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La Batalla del Contenido

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Revisión básica del concepto "contenido" en contexto de diseño digital.
Audiencia: web developers, web designers

Published in: Design
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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La Batalla del Contenido

  1. 1. La batalla CON TEN ARE T del AcontenidoUna visión simplificada #webcatbcn @gabyprado_ux 1
  2. 2. Round 1¿Quién crea el contenido? 2
  3. 3. Round 2¿Quién paga la creación de contenido? 4
  4. 4. Round 3¿Quién acaba creando el contenido? 6
  5. 5. El becario.
  6. 6. Round Final...El proyecto comienza. 8
  7. 7. ¿Cuando¿Y para cuándoestará lista estará lista la güeb? la güeb?
  8. 8. Primero ¿Cuando necesitamos el estará lista TODO el contenido final,la güeb? corregido,editado y aprobado
  9. 9. (El becario)
  10. 10. (El diseñador)
  11. 11. (El cliente)
  12. 12. And the winner is... 14
  13. 13. There is no winner.
  14. 14. Back to basics
  15. 15. Sin contenido, no hay web (o app)
  16. 16. Por más bonitoque sea un diseño, si el contenido no es bueno...
  17. 17. • Etiquetas • Imágenes, videos, audio • Llamadas a la acción / enlaces • Textos (títulos, intros homes, intros artículo, detalle, FAQs, ...)Contenido es • Teléfonos, direcciones, precios, códigos, emails, urls ... • Formularios • Mensajes de error • Instrucciones • Texto de ayuda • Etiquetas ALT • SEO keywords et al • ...
  18. 18. Para tener“contenido”necesitamos...
  19. 19. Preguntar¿para quién? ¿cómo son? ¿qué necesitan?
  20. 20. ContentInformation Architecture
  21. 21. Auditoría
  22. 22. Card Sorting
  23. 23. Árbol de Contenidos
  24. 24. Definición de Tono / Estilo
  25. 25. Sketches / Wireframes / Prototipo
  26. 26. kristina halvorson · 37 signals · adaptive path · luke w · @any_kewl_deziner
  27. 27. There is a way...
  28. 28. 5 Consejos del Maestro Ninja
  29. 29. Huir de clientes que...★ Fabrican tornillos, pero piensan que nadie hará el copy mejor que ellos.★ Quieran que el copy web sea el del folleto que hicieron el año pasado★ Pongan al becario a hacer el copy★ No quieran aprender qué significa escribir para la web★ No quieran saber del esfuerzo de crear y gestionar contenido para la web★ No quieran pagar un copy★ No quieran pagar por ilustraciones o fotos a medida, pero tampoco quieren pagar por las de banco de imágenes
  30. 30. Incluir en el calendario delproyecto★ Auditoría de contenido actual *★ Card Sorting **★ Gestión de creación de contenido★ Definición del tono comunicativo★ SEO básico★ Creación de documentación para la creación y gestión de la creación de contenido★ Responsabilidades y fechas de creación de contenido
  31. 31. Aprender★ Técnicas de Arquitectura de la Información★ Cómo se escribe para la web★ Cómo escribir contenido persuasivo★ SEO★ Cómo comunicarse mejor con el cliente
  32. 32. Buscar partners★ Copywriters★ SEO★ Arquitectos de la Información
  33. 33. Conectar con cliente★ Paciencia★ Empatía★ Creatividad★ Visión
  34. 34. Más información... Content Strategy for the Web - Kristina Halvorson Letting Go of the Words (Writing web Content that Works) - Ginny Redish Information Architecture for the World Wide Web - Louis Rosenfeld / Peter Morville http://webdesignledger.com/tips/a-beginner%E2%80%99s-guide-to-website-copywriting www.fillerati.com (alternative to lorem ipsum) (aunque sea por el HTML5...)
  35. 35. Gracias.hola@gabyprado.com @gabyprado_ux 42

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