Do you know what your prospects are doing online? They are searching for your products and services. More and more people make their buying decisions even before they step into the ‘bricks and mortar’ store.
So it’s critical that you have a good ‘digital’ presence so that your prospects can find you and your products easily and choose to buy through you and not your competitor.
But, nearly half of all Australian businesses don’t even have a website, and only 27% of small and medium businesses have joined in the conversations and created a community on social media. Don’t be the business that puts their head in the sand… it just leaves your butt exposed…. And gives your competition more access to your prospects.
But I’ve got a website? I hear you say….
Just HAVING a website, doesn’t make it easy for your business to be found online. Image building a brick and mortar business in the back of Oonoonba, you will need to put a lot of effort into marketing to get people to find you, but wouldn’t it be better to build your business where your prospects are already, say in a large shopping centre? Well that’s what social media is like, find the platforms where you target market hang out and be active in those places online. Townsville Social Media can help your business find the best platforms to engage with your prospects, create relationships and influence them to buy from you.
There are over 300 social media platforms, but here are the top 6 in Australia. Facebook, YouTube, LinkedIn, Twitter, Pinterest, Google+. Australian social media stats, and you notice that more than half of the population have a Facebook personal Profile. Chances are your prospects are at least on Facebook.
Not mentioned in the previous slide was Blogs… Blogs were in fact the first forms of social media, and are still a very important platform in a holistic social media strategy. Blogs are great for attracting your target audience, for building credibility and for SEO – search engine optimisation, which influences your ranking in search results.
Facebook is the most reknowned of the social media platforms, with more than half of the Australian population using it regularly. Doesn’t it stand to reason that you would want your business in front of those users? Setting up a business Page on Facebook and being active will go a long way to attracting your target audience where you can create relationships, share content, influence, and build a community of raving fans around your business.
YouTube is the next most visited social media platform. It’s the second most popular search engine behind… Google, which incidentally owns YouTube, which means that having a great YouTube channel for your business will boost your ranking on Google Search.
Linkedin is the most popular professional social media platform. Ideal for individuals wanting to build and management their online reputation. I like to explain LinkedIn as a cross between an online resume and a little black book of network contacts. A bonus to LinkedIn is that it ranks high with search engines especially for people’s individual names. Try googling your name and if you have a LinkedIn profile, chances are it will be the first on the list.
Twitter is micro blogging social media platform, similar to sms texting. Ideal to get information out quickly and keep up to date.
Pinterest is fairly new on the social media scene, and ideal if you have a visual product targeted at Females.
Google+ is Google’s social platform, and is building up to be an important part of the Google experience online. A social media platform that’s worthy of inclusion in your social media strategy, if only because it’s owned by Google
Online directories are also an important part of an online marketing strategy, and we have a free offer for everyone to list their business on Townsville Online Business Directory for FREE.
Here’s some tips on getting the most out of your social media marketing efforts.
Just to recap on the platforms we covered…
Townsville Social Media Marketing - Overview
• Helping businesses leverage digital platforms
• Social Media Marketing Strategies
• Digital marketing
• Content marketing
• Mobile marketing
What are your prospects
• 80% research online before purchasing
• 67% used smart phones to research products
• 62% access social media
• 70% trust online reviews by total strangers
* The Yellow Social Media Report conducted in 2012
Where are you online?
• Only 62% of SMEs have a website
• Only 27% of SMEs have a social media presence
• Attract your ideal
• Valuable and relevant
• Build credibility
• Make Google
Facebook business Page
• Your customers are there
• Build a community
• Share content
• Encourage sharing
• 2nd most popular search engine
• Build credibility
• Connect with prospects
• Makes Google
• Professional networking platform
• Reputation management
• Online Resume+++
• Great for B2B
• Similar to SMS texting but with more reach
• Great for getting info out to 1,000s quickly
• Keep informed
• Create a buzz
• Very visual
• Female audience
• High CTR
• Makes Google Happy
• Build “Authorship”
• Setup Google Places
• Townsville Online Business Directory
• Listing for FREE
• Get found online
Plan and Measure
• Have a strategy
• Be consistent
• Be relevant
• Be helpful
• Be authentic
• Be present, approachable, engaging
• Test and measure
• DON’T SPAM
• Planning and strategies
• SM Automation
• SM Campaigns
• Facebook Ad Campaigns
• Training and Coaching
• “Done for you” service
– Google Places,
– Email Autoresponder
• Google Us!
• Follow Us!
• Get free social media advice
• Enter our monthly competition
Facebook Page review and
6 week “Social Media Training Intensive”
• Learn how to maximise your efforts.
• Online once a week with a personal 1 on 1
• Register your interest – Tracy@TSMM1.com