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Website Goals & Issues for Start-Ups


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A basic introduction for start-ups and entrepreneurs about common website goals, issues, and solutions.

Published in: Business
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Website Goals & Issues for Start-Ups

  1. 1. Website Goals, Issues, & Solutions<br />A Basic Intro for Start-Ups & Entrepreneurs<br />
  2. 2. Common Goals for Websites <br />Build customer awareness & confidence<br />Increase lead generation <br />Turn visitors into prospects &/or customers<br />Turn customers into brand advocates/repeat customers<br />
  3. 3. Common Issues: Performance<br />Not getting the conversions you expect<br />Too many bounces<br />Little to no sign-ups, requests, orders, etc.<br />Getting requests not aligned with your business model<br />Not enough leads/qualified leads <br />
  4. 4. Common Issues: Internal<br />Too much focus on design (for design’s sake)<br />A piecemeal approach to website development:<br />Too many technicians/freelancers<br />No “master plan” to execute with respect to content<br />Forgetting about the needs of the customers<br />No access to or understanding of data<br />
  5. 5. Solutions<br />External, human review for fresh perspective<br />A centralized strategy for website revision <br />A customer segmentation approach to content<br />Exploring mini-sites as means to reach particular segments<br /> Clear-cut, prioritized areas for revision & a plan/timeline to execute<br />
  6. 6. Want to Learn More?<br />Read about how website problems develop<br />Read more about the Site Review Report™ solution<br />Read an article with key guidelines to consider when seeking to improve your existing website<br />Visit<br />Email<br />