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Social Networking Tools/Tips/Resources


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Internal presentation for Delphic Sage employees on ways to participate in Social Networking online and resources for Social Media. Helpful for anyone looking to get involved in social media as a great resource tool.

Published in: Business, Technology

Social Networking Tools/Tips/Resources

  1. 1. Tools / Tips/ Resources Social Networking
  2. 2. Agenda <ul><li>Social Networking Definition </li></ul><ul><li>Statistics </li></ul><ul><li>Measurement </li></ul><ul><li>Examples </li></ul><ul><li>Competitors </li></ul><ul><li>Approach – What can I do? </li></ul><ul><li>Resources </li></ul>
  3. 3. Definition <ul><li>Social networking </li></ul><ul><ul><li>This is where people develop networks of friends and associates. It forges and creates links between different people. A social network can form a key element of collaborating and networking… </li></ul></ul>
  4. 4. Social Media is…
  5. 5. Social Networking Tools <ul><li>Face to Face Networking Events </li></ul><ul><li>Social Networking Sites </li></ul><ul><ul><li>Facebook / LinkedIn </li></ul></ul><ul><li>Blogging / Nanoblogging </li></ul><ul><ul><li>Twitter / log / </li></ul></ul><ul><li>Social Bookmarking </li></ul><ul><ul><li>Del.ic.ious / Digg / StumbleUpon </li></ul></ul><ul><li>Aggregators </li></ul><ul><ul><li>Twilert / HootSuite / Tarpipe / Posterous </li></ul></ul><ul><li>Brand/Industry specific blogs </li></ul><ul><ul><li>Techcrunch / Moluv </li></ul></ul><ul><li>Google Alerts / RSS feed </li></ul><ul><li>Video </li></ul><ul><ul><li>YouTube / Vimeo </li></ul></ul>
  6. 6. The Social Evolution <ul><li>Traditional Marketing </li></ul><ul><li>Print Advertising / Banner Ads </li></ul><ul><li>News/Press releases </li></ul><ul><li>OpED, letters to editors </li></ul><ul><li>PPC </li></ul><ul><li>Branding and Word of Mouth </li></ul><ul><li>Conferences/Panels </li></ul>SOCIAL MEDIA Contextual Twitter, Digg, RSS feeds, Alerts Blogs SEO User Generated Content Webcasts, Podcasts, Wikis, Groups
  7. 7. Statistics <ul><li>Facebook </li></ul><ul><ul><li>More than 200 million active users </li></ul></ul><ul><li>Digg </li></ul><ul><ul><li>236,000,000 - number of visitors attracted annually by 2008 </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>346,000,000 - number of people globally who read blogs </li></ul></ul><ul><li>Linkedin </li></ul><ul><ul><li>7.7 million users </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Growth rate = 752% </li></ul></ul>
  8. 8. Who does Social Media Matter to? <ul><li>73% of active online users have read a blog </li></ul><ul><li>45% have started their own blog </li></ul><ul><li>39% subscribe to an RSS feed </li></ul><ul><li>57% have joined a social network </li></ul><ul><li>55% have uploaded photos </li></ul><ul><li>83% have watched video clips </li></ul>Source: Universal McCann’s Comparative Study on Social Media Trends, April 2008 , .
  9. 9. Measuring Social Media ROI <ul><li>Qualitative </li></ul><ul><li>Satisfaction </li></ul><ul><ul><li>Surveys, blog mentions </li></ul></ul><ul><li>Loyalty </li></ul><ul><ul><li>Returning visitors </li></ul></ul><ul><ul><li>Buzz, followers, feedback </li></ul></ul><ul><li>Authority </li></ul><ul><ul><li>pagerank, natural traffic </li></ul></ul><ul><li>Interaction </li></ul><ul><ul><li>Suggestions, ideas </li></ul></ul><ul><li>Quantitative </li></ul><ul><li>New Subscribers </li></ul><ul><li>New customers/attendees </li></ul><ul><li>New Links </li></ul><ul><li>New User Generated Content </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Trackbacks </li></ul></ul>
  10. 10. How do you specifically measure Qualitative? Success Metrics Goal -Amount of blogs that link you -PageRank to relevant competition -Organic Traffic % -Traffic that converts to action -N PageRank by X Date -Nth position in Page Rank compared to competitor -Nth% of traffic is organic -N number of new links
  11. 11. Competitors <ul><li> – Social Media / Blog </li></ul><ul><li> - YouTube “How To’s” </li></ul><ul><li> - Social Media </li></ul><ul><li> - Social Media / Blog </li></ul><ul><li> - Social Media </li></ul>
  12. 12. <ul><li>Industry Leaders / Authority / Expert </li></ul><ul><li>Networking leads to Sales </li></ul><ul><li>Education – New Technologies </li></ul><ul><li>More exciting clients </li></ul><ul><li>Competitive Advantage </li></ul><ul><li>SEO (# of inbound links) </li></ul>Why should I participate?
  13. 13. Approach – What can I do? <ul><li>Blogs </li></ul><ul><ul><li>Comment on other people’s blog posts </li></ul></ul><ul><ul><li>Include your twitter username to all comments </li></ul></ul><ul><ul><li>Distribute your blog entry on facebook </li></ul></ul><ul><ul><li>Point back to relevant blog posts from others (Google search related topics and link back to existing posts on </li></ul></ul><ul><ul><li>Set up blog comment feeds </li></ul></ul><ul><li>Forums </li></ul><ul><ul><li>Contribute to community forums; MSDN Developers Community </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Utilize personal or DS Twitter acct (@delphicsage) </li></ul></ul><ul><ul><li>Hash tags for events </li></ul></ul><ul><ul><li>Set competitive or client search and have it delivered via RSS via Twilert or other feed </li></ul></ul><ul><li>Aggregators </li></ul><ul><ul><li>Hootsuite / Tarpipe / Posterous </li></ul></ul>
  14. 14. Approach <ul><li>Facebook / Linkedin </li></ul><ul><ul><li>Set up profile in Linkedin and Facebook; connect to groups </li></ul></ul><ul><ul><li>Participate in groups above - message boards/photos/etc. </li></ul></ul><ul><li>Bookmarking </li></ul><ul><ul><li>Re-bookmark blog posts (technorati, reddit, , stumbleupon, facebook, twitter (use AddThis) </li></ul></ul><ul><ul><li>Use the delphicsage tag in to share interesting bookmarks amongst ourselves </li></ul></ul><ul><li>Videos / Photos </li></ul><ul><ul><li>Post “How-to” videos on DS Blog and YouTube </li></ul></ul><ul><ul><li>Post brown bag's and other presentations to </li></ul></ul><ul><ul><li>Write an article for publication on another site, create a powerpoint for t or </li></ul></ul><ul><ul><li>Integrate flickr acct for photo sharing for blog posts </li></ul></ul><ul><li>Other </li></ul><ul><ul><li>Add some mix of blog, facebook, twittter, etc in email signature </li></ul></ul><ul><ul><li>Attend events (see local networking slide) </li></ul></ul><ul><li>YouTube / Flicker </li></ul><ul><ul><li>Post photos in Flickr/Youtube from DS activity </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Add some mix of blog, facebook, twittter, etc in email signature </li></ul></ul><ul><li>Bookmarking </li></ul><ul><ul><li>- re-bookmark others DS blog posts (especially from home;primary's are technorati, reddit, , stumbleupon, facebook, twitter (use AddThis) </li></ul></ul>
  15. 15. Local Networking <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  16. 16. Helpful Blogs <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  17. 17. More Tips <ul><li>Hints for writing: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Top sites: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Whitepapers: </li></ul><ul><ul><li> </li></ul></ul>