welcomeRussell Bullen – OMCMatt Forman - Traffika
our conversation today..  What’s happening online …right now             How it worksHow you can make it work for your cli...
What’s happening right now
Medi a cons um i on has              ptchanged
I nt er net has t aken over f r omTV? *Source: Nielsen Online Internet and Technology Report March 2009
Ad $ keep f l owi ngonl i ne
Bi g r et ai l er s have f al l en as l eepat t he wheel
Spendi ng bi g BUT not wher e t he audi ence i s•Opportunity knocks for nimble SME’s
Fi s hi ng wher e t he f i s h             ar e
Having the right bait and net to         catch them   Product Sales or Lead Generation    different bait for different fish
Or gani c – FREE Tr af f i c72% ofsearchersuse organicresults              •Fresh, unique & quality content              •...
Pai d – Googl e Adwor dsJust 95charactersto tell yourstory               •Instant traffic – pay per click               •1...
Let’s talk Product Sales       Someone throw me a line !
Per f or mance Medi aPay only when your marketing objective has been achieved
Let’s talk Lead Generation    Someone throw me another line !
What’s all this twittering about?   Social media…how to join the global              conversation
Soci al Medi a3 E’s of Social Media:•Educate•Engage•Entertain
Facebook•More than 200 million activeusers•More than 100 million userslog on to Facebook at leastonce each day•The fastest...
Twi t t e                              r•More than 25 million users•More than 2 million‘tweets’per day•55% Twitter user fe...
W s us i ng ho’Twi t t er  Educate  Engage  Entertain
Let’s tweetSomeone throw me a line
hook, line and sinkerwe found them, we caught them now     we want to eat keep them
The power of CRMUsing email to engage and retain        your customers
Thank you Russell    www.twitter.com/rbullen    russell@onlinemarketingcollective.com Matt    www.twitter.com/mattfor...
Internet Marketing - where are we headed and how to use it. ENACT National Conference
Internet Marketing - where are we headed and how to use it. ENACT National Conference
Internet Marketing - where are we headed and how to use it. ENACT National Conference
Internet Marketing - where are we headed and how to use it. ENACT National Conference
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Internet Marketing - where are we headed and how to use it. ENACT National Conference

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Internet Marketing - where are we headed and how to use it. ENACT National Conference

  1. 1. welcomeRussell Bullen – OMCMatt Forman - Traffika
  2. 2. our conversation today.. What’s happening online …right now How it worksHow you can make it work for your clients
  3. 3. What’s happening right now
  4. 4. Medi a cons um i on has ptchanged
  5. 5. I nt er net has t aken over f r omTV? *Source: Nielsen Online Internet and Technology Report March 2009
  6. 6. Ad $ keep f l owi ngonl i ne
  7. 7. Bi g r et ai l er s have f al l en as l eepat t he wheel
  8. 8. Spendi ng bi g BUT not wher e t he audi ence i s•Opportunity knocks for nimble SME’s
  9. 9. Fi s hi ng wher e t he f i s h ar e
  10. 10. Having the right bait and net to catch them Product Sales or Lead Generation different bait for different fish
  11. 11. Or gani c – FREE Tr af f i c72% ofsearchersuse organicresults •Fresh, unique & quality content •Back links are like votes from other websites
  12. 12. Pai d – Googl e Adwor dsJust 95charactersto tell yourstory •Instant traffic – pay per click •100% control of keywords & landing pages
  13. 13. Let’s talk Product Sales Someone throw me a line !
  14. 14. Per f or mance Medi aPay only when your marketing objective has been achieved
  15. 15. Let’s talk Lead Generation Someone throw me another line !
  16. 16. What’s all this twittering about? Social media…how to join the global conversation
  17. 17. Soci al Medi a3 E’s of Social Media:•Educate•Engage•Entertain
  18. 18. Facebook•More than 200 million activeusers•More than 100 million userslog on to Facebook at leastonce each day•The fastest growingdemographic is those 35years old and older•More than 4 billion minutesare spent on Facebook eachday•More than 6 million usersbecome fans of Pages eachday
  19. 19. Twi t t e r•More than 25 million users•More than 2 million‘tweets’per day•55% Twitter user female /45% male
  20. 20. W s us i ng ho’Twi t t er Educate Engage Entertain
  21. 21. Let’s tweetSomeone throw me a line
  22. 22. hook, line and sinkerwe found them, we caught them now we want to eat keep them
  23. 23. The power of CRMUsing email to engage and retain your customers
  24. 24. Thank you Russell  www.twitter.com/rbullen  russell@onlinemarketingcollective.com Matt  www.twitter.com/mattforman  matt@mattforman.info

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