Business Case - Hydro-Quebec [EN]

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Business Case - Hydro-Quebec [EN]

  1. 1. Business <br />Case<br />Advertiser<br />Hydro-Québec<br />Client<br />MKO<br />Mission<br />B2B eventwebsite<br />Account Direction<br />Olivier Tarbès<br />Julien Clari<br />Creative Direction<br />Stéphane Demets<br />Project Direction<br />Jean-Pierre Provost<br />Charlotte Langlois<br />Art Direction<br />Nicolas Troutot<br />Technical Direction<br />Stéphane Vasseur<br />Adrien Duvignau<br />Jan Jachacz<br />Marc-André Lavoie<br />Augmented Reality<br />Boffswana<br />TRACTRMAKES HYDROELECTRICITY YOUR (AUGMENTED) REALITY!<br />tractr<br />
  2. 2. Situation<br />Approach<br />Solution<br />Objective: Topromote Hydro-Québec’s Know-how.<br />Primer Host of World Energy Congress, in Montréal<br />Who & when: towards the participants, during this event.<br />SITUATION<br />Hydro-Québec wishes to appear as a major leader in its field and to leave a deep impression on.<br />Experiential stand: <br />The power of water by MKO.<br />B2B website: To carry on with the experience.<br />
  3. 3. Situation<br />Approach<br />Solution<br />Having a particular interest for energy matters and an interest regarding beauty, health and intelligence <br />Men (95%) aged between 35 and 60 years old<br />Comming from anywhere in the world<br />Beneficiating from a high to superior general knowledge<br />CEOs , members of governments, decision-makers with a link with the energy industry.<br />TARGET AUDIENCE<br />The target audience is exclusively constituted of congress participants.<br />Having medium-high to superior revenues<br />CONGRESS PARTICIPANTS PROFILING<br />
  4. 4. Situation<br />Approach<br />Solution<br />MARKETING COMMUNICATIONS OBJECTIVES<br /><ul><li>To generate a positive attitude towards the brand and the distinct know-how of Hydro-Québec, from participant, during the event.
  5. 5. To unite the participants around the know-how and the philosophy of Hydro-Québec, during the event.
  6. 6. To commit the participants to enroll themselves in the actions and philosophy of Hydro-Québec, during the event.</li></ul>MISSION<br /><ul><li>To ensure the continued existence of and to amplify the Hydro-Québec messages spreading, thanks to the creation of a dedicated interactive website, allowing a speech appropriation, from the target audience.</li></ul>To prolong the stand’s universe in a virtual world via a dedicated interactive website<br />hydroquebec.com/wec<br />
  7. 7. Situation<br />Approach<br />Solution<br />Technology of augmentedreality allowing to see him/herself and tointeract in 3D.<br />Immersion of the individual via the prolongation of the experience made in the stand.<br />Website using the flash technology in order to reproduce the living effect of the stand.<br />INTERACTIVE EXPERIENCES<br />Use of technologies of augmented reality allowing the participants to getinformed in a playful manner. Theses transpositions will allow to extend the reality of the promulgated values in the stand.<br />hydroquebec.com/wec<br />
  8. 8. Situation<br />Approach<br />Solution<br />A DYNAMIC HOME <br />DESIGN<br />Conception use of illustrations as a recall of the interactive fresco located in the Hydro-Québec’s stand, dealing with the theme: the power of water.<br />BROWSING<br />Immersive home-menu for optimal browsing. <br />hydroquebec.com/wec<br />
  9. 9. Situation<br />Approach<br />Solution<br />A TECHNOLOGICAL PATHWAY<br />DESIGN<br />Continuity in an illustrative and evocative universe building up itself step-by-step in order to favor web user’s immersion. <br />TECHNOLOGY<br />Creation of a 3D environment (flash). Evolution of the elements on different flats. <br />BROWSING<br />Access to the content by clicking on the animated illustrations.<br />Browsing timeline constituted from chapters, which make the scene. <br />hydroquebec.com/wec<br />
  10. 10. Situation<br />Approach<br />Solution<br />KNOW-HOW FOCUS<br />DESIGN<br />Uncluttered and non- disruptive creative route, in order to highlight the content and the brand equity.<br />BROWSING<br />By clicking on the on one animated illustrations the web user sink immediately into the scene to access the content. By closing the content window, the web user sink again into the scene..<br />hydroquebec.com/wec<br />
  11. 11. Situation<br />Approach<br />Solution<br />TO TAKE OVER THE MESSAGE IN AUGMENTED REALITY<br />DESIGN<br />Prolongation of the illustrative univers allowing to discover the energy route of Hydro-Québec.<br />TECHNOLOGY<br />Complete immersion of the web user thanks to the augmented reality in order to take over the power of water. <br />hydroquebec.com/wec<br />
  12. 12. Business <br />Case<br />Advertiser<br />Hydro-Québec<br />Client<br />MKO<br />Mission<br />B2B eventwebsite<br />Account Direction<br />Olivier Tarbès<br />Julien Clari<br />Creative Direction<br />Stéphane Demets<br />Project Direction<br />Jean-Pierre Provost<br />Charlotte Langlois<br />Art Direction<br />Nicolas Troutot<br />Technical Direction<br />Stéphane Vasseur<br />Adrien Duvignau<br />Jan Jachacz<br />Marc-André Lavoie<br />Augmented Reality<br />Boffswana<br />TRACTR MAKES HYDROELECTRICITY <br />YOUR (AUGMENTED) REALITY!<br />hydroquebec.com/wec<br />tractr<br />

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