How to market yourself with 
social content 
September 3, 2014 
@DonnaPapacosta
Our goals tonight 
Gain better understanding of how to market 
yourself with social content 
– without spending all day on...
Social media is not a 
silver bullet!
Only you know your own strategy 
• Who are you trying to reach? 
• What are you trying to accomplish? 
• How will you know...
Social media + 
content marketing 
Content marketing helps you answer the 
question: WHAT am I going to SAY on my 
social ...
Content marketing defined 
• Creating and publishing relevant, valuable 
content that attracts and engages a 
clearly defi...
Content marketing is NOT about YOU.
Why content + social? 
• Get known as an expert in your niche 
• Use social networks to expand your reach 
• Build relatio...
Finding great content
So many sources! 
• Feedly 
• Google Alerts 
• Twitter 
• Facebook 
• Google+ 
• LinkedIn 
• Various online publications
Feedly
Twitter
Save links on Delicious or Diigo 
etc.
Sharing great content
So many places! 
• Twitter 
• Facebook 
• Google+ 
• LinkedIn 
• Pinterest 
• Paper.li 
• Buffer 
• SlideShare 
• YouTube
Twitter
Buffer: a smart way to retweet
Curating Twitter content: Paper.li
Slideshare.net
Thinking like a publisher
Blog as hub 
Twi)er 
Blog 
Google+ 
LinkedIn 
Facebook 
Pinterest
Blogging 
• Linchpin of your social media efforts 
• Easy way to share content, including 
multimedia 
• Increases SEO 
• ...
Get known, get remembered, get 
blogging 
• Blog consistently, with your goals in mind 
• Write for humans, but think of S...
Tips for better blogging 
• Keep it short; use lists and subheads 
• Play off current events 
• Use someone else’s post as...
Make it easy for people to find and 
share YOUR content 
• Use categories and tags in your blog 
• Include hashtags in con...
Always be interesting!
Give people a reason to follow!
Suggested workflow 
• Scan feeds and searches in the morning (use 
TweetDeck to organize Twitter) 
• Schedule tweets and o...
Hands-on Social Media Workshop 
• Centre for Social Innovation, Toronto 
• Friday, October 24, 9:30 a.m. to 4:30 p.m. 
• 1...
Next steps 
What are your key takeaways tonight? 
What will you do differently?
Please keep in touch 
Donna Papacosta 
donna@trafcom.com 
647-919-4761 
trafcom.com 
@donnapapacosta
How to market yourself with social content
How to market yourself with social content
How to market yourself with social content
How to market yourself with social content
How to market yourself with social content
How to market yourself with social content
How to market yourself with social content
How to market yourself with social content
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How to market yourself with social content

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A presentation about how to market yourself using social media, by Donna Papacosta of Trafalgar Communications, at the meeting of the Professional Independent Communicators of IABC/Toronto, September 3, 2014.

Published in: Social Media, Business

How to market yourself with social content

  1. How to market yourself with social content September 3, 2014 @DonnaPapacosta
  2. Our goals tonight Gain better understanding of how to market yourself with social content – without spending all day on Twitter!
  3. Social media is not a silver bullet!
  4. Only you know your own strategy • Who are you trying to reach? • What are you trying to accomplish? • How will you know if it’s working?
  5. Social media + content marketing Content marketing helps you answer the question: WHAT am I going to SAY on my social media accounts?
  6. Content marketing defined • Creating and publishing relevant, valuable content that attracts and engages a clearly defined audience. • Must have an objective. • Not sales-y material.
  7. Content marketing is NOT about YOU.
  8. Why content + social? • Get known as an expert in your niche • Use social networks to expand your reach • Build relationships with influencers • Expand your connections, online and off • Grow your list of potential clients and colleagues
  9. Finding great content
  10. So many sources! • Feedly • Google Alerts • Twitter • Facebook • Google+ • LinkedIn • Various online publications
  11. Feedly
  12. Twitter
  13. Save links on Delicious or Diigo etc.
  14. Sharing great content
  15. So many places! • Twitter • Facebook • Google+ • LinkedIn • Pinterest • Paper.li • Buffer • SlideShare • YouTube
  16. Twitter
  17. Buffer: a smart way to retweet
  18. Curating Twitter content: Paper.li
  19. Slideshare.net
  20. Thinking like a publisher
  21. Blog as hub Twi)er Blog Google+ LinkedIn Facebook Pinterest
  22. Blogging • Linchpin of your social media efforts • Easy way to share content, including multimedia • Increases SEO • Positions you as a leader in your niche
  23. Get known, get remembered, get blogging • Blog consistently, with your goals in mind • Write for humans, but think of SEO • Use photos, graphics, multimedia • Make it easy to share and subscribe
  24. Tips for better blogging • Keep it short; use lists and subheads • Play off current events • Use someone else’s post as a jumping-off point • Comment on others’ blogs • Always be relevant!
  25. Make it easy for people to find and share YOUR content • Use categories and tags in your blog • Include hashtags in content • Offer email and RSS subscriptions to your blog • Always add “sharing” buttons to your content
  26. Always be interesting!
  27. Give people a reason to follow!
  28. Suggested workflow • Scan feeds and searches in the morning (use TweetDeck to organize Twitter) • Schedule tweets and other content (Be careful about over-automating); publish on Paper.li • Engage with others, possibly during quick breaks • Evaluate what you’re doing on a regular basis
  29. Hands-on Social Media Workshop • Centre for Social Innovation, Toronto • Friday, October 24, 9:30 a.m. to 4:30 p.m. • 15% discount for attendees tonight and IABC/ Toronto members • http://toronto-social-media.eventbrite.ca; use promo code iab2014
  30. Next steps What are your key takeaways tonight? What will you do differently?
  31. Please keep in touch Donna Papacosta donna@trafcom.com 647-919-4761 trafcom.com @donnapapacosta

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