My name is April Riordan and I am the Director of Training & Community Partnerships here at MPM. I’ll introduce my partners for this webinar in a moment but first want to get some webinar logistics out of the way.We encourage you to ask questions and participate throughout the webinar. All attendees are muted for best sound quality so to ask your question you have a couple of options:Raise your hand (best if using phone or headset)Type questionsWe will send an email with links to slides and recording of webinar following the webinar. Resource links included in follow-up email also. Survey as you exit the webinar as well.
Rich Greif, MBA, is the Director of Marketing & Partnerships with the Mass Mentoring Partnership, where he works to raise the profile of mentoring statewide and position Mass Mentoring as a key player in youth development and the youth mentoring movement. He has over 20 years of marketing experience in the public, private and nonprofits sectors. He has also been involved in mentoring for over 20 years as a mentor with Big Brothers Big Sisters of Mass Bay and Boston Partners in Education, a board member with Everybody Wins! Metro Boston, an advisory board member with the United Way of Massachusetts Bay and as the National Executive Director of Everybody Wins! USA. He is also the author of Big Impact: Big Brothers Making A Difference.Sarah Kremer is Program Director for Friends for Youth’s Mentoring Institute and a Board Certified Art Therapist. She received her Master’s in Art Therapy from SAIC and has worked with adolescents in mental health, probation, school, and mentoring programs. She authored the Mentoring Journal (2007), published by Friends for Youth. As Director of the Mentoring Institute and training consultant for CARS, the National Mentoring Center, and MENTOR/National Mentoring Partnership, she draws upon her knowledge of adolescent development, volunteer management and screening, therapeutic treatment, art-based directives, evaluation, research, and mentoring to provide interactive workshops on Recommended Best Practices for youth mentoring.
Each January, our nation celebrates National Mentoring Month (NMM). This month-long media and outreach campaign focuses on the need for mentors, as well as how each of us—individuals, businesses, government agencies, schools, faith communities and nonprofits—can work together to increase the number of mentors and assure brighter futures for our young people. 2012 Campaign theme is: "Invest in the Future. Mentor A Child.“Free downloadable materials are available now.We are teamed up to help prepare mentoring programs to use social media during National Mentoring Month. First want to know what your experience level is with social media:POLL #2LaunchCloseShareHideWe are going to share our Top 12 tips for 2012. If you are new/beginner, this webinar might convince you that it’s time to jump in or will provide guidance for how to do more and get the most out of it next month. For those who are experienced, we hope you get some new tips and ideas to help plan your NMM campaign. I have learned a lot more about social media through the process of creating this webinar and have much more to learn. For the experts, please raise your hand and share your comments throughout the webinar. We welcome your feedback and recommendations.
RICHVISUAL: Show actual event page – probably not this week but on the FFYI am a Mentor – Social Media Day on FacebookFocus will be to engage current mentors nationwide on Jan. 11 to share their experiences of being a mentor AND encourage their connections to become a mentor with consistent messaging and call to action to the same website.Facebook event page will be setup for 2nd week of January.Will include specific messaging and common website to use, along with option to change profile picture to an “I am a Mentor” logoPrograms should communicate this opportunity to their mentors with a link to the Facebook event page
SARAHVISUAL: I will have the Free Arts items and should have an MPM plan open as well – if you want them.If you haven’t established yourself as a presence, gather all accounts and make sure you know what is already out there about your program/org.
APRILPOLL #3 – How many fans/followers do you have? (Need to do quick math to reference how many could hear about this webinar….)LaunchCloseShareHideVISUALS: MPM, Mass, FFY pages (Find me on… Icons to click)FFY – board member…Engage mentors, volunteers, staff, funders, board members in the campaign. Ask supporters to follow/fan you.Who could be a supporter? People already connected to on SM – organizational pages/personally if you wantHow do you connect to them?Direct mail, annual campaign, home page, emails, signature of email…
RICHVISUALS: Show how to set up a Google alert, show TweetDeck, talk about hash tag search, new followersPeople respond to inspiring personal stories and news about well-known figuresSearch for and share great stories, images and videos about mentoring regardless of locationMonitor pages of other mentoring organizations locally and nationallySet up a Google alert for key terms such as “national mentoring month” or “youth mentoring”Use the same terms and search on Twitter or YouTubeSearch for coverage of events such as the National Mentoring SummitRepost videos from MENTOR http://www.youtube.com/mentoringorgBig Brothers Big Sisters of America http://www.youtube.com/BBBSofAmericaor PSAs from http://www.nationalmentoringmonth.org/
APRILVISUALS: Free Arts content strategy session with advertising agency volunteers… Mass Mentors Linked In message… Also Mass Mentors Blog – reposted Sarah’s blog.Blog – ask current/former/future mentors and mentees to write posts.5. Content creationDon't: Stress out about writing a new blog post or shooting a new video every time you need something to share with your followers.Instead: Intersperse original material with links to good articles or videos from other people. Pair each link with a sentence describing how it’s relevant to your audience and your organization.
10:30/12:30/1:30SARAHVISUALS: April can tag “Free Arts” – thank them for sharing their content strategy; show FFY sample policies
APRILVISUAL: Show in Twitter; FollowMCF – look at their followers/following – get social. Just posted a blog about charitable giving… as did Subaru. Would be great to have an example of how that benefited someone… might hear about funding opportunities… they might repost your information… start to follow you… be more engaged.They also likely have lots more fans/followers than you!
RICHVISUALS: Example of the blog, show email with pre-packaged tweet/post for Boston Red Sox (who have 3 million fans), on FFY blog, one of board members wrote story about why mentoring is important to her…Get your supporters to talk about your program and mentoring during NMMFind out who is in charge of social media at companies, partner organizations, etc and send pre-packaged Tweets/FB posts to themKeep the messaging simple and easy to repostMake sure you include your website to link to as well and/or your FB page or Twitter handle so they can encourage their fans to follow you or learn moreIf you have a blog (or your partners do), ask them to be “interviewed” by giving them 3-4 questions to answer about why they support mentoring and your organization
SARAHVISUALS: Show videos to postNationalmentoringmonth.orgYouTube Channel (how do you get a YouTube channel)
APRILVISUALS: EYB video, quotes from FFY end of year reviews, testimonials, photos from past events, Repurpose existing content, stuff from past years, chance to draw attention to past successesHighlight projects/events from past as strategy to re-engage/reconnect with funders who have been MIA?
RICHPOLL #4LaunchCloseShareHideVISUALS: See article on how to create a schedule http://www.entrepreneur.com/article/220678Social media can be time-consuming and overwhelming if you don’t plan carefullyBased on your capacity, set reasonable goals for the number of posts you create per day/week. Creating good content can take time.Set reasonable goals for the amount of time per day/week you monitor your pages, other pages/posts/articles, doing reposting, respond to comments/likes/mentions on your pagesSee article on how to create a schedule http://www.entrepreneur.com/article/220678
10:55/12:55/1:55In our follow up email, we can give instructions or pre-packaged post for how to share these links, follow/like our program pages (if haven’t already), Prepackage a tweet…. Tag FFY and Mass Mentors… include link to FFY registrationShow how to post link to slides, > recording, credit host orgs, etc.Provide text to post… Follow/Like our programs
Social Media + National Mentoring Month = Opportunity
Quality in Action Social Media + National Mentoring Month = Opportunity December 7, 2011 1
Webinar Logistics Asking Questions & Sharing Comments During the Webinar “Raise your hand” & MPM Organizers will unmute you Or, type questions and comments in the question section of the toolbar; MPM organizers will respond directly or share with all attendeesApril Riordan When unmuted, please monitor yourDirector of Training & background noiseCommunityPartnerships Recordings of past webinars are available on our YouTube Channel. 2
Featured PanelistsRich Greif Sarah KremerDirector of Marketing & Program DirectorPartnerships Friends for Youth MentoringMass Mentoring Partnership Institute www.friendsforyouth.orgwww.massmentors.org 3
National Mentoring Month January 2012 marks 11th anniversary of NMM Annual media campaign to recruit volunteer mentors for young people Spearheaded by Harvard Mentoring Project of Harvard School of Public Health, MENTOR, and Corporation for National and Community Service
Top 12 Tips for 20121. “I am a Mentor Day”2. Strategize 1. I am a Mentor – Social3.4. Start with people you know Stay engaged Media Day on5. Connect to national Facebook movement6. Gather and share content Engage mentors7. Tag stakeholders in posts nationwide on Jan. 11 to8. Follow companies & funders share their experiences9. Get supporters talking of being a mentor AND10. Post videos encourage their11. Use existing stories and content connections to become a12. Create a social media mentor schedule
Top 12 Tips for 20121. “I am a Mentor Day”2. Strategize 2. Strategize3. Start with people you know4. Stay engaged Staff/volunteer5. Connect to national resources to maintain movement6. Gather and share content presence7.8. Tag stakeholders in posts Follow companies & Individual vs. agency funders voice9. Get supporters talking10. Post videos Goals:11. Use existing stories and content visibility, recruitment,12. Create a social media engagement schedule
Top 12 Tips for 20121. “I am a Mentor Day”2. Strategize 3. Start with people you3. Start with people you know know4. Stay engaged5. Connect to national movement6. Gather and share content7. Tag stakeholders in posts8. Follow companies & funders9. Get supporters talking10. Post videos11. Use existing stories and content12. Create a social media schedule
Top 12 Tips for 20121. “I am a Mentor Day”2. Strategize 4. Stay engaged3. Start with people you know4. Stay engaged Monitor own social5. Connect to national media pages movement.6. Gather and share content. Follow back new7. Tag stakeholders in posts.8. Follow companies & followers funders. Thank followers for re-9. Get supporters talking10. Post videos. posts11. Use existing stories and content12. Create a social media schedule
Top 12 Tips for 20121. “I am a Mentor Day”2. Strategize 5. Connect to national3. Start with people you know4. Stay engaged movement5. Connect to national Search for and share great movement stories, images and videos6. Gather and share content about mentoring Monitor7. Tag stakeholders in posts pages of other mentoring8. Follow companies & funder organizations locally and9. Get supporters talking10. Post videos nationally11. Use existing stories and Set up a Google alert content Use the same terms and12. Create a social media schedule search on Twitter or YouTube
Top 12 Tips for 20121. “I am a Mentor Day”2. Strategize 6. Gather and share3. Start with people you know4. Stay engaged content5. Connect to national movement Ask supporters for6. Gather and share content content7. Tag stakeholders in posts Borrow content created8. Follow companies & by others funders9. Get supporters talking10. Post videos11. Use existing stories and content12. Create a social media schedule
Top 12 Tips for 20121. “I am a Mentor Day”2. Strategize 7. Tag stakeholders in posts3. Start with people you know Recognize companies4. Stay engaged when donate, host info5. Connect to national session, or employees movement. volunteer6. Gather and share content Recognize mentors when7. Tag stakeholders in post on I Am A Mentor posts Day and Thank Your8. Follow companies & Mentor Day funders9. Get supporters talking Be conscious of policies10. Post videos surrounding posting11. Use existing stories and mentee stories and content information12. Create a social media schedule
Top 12 Tips for 20121. “I am a Mentor Day”2. Strategize 8. Follow companies &3. Start with people you know4. Stay engaged funders5. Connect to national movement6. Gather and share content7. Tag stakeholders in posts8. Follow companies & funders9. Get supporters talking10. Post videos11. Use existing stories and content12. Create a social media schedule
Top 12 Tips for 20121. “I am a Mentor Day”2. Strategize 9. Get supporters3. Start with people you know4. Stay engaged talking during NMM5. Connect to national • Send pre-packaged posts movement • Include your website and/or your6. Gather and share content FB page or Twitter handle7. Tag stakeholders in posts8. Follow companies & • If you have a blog (or your funders partners do), ask them to be9. Get supporters talking “interviewed” by giving them 3-410. Post videos questions to answer about why11. Use existing stories and they support mentoring and your content organization12. Create a social media schedule
Top 12 Tips for 20121. “I am a Mentor Day”2. Strategize 10. Post videos3. Start with people you know4. Stay engaged Official NMM PSAs5. Connect to national movement6. Gather and share content7. Tag stakeholders in posts8. Follow companies & funders9. Get supporters talking10. Post videos11. Use existing stories and YouTube channel for content nonprofits12. Create a social media http://www.youtube.com/nonprofits schedule
Top 12 Tips for 20121. “I am a Mentor Day”2. Strategize 11. Using existing3. Start with people you know4. Stay engaged stories and content5. Connect to national movement Repurpose6. Gather and share content Reconnect7. Tag stakeholders in posts8. Follow companies & funders9. Get supporters talking10. Post videos11. Use existing stories and content12. Create a social media schedule
Top 12 Tips for 20121. “I am a Mentor Day”2. Strategize 12. Create a social3.4. Start with people you know Stay engaged media schedule5. Connect to national Set reasonable goals for: movement the number of posts you6. Gather and share content create per day/week7. Tag stakeholders in posts for the amount of time per8. Follow companies & day/week you monitor your funders pages, other pages/posts/articles9. Get supporters talking doing reposting10. Post videos responding to11. Use existing stories and comments/likes/mentions on content your pages12. Create a social media schedule
Top 12 Tips for 20121. “I am a Mentor Day”2. Strategize 13. Get social about this3. Start with people you know4. Stay engaged webinar!5. Connect to national Tweet/RT about today’s webinar movement and promote next week’s6. Gather and share content Post links to slides7. Tag stakeholders in posts8. Follow companies & Post links to recording funders Fan/follow us!9. Get supporters talking10. Post videos11. Use existing stories and content12. Create a social media schedule
Resources National Mentoring Month – Harvard Mentoring Project, MENTOR, Corporation for National and Community Service www.nationalmentoringmonth.org Social Media Tip Sheet – Friends for Youth for Mid Atlantic Network for Youth’s Mentoring Children of Prisoners grantee http://www.slideshare.net/sarahmentoring/friends- for-youths-social-media-tip-sheet-for-many Social Media Sample Policies – Friends for Youth http://www.slideshare.net/sarahmentoring/friendsf or-youth-socialmediapolicyforstaff and http://www.slideshare.net/sarahmentoring/friends- for-youth-socialmediapolicyforsfs 18
Social Media Resources How Networked Nonprofits Are Using Social Media to Power Change blog and The Networked Nonprofit by Beth Kanter http://www.bethkanter.org Nonprofit Tech 2.0: A Social Media Guide for Nonprofits and Social Media for Social Good by Heather Mansfield, Diosa Communications www.nonprofitorgsblog.org Nonprofit Technology Network www.nten.org Network for Good www.networkforgood.org
Social Media Resources Idealware’s The Nonprofit Social Media Decision Guide www.idealware.org/reports/nonprofit-social- media-decision-guide CraigConnects’ How the Top 50 Nonprofits Do Social Media infographic http://craigconnects.org/ Six Dos and Six Donts with Social Mediahttp://blueavocado.org/node/696 How to Create a Social Media Marketing Schedule http://www.entrepreneur.com/article/220678
Mentoring Institute Conference13th Annual Mentoring Conference Making A Difference Every Day: Program Support in Youth Mentoring February 9-10, 2012Tim Cavell, Ph.D. Keynote SpeakerOracle Conference Center
Next Webinar Social Media + National Mentoring Month = Opportunity Tuesday, December 13, 10:00 – 11:15 am Pacific TimeJanuary 19, 2012 - Cropping the Big Picture - Determining What theNew Meta-Analysis Means for Your Mentoring ProgramMPMs Training Institute will be teaming up with Education Northwest/National MentoringCenter, Friends For Youth, Oregon Mentors and other partners in the coming year to deliver amonthly webinar series for mentoring professionals. Our first webinar will feature DavidDuBois, Ph.D. More panelists announced soon!Date: Third Thursday of every month.Time: 12:00 pm - 1:15 pm CSTLocation: OnlineCost: Free 22