Content curation is now a required skill for business communicators. Presentation at the International Association of Business Communicators (IABC) world conference in Chicago, June 2012 by Donna Papacosta.
“It’s not informationoverload. It’s filterfailure.” – Clay ShirkyCONTENT CURATION
Why should YOU care aboutcuration?• Helps you keep up with rapid flow of information• Positions you as a learner and thought leader• Helps differentiate your organization• Can boost content marketing efforts
Curation can helpyou do your jobCONTENT CURATION
Individuals as curators• Get known as a thought leader• Expand your reach by adding curated content to your original content• Be a trusted guide within your organization and with clients
Brands as curators• Keeps brand top of mind, especially in long B2B buying cycle• Positions organization as trusted guide
Curation steps1. Find content• Automate content discovery• Use Google email/RSS alerts• Save Twitter, G+ searches• Follow industry thought leaders on various platforms
Defining your curationstrategy• How are you trying to position yourself or your organization?• What role does content play in your overall marketing or communications strategy?• How can you keep your efforts going?• How will you measure success?
Remember tobe discerning!BEST PRACTICES FOR CONTENT CURATION
Curating for your intranet• Company news• News about competitors• What’s happening in the industry• Other factors that affect the market
Ideas for curated content• Industry news• Expert tips and advice/how-to• Presentations• Case studies• Reviews of events or books• Photos• Infographics• Videos, podcasts