examples: •  Possibility to realize •  Innovative •  Resource efficiency •  Profitable •  Customer relevance •  Customer experience
  11. 11. VISUALIZE THE IDEAS  
  12. 12. Triggers
  13. 13. WHY TRIGGERS   Use visual materials both to trigger a conversation and to test your ideas.  
  14. 14. Simple Quick Dirty  
  15. 15. What if ...?  
  16. 16. DURING CONVERSATION   •  IDENTIFY NEW CUSTOMER INSIGHTS Behaviours Needs Driving forces Knowledge Expectations Dreams •  EVALUATE YOUR IDEA  
  17. 17. Listen Understand Encourage storytelling  
  18. 18. Why?  
  19. 19. Why?   Why? Why?     Why? Why?     & Why?  
  20. 20. Try, try, try!   Do, do, do! Involve!
  21. 21. Good luck! Have fun!

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