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MarCom Strategy for OJRV

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This new nonprofit organization needed a strategy. This ppt was presented to the Leadership Team as a plan to follow.

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MarCom Strategy for OJRV

  1. 1. Integrated Multi-Channel Marketing & Communications Strategy
  2. 2. Marketing Toolbox Branding
  3. 3. Website Sets the Look and Message Jobreadyvets.org
  4. 4. Printed Materials • Promotion Materials • Letter Head, Document Templates, Powerpoint Templates • V.E.T.S. Training Materials • “All About OJRV” Book/Magazine ; Annual Report • Office Signage • E-mail Signatures, business cards
  5. 5. Marketing Toolbox External Communications: Social Media
  6. 6. Social Media/Internet Technologies • Facebook: www.Facebook.com/JobReadyVets • LinkedIn: www.LinkedIn.com/company/job-ready-veterans • Twitter: www.Twitter.com/JobReadyVets • YouTube: www.YouTube.com/user/JobReadyVets • Google+: JobReadyVeterans NOTE: We will begin with Facebook “Likes”, Tweets & LinkedIn Connections
  7. 7. Operation: Job Ready Veterans https://www.facebook.com/JobReadyVets
  8. 8. Step 1: To invite friends to like your Page, make sure you're using Facebook as yourself.
  9. 9. Step 2: Search for the page you want to Invite friends to and click on it.
  10. 10. Step 3: You found it : )
  11. 11. Step 4: Scroll down to the middle/right of the page and locate the area for Invitations.
  12. 12. Marketing Toolbox External Communications: Traditional Media
  13. 13. Traditional Media • How will we initiate communication with the Media • OJRV will create a Newsroom on the website to post News Releases. • Overtime, we will develop a Media Contract List to release information • Will we use TV? • Probably not, unless we are invited to Inside Indiana Business or local news. • Will we use Radio? • Yes. Local radio stations often pick up news stories from Press/News releases. • Will we use Newspaper? • Yes. OJRV has been offered a weekly “donut” spot in the Indy Star. • Will we partner with partner PR teams? • Yes, we will leverage corporate media and PR teams’ expertise and resources to get the word out about OJRV.
  14. 14. Traditional Media Media Policy and Protocol under development for OJRV staff and Board
  15. 15. Marketing Toolbox External Communications: Events
  16. 16. Events • OJRV Sponsored Event • Opportunities to Raise Money and Awareness • One Event Held Each Qtr. • Press Conferences • Indy 11 sponsored events (& other major sponsors) • Friends For Lunch Employer Seminars • Job/Career Fairs • Third Party Fundraisers • Employer Affinity Groups
  17. 17. Internal Communications: Staff Communication
  18. 18. Communication Tools for Staff: Some Rules • Share drive • Email/Cell Phones • Staff Calendars • Staff Meetings • Program Calendar of Events • Reports
  19. 19. Questions?

This new nonprofit organization needed a strategy. This ppt was presented to the Leadership Team as a plan to follow.

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