Secrets of Podcast Success

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Presentation to Silicon Halton on February 11, 2014 by Donna Papacosta of Trafalgar Communications. Explains some of the key steps to producing a podcast.

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Secrets of Podcast Success

  1. 1. Secrets to podcast success Silicon Halton Meetup #52 February 11, 2014 @donnapapacosta
  2. 2. Simple definition of podcasting: Internet radio show SECRETS TO PODCAST SUCCESS
  3. 3. Difference between any old audio and a podcast: Podcast is serial; you can subscribe. SECRETS TO PODCAST SUCCESS
  4. 4. Podcasts – part of your content marketing SECRETS TO PODCAST SUCCESS
  5. 5. Why podcasts for content marketing?
  6. 6. Why podcasts for content marketing? • Portable, time-shifted
  7. 7. Why podcasts for content marketing? • Portable, time-shifted • Human touch of audio; in your ears
  8. 8. Why podcasts for content marketing? • Portable, time-shifted • Human touch of audio; in your ears • Multimedia grabs people
  9. 9. Why podcasts for content marketing? • Portable, time-shifted • Human touch of audio; in your ears • Multimedia grabs people • Complements text and other communications
  10. 10. It’s NOT just about technology and gear. SECRETS TO PODCAST SUCCESS
  11. 11. Yet good sound and editing matter. SECRETS TO PODCAST SUCCESS
  12. 12. Microphone tips
  13. 13. Microphone tips • Know your settings
  14. 14. Microphone tips • Know your settings • Use a pop filter when possible
  15. 15. Microphone tips • Know your settings • Use a pop filter when possible • Find sweet spot (distance and placement)
  16. 16. Microphone tips • Know your settings • Use a pop filter when possible • Find sweet spot (distance and placement) • Experiment before you record
  17. 17. Microphone tips • Know your settings • Use a pop filter when possible • Find sweet spot (distance and placement) • Experiment before you record • Turn off all alerts, noises, ambient noise when possible
  18. 18. Quick recommendations
  19. 19. Quick recommendations • Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only)
  20. 20. Quick recommendations • Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only) • Microphone: Audio-Technica ATR2100 or Blue Yeti USB
  21. 21. Quick recommendations • Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only) • Microphone: Audio-Technica ATR2100 or Blue Yeti USB • Recording Skype calls: Call Recorder (Mac) or Pamela (PC)
  22. 22. Lots of options in the iOS world
  23. 23. Lots of options in the iOS world • Record on your iPhone
  24. 24. Lots of options in the iOS world • Record on your iPhone • Try the iRig microphone
  25. 25. Lots of options in the iOS world • Record on your iPhone • Try the iRig microphone • iTalk, SoundCloud
  26. 26. Lots of options in the iOS world • Record on your iPhone • Try the iRig microphone • iTalk, SoundCloud • And many more
  27. 27. Don’t rely totally on a script. SECRETS TO PODCAST SUCCESS
  28. 28. Remember this is audio! Give guideposts. SECRETS TO PODCAST SUCCESS
  29. 29. Listener has no visual cues
  30. 30. Listener has no visual cues • Communicate for the ear, not the eye
  31. 31. Listener has no visual cues • Communicate for the ear, not the eye • Use simple language; start with a hook
  32. 32. Listener has no visual cues • Communicate for the ear, not the eye • Use simple language; start with a hook • Give auditory guideposts (Let’s talk about three things… First…”)
  33. 33. Listener has no visual cues • Communicate for the ear, not the eye • Use simple language; start with a hook • Give auditory guideposts (Let’s talk about three things… First…”) • Avoid lots of numbers
  34. 34. Listener has no visual cues • Communicate for the ear, not the eye • Use simple language; start with a hook • Give auditory guideposts (Let’s talk about three things… First…”) • Avoid lots of numbers • Do a recap at the end
  35. 35. Search engines hate audio. SECRETS TO PODCAST SUCCESS
  36. 36. Search engines hate audio. So write show notes! SECRETS TO PODCAST SUCCESS
  37. 37. Typical workflow
  38. 38. Typical workflow • Plan episode, including guests; write outline
  39. 39. Typical workflow • Plan episode, including guests; write outline • Record and edit
  40. 40. Typical workflow • Plan episode, including guests; write outline • Record and edit • Mix in music, if using
  41. 41. Typical workflow • Plan episode, including guests; write outline • Record and edit • Mix in music, if using • Save as MP3; upload file (with ID3 tags) to Libsyn or other host
  42. 42. Typical workflow • Plan episode, including guests; write outline • Record and edit • Mix in music, if using • Save as MP3; upload file (with ID3 tags) to Libsyn or other host • Publish podcast as part of a blog post (use PowerPress plugin on WordPress)
  43. 43. Typical workflow • Plan episode, including guests; write outline • Record and edit • Mix in music, if using • Save as MP3; upload file (with ID3 tags) to Libsyn or other host • Publish podcast as part of a blog post (use PowerPress plugin on WordPress) • Share the podcast via social media
  44. 44. Consider the podcaster’s secret weapons. SECRETS TO PODCAST SUCCESS
  45. 45. Choose a meaningful name and cover art. SECRETS TO PODCAST SUCCESS
  46. 46. Building your audience is not a sprint. SECRETS TO PODCAST SUCCESS
  47. 47. Get help when you need it! SECRETS TO PODCAST SUCCESS
  48. 48. Top tech podcasts ...
  49. 49. Please keep in touch Donna Papacosta donna@trafcom.com 905.844.7645 Sign up for newsletter of tips and tricks at trafcom.com @donnapapacosta

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