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Get known, get remembered, get blogging

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Presentation at IABC/Toronto professional development seminar by Donna Papacosta

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Get known, get remembered, get blogging

  1. 1. Get known, get remembered, get blogging! Donna Papacosta September 27, 2011
  2. 2. What you want to know (I hope)
  3. 3. What you want to know (I hope)• Why blog?
  4. 4. What you want to know (I hope)• Why blog?• How to blog
  5. 5. What you want to know (I hope)• Why blog?• How to blog• Best practices
  6. 6. Why blog?
  7. 7. Why blog?• Personal branding (get known)
  8. 8. Why blog?• Personal branding (get known)• Build relationships (get remembered)
  9. 9. Why blog?• Personal branding (get known)• Build relationships (get remembered)• Content marketing (get business)
  10. 10. Search engines love blogs
  11. 11. Increase traffic to your website
  12. 12. Make connections
  13. 13. Flex your writingmuscles; take (small) risks
  14. 14. How
  15. 15. How• First, read blogs!
  16. 16. How• First, read blogs!• Pick your passion
  17. 17. How• First, read blogs!• Pick your passion• Set your goals based on your strategy• Choose concept, name• Select platform and host
  18. 18. Choosing a platform
  19. 19. Pick a host
  20. 20. How• First, read blogs!• Pick your passion• Set your goals based on your strategy• Choose concept, name• Select platform and host• Create editorial calendar
  21. 21. Best practices
  22. 22. Best practices• Blog consistently, with your goals in mind
  23. 23. Best practices• Blog consistently, with your goals in mind• Write for humans, but think of SEO
  24. 24. Best practices• Blog consistently, with your goals in mind• Write for humans, but think of SEO• Use photos, graphics, multimedia
  25. 25. Best practices• Blog consistently, with your goals in mind• Write for humans, but think of SEO• Use photos, graphics, multimedia• Keep it short; use lists and subheads
  26. 26. Best practices• Blog consistently, with your goals in mind• Write for humans, but think of SEO• Use photos, graphics, multimedia• Keep it short; use lists and subheads• Make it easy to share and subscribe
  27. 27. Use photos
  28. 28. Embed audio
  29. 29. Embed video
  30. 30. Easy to share
  31. 31. Simple to subscribe
  32. 32. What to blog about?
  33. 33. Some ideas
  34. 34. Some ideas• Share things you’ve learned
  35. 35. Some ideas• Share things you’ve learned• Tell your organization’s or client’s success story
  36. 36. Some ideas• Share things you’ve learned• Tell your organization’s or client’s success story• Link to others’ content
  37. 37. Some ideas• Share things you’ve learned• Tell your organization’s or client’s success story• Link to others’ content• Promote events you’re involved in
  38. 38. Some ideas• Share things you’ve learned• Tell your organization’s or client’s success story• Link to others’ content• Promote events you’re involved in• Interview an expert
  39. 39. Some ideas• Share things you’ve learned• Tell your organization’s or client’s success story• Link to others’ content• Promote events you’re involved in• Interview an expert• Review a book, course, event
  40. 40. Tell stories!
  41. 41. How to build your audience
  42. 42. Create great content!
  43. 43. Comment onothers’ blogs
  44. 44. Leverage social networks
  45. 45. SEO-friendly headlines
  46. 46. More blog promotion tips
  47. 47. More blog promotion tips• Back link to others’ blogs
  48. 48. More blog promotion tips• Back link to others’ blogs• Link to blog in your email signature
  49. 49. More blog promotion tips• Back link to others’ blogs• Link to blog in your email signature• Offline promotion (news release?)
  50. 50. More blog promotion tips• Back link to others’ blogs• Link to blog in your email signature• Offline promotion (news release?)• Guest blogging
  51. 51. More blog promotion tips• Back link to others’ blogs• Link to blog in your email signature• Offline promotion (news release?)• Guest blogging• Syndication
  52. 52. Guest blogging
  53. 53. Get syndicated
  54. 54. Don’t forget micro- blogging
  55. 55. “But I’m not a writer!”
  56. 56. “But I’m not a writer!”• Use audio
  57. 57. “But I’m not a writer!”• Use audio• Post videos
  58. 58. “But I’m not a writer!”• Use audio• Post videos• Share photos
  59. 59. “But I’m not a writer!”• Use audio• Post videos• Share photos• Curate content from others
  60. 60. Easiest way to start?
  61. 61. Keep in touch Donna Papacosta donna@trafcom.com 905.844.7645 trafcom.com trafcomnews.com @donnapapacosta

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