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Presenters: Darryl Palmer and Tracy Bryant – University of Florida Institute of Food and Agricultural Sciences, IFAS Communications
It’s no secret that graphic artists and editors can take very different approaches to the same project. Add your client’s own vision into the mix and you have a prescription for chaos—or a synergy of talents that yields a creative breakthrough. This session will focus on the challenges and inspirations that result when word nerds and design geeks collaborate. We’ll discuss designing for different formats, using words and images to clarify and amplify your message, communicating with clients, writing with design in mind, and other strategies that can lead to effective, award-winning educational resources and promotional materials.