persuasionwhat is persuasionhow does persuasion workpersuasive speech assignmentspecial occasion speeches tomorrow!
what is persuasion?persuasion: the process of influencing attitudes, beliefs, values, and behavior.       persuasive speec...
how does persuasion work?ELM: elaboration likelihood model  people are persuaded through:    central processing    per...
how does persuasion work?central processing:       aristotle’s ethos and logos          logos: proof by reason           ...
how does persuasion work?central processing:           red herring       avoid faulty            hasty       reasoning (f...
how does persuasion work?central processing:       used when listeners are motivated and able to       think critically a...
how does persuasion work?peripheral processing:       aristotle’s pathos and ethos          pathos: proof by emotion     ...
how does persuasion work?peripheral processing:       best used when topic does not directly relate to       audience, bu...
the persuasive speech assignmentshould choose a claim of fact, value, or policymust be a topic of genuine controversy4 ...
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day 18

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day 18

  1. 1. persuasionwhat is persuasionhow does persuasion workpersuasive speech assignmentspecial occasion speeches tomorrow!
  2. 2. what is persuasion?persuasion: the process of influencing attitudes, beliefs, values, and behavior. persuasive speeches attempt to influence audience choices persuasive speeches limit alternatives persuasive speeches seek a response
  3. 3. how does persuasion work?ELM: elaboration likelihood model people are persuaded through: central processing peripheral processing
  4. 4. how does persuasion work?central processing: aristotle’s ethos and logos logos: proof by reason inductive reasoning specific instances to general condition deductive reasoning general condition to specific instance ethos: credibility
  5. 5. how does persuasion work?central processing: red herring avoid faulty hasty reasoning (fallacies) generalization begging the non sequitur question slippery slope bandwagoning appeal to either-or tradition ad hominem
  6. 6. how does persuasion work?central processing: used when listeners are motivated and able to think critically about a message when listeners (or family) are directly related to topic maslow’s hierarchy of needs
  7. 7. how does persuasion work?peripheral processing: aristotle’s pathos and ethos pathos: proof by emotion use vivid descriptions and emotionally charged words ethos: speaker credibility
  8. 8. how does persuasion work?peripheral processing: best used when topic does not directly relate to audience, but still one that audience should think about
  9. 9. the persuasive speech assignmentshould choose a claim of fact, value, or policymust be a topic of genuine controversy4 credible sources required (only 2 internet allowed)include at least 2 emotional or logical appeals4-6 minutes / extemporaneous / full sentence outline due on day of speech

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