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SMX 2009 - Reputation und Social Media Management für Unternehmen

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Präsentation über die zeitgemäße Verknüpfung von Online-PR und Social Media Aktivitäten

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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SMX 2009 - Reputation und Social Media Management für Unternehmen

  1. 1. construktiv GmbH //Reputation und Social Media Management für Unternehmen Bastian Dautzenberg Online | Marketing | Services Management für Unternehmen SMX München, 23. April 2009 construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  2. 2. Reputation und Social Media Management für Unternehmen Mit d M k di tl i t t ffi ® d i h h i li i t T trafficmaxx Kunden Mit der Markendienstleistung trafficmaxx® und einem hoch spezialisierten Team von 30 Mitarbeitern betreibt construktiv das Online Marketing für über 150 Kunden wie z. B. Ausgezeichnet: construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  3. 3. Reputation und Social Media Management für Unternehmen Das Spektrum unserer Online Marketing Services im Überblick: trafficmaxx Portfolio Das Spektrum unserer Online Marketing Services im Überblick:  Suchmaschinenoptimierung (SEO)  Search Engine Advertising (Google AdWords) Search Engine Advertising (Google AdWords)  Online Reputationsmanagement  Corporate Blogs Corporate Blogs  Social Media Newsrooms  Suchmaschinenoptimierte Website RelaunchesSuchmaschinenoptimierte Website Relaunches  Online-PR  Suchmaschinen- und Online Marketing-Workshopsg p  Newsletter-Marketing  Web-Controlling construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0 g
  4. 4. Reputation und Social Media Management für Unternehmen Reputation und Social Media üManagement für Unternehmen construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  5. 5. Reputation und Social Media Management für Unternehmen C t S i l M di Akti ität t i lt it Social Media für Unternehmen  Corporate Social Media-Aktivitäten steigen weltweit  Konsumenten werden im Web2.0 zu Markenfans und Unterstützern  Webnutzer da abholen, wo sie sich aufhalten: im Web2.0  Moderne, innovative und nachhaltige Kommunikation Online-PR und Social Media-Aktivitäten verknüpfen  „Good PR is best SEO / ORM“  Ziele des ORM werden durch Online-PR unterstützt Ziele des ORM werden durch Online PR unterstützt  Social Media-Accounts können mit Links zu Pressemitteilungen und Veröffentlichungen bestückt werden construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0 g
  6. 6. Reputation und Social Media Management für Unternehmen Schritt 1: Einstellen als News auf der eigenen Website construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  7. 7. Reputation und Social Media Management für Unternehmen Schritt 2: Download-Möglichkeit der PM im eigenen Pressebereich construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  8. 8. Reputation und Social Media Management für Unternehmen Schritt 3: Twitter-Nachricht mit Link auf die PM oder VÖ construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  9. 9. Reputation und Social Media Management für Unternehmen Schritt 4: News als Xing-Statusmeldung construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  10. 10. Reputation und Social Media Management für Unternehmen Schritt 5: Online-VÖ abwarten und bookmarken construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  11. 11. Reputation und Social Media Management für Unternehmen Schritt 6: Speichern der VÖ im Corporate-Mister Wong-Account construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  12. 12. Reputation und Social Media Management für Unternehmen Folge: Beeinflussung der Online-Reputation im Google Ranking construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  13. 13. Reputation und Social Media Management für Unternehmen Google Suche nach "construktiv" Corporate Website Social Media + Online-PR Corporate Blog Online-PROnline PR Corporate Social Media Account Kontaktadresse, extern Online-PR Kontaktadresse externSt d 08 A il 2009 construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0 Kontaktadresse, externStand: 08. April 2009
  14. 14. Reputation und Social Media Management für Unternehmen Google Suche nach "trafficmaxx" Corporate Websitep Online-PR Website, international Eigene Applikation Online-PR Corporate SocialCorporate Social Media Account Online-PR St d 08 A il 2009 construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0 Stand: 08. April 2009
  15. 15. Reputation und Social Media Management für Unternehmen Pressebereich 2.0: der Social Media Newsroom construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  16. 16. Reputation und Social Media Management für Unternehmen F i ä li h i t kti I f ti t l Was ist ein Social Media Newsroom?  Frei zugängliches, interaktives Informationsportal  Fasst Social Media-Aktivitäten des Unternehmens zusammen  Erweitert oder ersetzt den Pressebereich der eigenen Homepage  Für Presse, potentielle Kunden und Interessierte construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  17. 17. Reputation und Social Media Management für Unternehmen Beispiel Newsroom – General Motors construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  18. 18. Reputation und Social Media Management für Unternehmen E i h Zi l di l i Welche Vorteile hat ein Newsroom?  Erreichen neuer Zielgruppen, die normalerweise keine Corporate Websites besuchen würden  Informationsmaterial für MultiplikatorenInformationsmaterial für Multiplikatoren (Journalisten, Blogger, etc.)  Automatische Aktualisierung  Positive Effekte für die Sichtbarkeit in Suchmaschinen  Erleichterte Kontaktaufnahme zum UnternehmenErleichterte Kontaktaufnahme zum Unternehmen construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  19. 19. Reputation und Social Media Management für Unternehmen Üb i ht üb kt ll P öff tli h P itt il Mögliche Inhalte eines Social Media Newsrooms  Übersicht über aktuelle Presseveröffentlichungen, Pressemitteilungen  Pressekontakt via Xing-Profil  Unternehmensrelevante Links auf Mister Wong (z.B. Pressespiegel)  Aktuelle Flickr-Fotos  Blog-Einträge  Twitter-Nachrichten  YouTube-Videos  Themencloud als Sucherleichterung Themencloud als Sucherleichterung construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  20. 20. Reputation und Social Media Management für Unternehmen Social Media Newsroom von construktiv Pressespiegel aktuelle Pressemitteilungen Microblogging direkter Pressekontakt Bilder-DatenbankBilder Datenbank aktuelle Einträge im Corporate Blog construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  21. 21. Reputation und Social Media Management für Unternehmen Sie haben Interesse oder Fragen? Kontaktieren Sie uns! construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0
  22. 22. Reputation und Social Media Management für Unternehmen Kontakt construktiv GmbH Bastian Dautzenberg Büroleiter Berlin Invalidenstr. 112 10115 Berlin10115 Berlin bd@construktiv.de Telefon 030 / 200 569 -10 Telefax 030 / 200 569 -29 www.trafficmaxx.de /www.twitter.com/trafficmaxx www.mister-wong.de/user/trafficmaxx www.xing.com/profile/Bastian_Dautzenberg construktiv GmbH ·Haferwende 1 · 28357 Bremen · 0421/27867-0 · Invalidenstraße 112 · 10115 Berlin · 030/200569-0

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