A presentation about how to market yourself using social media, by Donna Papacosta of Trafalgar Communications, at the meeting of the Professional Independent Communicators of IABC/Toronto, September 3, 2014.
Why content + social? •
Get known as an expert in your niche • Use social networks to expand your reach • Build relationships with influencers • Expand your connections, online and off • Grow your list of potential clients and colleagues
Blogging • Linchpin of your
social media efforts • Easy way to share content, including multimedia • Increases SEO • Positions you as a leader in your niche
Get known, get remembered, get
blogging • Blog consistently, with your goals in mind • Write for humans, but think of SEO • Use photos, graphics, multimedia • Make it easy to share and subscribe
Tips for better blogging •
Keep it short; use lists and subheads • Play off current events • Use someone else’s post as a jumping-off point • Comment on others’ blogs • Always be relevant!
Make it easy for people
to find and share YOUR content • Use categories and tags in your blog • Include hashtags in content • Offer email and RSS subscriptions to your blog • Always add “sharing” buttons to your content
Suggested workflow • Scan feeds
and searches in the morning (use TweetDeck to organize Twitter) • Schedule tweets and other content (Be careful about over-automating); publish on Paper.li • Engage with others, possibly during quick breaks • Evaluate what you’re doing on a regular basis
Hands-on Social Media Workshop •
Centre for Social Innovation, Toronto • Friday, October 24, 9:30 a.m. to 4:30 p.m. • 15% discount for attendees tonight and IABC/ Toronto members • http://toronto-social-media.eventbrite.ca; use promo code iab2014