Don’t Panic.                         A Hitchhiker’s Guide                           to Web Hosting                        ...
Who names a kid Trafton?                            Parents who knew they were going to                                hav...
How long have you had a    What do you want to do                        So who are you   website?                   with ...
Start with smart questions.             Write these down for                                                  yourself rig...
What’s in the hosting universe?                    •Shared                    •Dedicated Server                    •Virtua...
Some things to consider:             Bad Neighborhoods (sharing IP addresses)             Poor security can affect on-page...
LIKE SOMEONE RUNNING                              DOWN THE STREET                              FLAILING THEIR ARMS.       ...
There are a lot of viagra salesman.                                               Shared IPs - even a dedicate IP might no...
Securing your site matters.                                            Hidden Links                                       ...
Faster sites are more fun, right?                                                  pagespeed.googlelabs.com               ...
Wasted Ad Spend                          Risk of being De-Indexed         siteuptime.com      Trust/Reputation          Pi...
Your website is your                               NO WRONG CHOICES                baby.                                  ...
Do you need a roommate?                          As anybody that’s                                                        ...
...Shared Hosting generally means:                                                         Shared IP = same home address  ...
Dedicated Servers                AN ACTUAL “DEDICATED”                                                 AMOUNT OF RESOURCES...
Virtual or Cloud Hosting                        •Flexible for scaling                        •Pay-for-use in some cases   ...
Just for WP: Managed WordPress Hosting                        More every day -- look                        for evidence o...
FIRST OFF -- WHAT ARE                  YOU “MANAGING”?                  Racks of Hardware                  Low-level soft ...
IT’S NOT JUST HARDWARE -- IT’S                         SERVICE!!                         SUPPORT THAT CAN ANSWER          ...
[ insert closing brilliance here ]Friday, August 24, 12                                        20
Special Thanks to:                          www.marketingclique.com                        @vidluther -- of ZippyKid.comFr...
Trafton Esler                                trafton@wpengine.com                                    @traftonesler        ...
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Don't Panic: A Hitchhiker's Guide to WordPress Hosting 08 25-2012

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A breakdown of the world of web hosting for beginners and intermediates that helps them to understand the difference between shared, dedicated, virtual and managed WordPress hosting. We’ll look at some of the common uses for each type of platform as well as the advantages, disadvantage or pitfalls contained in each type of service.

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Don't Panic: A Hitchhiker's Guide to WordPress Hosting 08 25-2012

  1. 1. Don’t Panic. A Hitchhiker’s Guide to Web Hosting @traftonesler [ Link to Slides ]Friday, August 24, 12 1
  2. 2. Who names a kid Trafton? Parents who knew they were going to have a nerd on their hands.Friday, August 24, 12 2
  3. 3. How long have you had a What do you want to do So who are you website? with WordPress? people? What’s the coolest thing Tell me your goals so I can you’ve seen so far? tailor this talk to what you guys need. What awesome thing are you using WordPress for?Friday, August 24, 12 3
  4. 4. Start with smart questions. Write these down for yourself right now, and let that guide the talk as we move on. What do I really value? Cost? Convenience? Security? Availability?Friday, August 24, 12 4
  5. 5. What’s in the hosting universe? •Shared •Dedicated Server •Virtual or Cloud •Application-Specific a.k.a. “Managed WordPress” ...and MASH-UPs like a Managed WordPress Host that employes VPS or Cloud TechFriday, August 24, 12 5
  6. 6. Some things to consider: Bad Neighborhoods (sharing IP addresses) Poor security can affect on-page content Page-load Time Availability On-page content: hidden links, replaced content, malware distributionFriday, August 24, 12 6
  7. 7. LIKE SOMEONE RUNNING DOWN THE STREET FLAILING THEIR ARMS. THEY WILL HIT YOU. BUT NOT WITH INTENTION No one is out to get you.Friday, August 24, 12 7
  8. 8. There are a lot of viagra salesman. Shared IPs - even a dedicate IP might not save you because what if an entire Class-C block is banned? Your e-mail can get flagged because of spammers sharing the same home address You might have noticed there are a lot of Viagra Salesmen. One way to help isolate some of the shared hosting problems is to get a dedicated IP hosting account. A dedicated IP hosting account can still be on a shared server, but you have your very own IP address.Friday, August 24, 12 8
  9. 9. Securing your site matters. Hidden Links Replaced Content Malware Distribution Redirect RulesFriday, August 24, 12 9
  10. 10. Faster sites are more fun, right? pagespeed.googlelabs.com browsermob.com wpspeedometer.com * tools.pingdom.com/fpt on some platforms, a neighboring site can affect yours DIRECT AFFECT RANKING AFFECT COSTS OF MANAGING USER EXPERIENCEFriday, August 24, 12 10
  11. 11. Wasted Ad Spend Risk of being De-Indexed siteuptime.com Trust/Reputation Pingdom.com site24x7.com uptimerobot.comFriday, August 24, 12 11
  12. 12. Your website is your NO WRONG CHOICES baby. Unless the host doesn’t WHO DO YOU WANT TO meet your need, at a HAVE YOUR BABY WITH? price you can live with Choosing a host is a personal decision. BEWARE THOSE REVIEW SITES -- THEY GET PAID as affiliates.Friday, August 24, 12 12
  13. 13. Do you need a roommate? As anybody that’s recently bought a computer can attest, Lot’s of competition they aren’t cheap. drives down prices But if t wo friends share a Macbook Pro, you’ve already saved 50% You may have to make some tradeoffs in Speed, Security, and Up-time You’re definitely “on your own” in the senseFriday, August 24, 12 13
  14. 14. ...Shared Hosting generally means: Shared IP = same home address Multiple sites per server Quota-driven Resources Great for pet projects, Shared IP Address low-cost experiments Sites with low revenue potential Fast Set-Up Sites with lower requirements for up-time and security Many customers per support rep CONS: - neighbor site can affect you - if a customer violates agreements, it can tax the serverFriday, August 24, 12 14
  15. 15. Dedicated Servers AN ACTUAL “DEDICATED” AMOUNT OF RESOURCES, PHYSICAL OR VIRTUAL. physical = FASTER Often responsible for our own configuration, •Fast* security, and maintenance •Safe from bad neighbors PRO: CUSTOM SCRIPTS •Optimize the OS and software •High Security (physical separation)Friday, August 24, 12 15
  16. 16. Virtual or Cloud Hosting •Flexible for scaling •Pay-for-use in some cases •Use different platforms on the same server VIRTUALIZATIONFriday, August 24, 12 16
  17. 17. Just for WP: Managed WordPress Hosting More every day -- look for evidence of thought leadership in their blogs. •No need for in-house Sys Admin •Host optimizes the platform for you •Easy scaling •“Been There” ExperienceFriday, August 24, 12 17
  18. 18. FIRST OFF -- WHAT ARE YOU “MANAGING”? Racks of Hardware Low-level soft ware or the entire stack all the way up to WordPress Managed vs “Un-Managed”Friday, August 24, 12 18
  19. 19. IT’S NOT JUST HARDWARE -- IT’S SERVICE!! SUPPORT THAT CAN ANSWER QUESTIONS GREAT SERVICE REQUIRES REAL PEOPLE. Why is managed hosting so expensive?Friday, August 24, 12 19
  20. 20. [ insert closing brilliance here ]Friday, August 24, 12 20
  21. 21. Special Thanks to: www.marketingclique.com @vidluther -- of ZippyKid.comFriday, August 24, 12 21
  22. 22. Trafton Esler trafton@wpengine.com @traftonesler http://www.traftonesler.com/hosting-talkFriday, August 24, 12 22

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