REVU is a content marketing platform that connects advertisers and influencers. We assist clients from creating the content needed for advertising, to analyzing the results.
2. Contents
2
• Summary
• Overview
• Vision
• History
• Organizational Chart
• Corporate Entity
• Business Growth History
• Service : REVU / REVU Partners
• Service : Coverage
• Global Business
• Global Partnership
• References
Korea
Taiwan
Vietnam
Thailand
Philippines
Indonesia
3. Summary
3
- Creating values by connecting global influencers and advertisers through our platform “REVU”
No.1
Influencer
Marketing
Korea No.1 Influencer Marketing Platform Company
✓ Global No.1 influencer marketing brand “Revu”
✓ The largest number of influencers (520K*)
✓ The largest revenue volume among competitors (KRW 18B**)
✓ The largest number of advertisers (25K)
✓ The largest number of campaigns (230K)
Global
Global services in five SEA countries
✓ Provide services across Thailand, Vietnam, Taiwan, Indonesia,
Philippines
✓ 30K global influencers
✓ 3K campaign references
✓ Solid partnership network with leading digital ad/marketing
companies in Southeast Asia
Platform
Big data analytics-based platform service
✓ First in industry to establish a R&D center for technological
innovation
✓ Big data analytics-based influencer recommendation system
and campaign automation management tool
* Oct. 2019 / Domestic service only
** 2018 total revenue(E)
CompanyIntroduction
4. Overview
4
Company
Name
REVU Corporation Inc.
Directors CHANG DAEKYU, JUNG YEUN (Co-CEOs)
Foundation 2012
Capital KRW 1BN
Revenue KRW 18BN (2019 E)
Business Area
Advertisement Agency, System Software Development and
Distribution
Employees 197 (including employees at Vietnam R&D center) *Oct. 2019
Address 29, Nonhyeon-ro 135-gil, Gangnam-gu, Seoul
Website http://corp.revu.net
> REVU Building Exterior
> REVU Building Interior
CompanyIntroduction
5. Vision
5
- Become a global No.1 influencer marketing group through continuous technological innovation
Global
Global partnership network &
market share
Influencer
Marketing
Influencer-related business
coverage
Platform
Upgrade values through continuous
technological innovation
CompanyIntroduction
6. History
6
- Started from the biggest blog marketing company in Korea, have grown to a global influencer marketing company
2012
2012 Founded BCNX
2014
2014 BCNX Realloger, and Ideafork
2014 Changed the company name to “Yellostory“
2014 Established Busan Office
> Instagram influencer marketing platform launch
> Business Expansion to the SEA market2016
2016 Launched "REVU Thailand“
2016 Established Daejeon Office
2016 Launched Instagram Marketing Platform “Fefelo”
2017
2017 Established Daegu, Gwangju Office
2017 Launched "REVU China"
2018
2019
2019 Launched “REVU Taiwan, Philippines”
2019 Launched Incheon Office
2019 Became an independent entity from FSN
2019 Changed company name to "REVU Corporation"
2019 Integrated Weble into REVU, and rebranded “REVU”
2019 ~ Plan to launch “REVU Partners”
2019 ~ Plan to establish subsidiary companies in Vietnam,
Indonesia,Taiwan, Thailand, Singapore
2018 Established Gyeonggi Office
2018 Launched “REVU, Indonesia, Vietnam”
2018 Established Vietnam R&D center
2018 Integrated "Fefelo“ into “Weble”
> Establishment of branch offices in major metropolises
CompanyIntroduction
> Rename the company
> Integration of domestic and global brands
> Integration of platforms
7. Organizaional Chart
7
- Consists of 3 groups with 190 employees
Strategic Management
Group (38)
‣ Strategic Operation Department
‣ Management Support Department
‣ Financial Accounting Team
‣ Platform Development Department
‣ Vietnam R&D Center
‣ Consumer Products Marketing Department
‣ Local Business Marketing Department
‣ REVU China Team
(20)
CTO
CBO
(14)
(4)
(25)
(18)
(44)
(59)
(6)
CFO
CEO
* October 2019
CompanyIntroduction
Development Group (43)
Business Group (109)
8. Corporate Entity
8
REVU R&D Center (Vietnam)
HyperM (Agency)
REVU Vietnam
REVU Indonesia
REVU Thailand
REVU Taiwan
Plan to establish subsidiary
companies by 2020
REVU Singapore
CompanyIntroduction
Subsidiary of Korea
Local subsidiary of Vietnam
9. Business Growth History
9
- Have grown to a Korea’s No.1 influencer marketing company with 550K influencers, conducting 70K+ campaigns a year
CampaignAccumulated Influencer UsersNumber of Campaigns
Number of Influencers
* October 2019 / Total amount of domestic and global
CompanyIntroduction
0
150,000
300,000
450,000
600,000
0
37,500
75,000
112,500
150,000
27,702
2,473
510
138,610
2012 2013 2014 2015 2016 2017 2018 2019(E)
19,376
34,564
49,499
63,810
76,000
154,776
181,851
212,860
263,195
290,578
335,372
455,000
10. Request
Campaigns
Local
Businesses
B2C
Brands
Agencies
Micro-
Influencers
Macro-
Influencers
Content
Creators
Service : REVU
- A global influencer marketing brand connecting influencers with advertisers through an automated campaign management system
- 550K+ global influencers in 6 countries and 7K+ campaigns per month
Advertisers Influencers
10
CompanyIntroduction
Opportunities to participate
in campaigns
Campaign perfomance
analysis report
Create campaign
content
* October 2020 / Total amount of domestic and global
11. - Create campaigns
- Search and invite
influencers
MCNs
Agencies
MCNs/Agencies’
Influencers
REVU
Influencers
Service : REVU Partners
- A bespoke platform providing MCNs and agencies with campaign/influencer management tools
- Has functions including clients’ internal campaign/influencer registration/management, communication tool, and payment management
PARTNERS
Escrow system
11
CompanyIntroduction
Partners Influencers
- campaign / influencer
management tool
- Payment management
system
- Match advertisers
- Support content
creations
- Register profile to DB
- Manage profile
REVU & Partners’
campaign database
REVU & Partners’
influencer database
12. Blog
Service : Coverage
Region
Domestic Global
Seoul Vietnam
Gyeonggi/Incheon
(Capital area)
Thailand
Daejeon
(Chungcheong-do)
Taiwan
Busan
(Gyeongsangnam-do)
Indonesia
Daegu
(Gyeongsangbuk-do)
Philippines
Gwangju
(Jeolla-do)
China
Instagram
YouTube
Service
Influencer Marketing Content Marketing
Channel
Facebook
TikTok
Content Creation Content Creation
Content Amplification Content AD
*NAVER content AD official partner
12
CompanyIntroduction
- Covering every field of influencers marketing from domestic influencer marketing campaigns to global cross-border campaigns
13. Global Business
- Starting from Thailand in 2016, have expanded service countries across SEA
- 30K+ influencers and 150+ campaigns per month
S. KOREA THAILAND
INDONESIA TAIWAN PHILIPPINES
https://www.revu.net/ https://th.revu.net/ https://vn.revu.net/
https://id.revu.net/ https://tw.revu.net/
VIETNAM
https://ph.revu.net/
Launched in Jan. 2008
Campaign ContentInfluencer
520K+
Launched in Apr. 2016
2,500+ 19,000+11,000+
Launched in Nov. 2018
395+ 6,000+3,800+
Launched in Apr. 2019
50+ 550+840+
Launched in Jan. 2019
153+ 560+1,100+
Launched in Nov. 2018
115+ 1,000+7,300+
210K+ 1,940K+
13
CompanyIntroduction
Campaign ContentInfluencer Campaign ContentInfluencer
Campaign ContentInfluencer Campaign ContentInfluencer Campaign ContentInfluencer
* October 2019
14. Global Partnership
THAILAND
VIETNAM
&PHILIPPINES
INDONESIA TAIWAN
Indonesia
Philippines
Vietnam
Thailand
Malaysia
Singapore
68% billing growth for 2 years,
30% annual growth
Thailand digital marketing agency,
First and exclusive Google-partnered agency
in Vietnam, Facebook’s official ad partner,
To be first listed on Ho Chi Minh stock market
by 2020 as a marketing agency
Vietnam No.1 digital marketing agency,
The largest number of influencers
Taiwan First Instagram Influencer
Agency,
Large internet media network, including
“Glitzmedia”, Rapid growth in domestic market
share since its inception of marketing solution
business
Indonesia No.1 Ad Network Company,
The largest influencer network in SEA
KRW 2 billion investment by YG entertainment
(Dec. 12), Market expansion to the US and Japan,
Influencer entertainment new business expansion
MALAYSIA
&SINGAPORE
Taiwan
14
CompanyIntroduction
- Have partnered SEA leading digital marketing agencies
16. > Instagram
PERFORMANCE
Total Likes 157,695
CONTENTS
Korea, Dyson
16
Conducted a total of 2 campaign projects with macro
influencers to spread the news of newly launching
“V11 complete”
Media
Campaign
Duration
Instagram, YouTube
Dyson V11 complete
150 Posts
2019.07.29~2019.09.09 (2.5 months)
#Post
Followers Total Instagram followers 5,745,302
> Instagram
CompanyIntroduction
17. PERFORMANCE
Total PV 16,958
Korea, LAZYBEE
17
Conducted a total of 7 campaign projects with blog
influencers to provide target customers with
information about products
CONTENTS
> Blog > Blog
* Since 2014, a total 140+ campaigns have been conducted
CompanyIntroduction
Media
Campaign
Duration
#Post
Blog
2019 new rash guard
260 Posts
2019.07.09~2019.09.05 (2months)
18. PERFORMANCE
Total PV 130,126
Korea, andar
18
CONTENTS
> Blog > Blog
CompanyIntroduction
Media
Campaign
Duration
#Post
Blog
2018 new leggings
79 Posts
2018.05.25~2018.08.07 (2.5months)
Produced 70K blog posts by using core product
keywords of the brand to optimize SEO
* Since 2015, a total 200+ campaigns have been conducted
19. PERFORMANCE
Total PV 25,000,000
Korea, Jayeonbyeolgok
19
CompanyIntroduction
> Instagram
CONTENTS
> Blog
CompanyIntroduction
Media
Campaign
Duration
#Post
Blog, Instagram
40 Jayeonbyeolgok restaurants nationwide
190 Posts
2018.03~ Current
Have produced a large volume of content whenever new
menu is released in order not only to promote it and but
also to induce visits to the restaurant across the country
* Total PV per restaurant on average : Approximately 100,000 ~ 120,000
20. PERFORMANCE
Total PV 1,127,353
Korea, Black Tree
20
CompanyIntroduction
> Instagram
CONTENTS
> Blog
Media
Campaign
Duration
#Post
Blog, Instagram
Black Tree Glamping
30 Posts
2015.09~ Current
Since 2015, have produced a lot of blog and Instagram
posts to position Incheon/the west coast as a “it place”
all four seasons
* Since 2015, have worked with REVU every season
21. PERFORMANCE
Total PV 1,106,069
Indonesia, ABSTRACT
21
CONTENTS
> Blog > Facebook
CompanyIntroduction
Media
Campaign
Duration
#Post
Blog, Facebook
Nivea C&E Vitamin Lotion
16 Posts
2018.11.26~2018.12.27 (4 Weeks)
Reached 140,000+ PV per participant for 8 weeks and
20,000 PV per day with macro influencers in the beauty
category
22. PERFORMANCE
Total PV 38,858
Vietnam, NEPTUNE
22
CONTENTS
> Facebook > Facebook
CompanyIntroduction
Media
Campaign
Duration
#Post
Facebook
Neptune Cooking Oil
100 Posts
2018.12.27~2018.02.01 (4 Weeks)
Went on a Facebook campaign to promote the newly
produced commercial video, leading to organic shares
among Facebook users
23. PERFORMANCE
Total PV 21,758
Thailand, BIODERMA
23
CONTENTS
> Blog > Facebook
CompanyIntroduction
Media
Campaign
Duration
#Post
Blog, Facebook
Bioderna H20 Cleansing Water
18 Posts
2018.01.23~2019.02.23 (4 Weeks)
At first, produced high-quality blog content based on
functional testing to increase the awareness of the new
product, and then conducted a Facebook campaign
to go viral
24. PERFORMANCE
Total PV 77,868
Thailand, NIVEA
24
2018.11.26~2018.12.27 (4 Weeks)
CONTENTS
> Blog > Facebook
CompanyIntroduction
Media
Campaign
Duration
#Post
Blog, Facebook
Nivea C&E Vitamin Lotion
16 Posts
Targeting at women in their 20s~30s, generated high-
quality content by influencers specialized in beauty
category, focusing on whitening functions of the product
25. PERFORMANCE
Total Likes 9,489
Philippines, Derm.ing Solutions
25
Derm.ing Solutions
Professional Rejuvenating Kit & Essential Kit
2019.05.16~2019.09.21 (3 Months)
> Instagram
CONTENTS
> Instagram
CompanyIntroduction
Media
Campaign
Duration
#Post
Instagram, Facebook
20 Posts
First produced video reviews including how-to-use
content with both male and female influencers on
Instagram, and then conducted Facebook campaigns
to go viral
26. PERFORMANCE
Total Likes 4,192
Taiwan, LALIL 樂靈
26
舒緩寧神身體保濕乳霜
> Instagram
> Instagram
CONTENTS
CompanyIntroduction
2019.07.02~2018.09.02 (2 Months)
Media
Campaign
Duration
#Post
Instagram
14 Posts
Produced Instagram review posts with influencers
specialized in the beauty category to raise brand
awareness
27. PERFORMANCE
Total Engagement 6,531
China, CNP Laboratory
27
2019.06.26~2019.07.22 (4 Weeks)
CONTENTS
> 小红书 > weibo
CompanyIntroduction
Media
Campaign
Duration
#Post
Weibo, Xiaohongshu
CNP Propolis product line
104
Provide information about the effects of propolis on skin
by utilizing influencers on Weibo and Xiahongshu, which
are popular among women in their 20s~30
28. “Global Influencer Marketing Platform No. 1”
REVU Corporation l 29, Nonhyeon-ro 135-gil, Gangnam-gu, Seoul, REVU Corporation Building l http://corp.revu.net/