8 Steps to a Winning Content
Strategy
Tracy Stonard
Social Media & Content
Marketer
@tracystonard
“Content marketing …
…is the various methods which we
deliver our message of value in the
digital world.”
- Ryan Hanley, C...
Access to products & services
Solve their pain
Become a trusted adviser
Why Develop a
Content Strategy?
What do you
want to
accomplish?
Research your audience’s needs
Create a Content Marketing
Mission Statement
“Create delicious meal
solutions that inspire amazing
food stories which spre...
Types of
Content To
Consider
“Never build your
content on rented
land”
- Joe Pulizzi, CMI
Optimise your
Content
Content
Promotion
Measure your efforts
• WHAT DO YOU WANT TO ACCOMPLISH?
• RESEARCH YOUR AUDIENCE NEEDS
• CREATE A MISSION STATEMENT
• PLAN & AGREE CONTENT TYPES...
Thank You!
For more tips and a free content calendar template, sign up
to our newsletter at:
magentaemedia.com
Tracy Stona...
8 steps to a winning content strategy
8 steps to a winning content strategy
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8 steps to a winning content strategy

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A presentation delivered to to the CMI on developing a winning content strategy

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8 steps to a winning content strategy

  1. 1. 8 Steps to a Winning Content Strategy Tracy Stonard Social Media & Content Marketer @tracystonard
  2. 2. “Content marketing … …is the various methods which we deliver our message of value in the digital world.” - Ryan Hanley, Content Warfare.
  3. 3. Access to products & services Solve their pain Become a trusted adviser Why Develop a Content Strategy?
  4. 4. What do you want to accomplish?
  5. 5. Research your audience’s needs
  6. 6. Create a Content Marketing Mission Statement “Create delicious meal solutions that inspire amazing food stories which spread to drive sales and create value for Kraft Foods”
  7. 7. Types of Content To Consider
  8. 8. “Never build your content on rented land” - Joe Pulizzi, CMI
  9. 9. Optimise your Content
  10. 10. Content Promotion
  11. 11. Measure your efforts
  12. 12. • WHAT DO YOU WANT TO ACCOMPLISH? • RESEARCH YOUR AUDIENCE NEEDS • CREATE A MISSION STATEMENT • PLAN & AGREE CONTENT TYPES • BUILD ON YOUR HOME BASE • OPTIMISE CONTENT • PROMOTION • MEASURE 8 STEPS TO A WINNING CONTENT STRATEGY
  13. 13. Thank You! For more tips and a free content calendar template, sign up to our newsletter at: magentaemedia.com Tracy Stonard Social Media & Content Marketer @tracystonard

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