Having the right bait and net to catch them Product Sales or Lead Generation different bait for different fish
Or gani c – FREE Tr af f i c72% ofsearchersuse organicresults •Fresh, unique & quality content •Back links are like votes from other websites
Pai d – Googl e Adwor dsJust 95charactersto tell yourstory •Instant traffic – pay per click •100% control of keywords & landing pages
Let’s talk Product Sales Someone throw me a line !
Per f or mance Medi aPay only when your marketing objective has been achieved
Let’s talk Lead Generation Someone throw me another line !
What’s all this twittering about? Social media…how to join the global conversation
Soci al Medi a3 E’s of Social Media:•Educate•Engage•Entertain
Facebook•More than 200 million activeusers•More than 100 million userslog on to Facebook at leastonce each day•The fastest growingdemographic is those 35years old and older•More than 4 billion minutesare spent on Facebook eachday•More than 6 million usersbecome fans of Pages eachday
Twi t t e r•More than 25 million users•More than 2 million‘tweets’per day•55% Twitter user female /45% male
W s us i ng ho’Twi t t er Educate Engage Entertain