Theories for ProductionUsing media theory to inform our production work – 2 Lessons
MusicVideos as PostmodernTexts
First Came…Modernism- Art / social-political movement that aimed to reinvent culture thathad become outdated.- Roughly occ...
Modernist art challenged the realism and illusion of theromantic era.John Constable Pablo Picasso(Romanticism) (Modernism)
Modernism is self-reflexive, it draws attention to itself and thematerials is uses. - E.g. Jackson Pollock
Postmodernism 1970s onwards The breakdown of barriers between genres and style The breakdown of distinction between bin...
Jean Baudrillard’sTheory
Hyperreality‘a condition in which "reality" has beenreplaced by simulacra’
Simulacra...When a sign loses its relation to reality, it then begins to simulate a simulationSimulation: The process in ...
Understanding HyperrealityCelebrity culture: Celebrities who reach a point at which every aspect of their lives istaken c...
Intertextuality - one media text referring to another1970s / 1980s cop seriesSabotage music videoIntertextuality
- The Simpsons parodies both high and low culture to awide range of audiences.- Part of the idea of postmodernism is that ...
Pastiche - An artistic work in a style that imitates that of anotherwork, artist, or period. This is a self-conscious imit...
Bricolage - mixing up and using different genres and stylesShaun of the Dead:Zombie mixed withand romanticcomedy.Blade Run...
Homage - imitation from a respectful standpointPsycho - the 1960 original Psycho - the 1998 remakeHomage
Check List for a Post Modern MusicVideo Bricolage – Borrowing from other forms of media Pastiche – Copying of previous t...
Paparazzi(Lady Gaga)Directed by Jonas AkerlundAnalysis of Postmodern MusicVideo
Pastiche /Homage• Generic conventionsof a ‘golden age’Hollywood film ofwhich ‘Gaga’ is theleading lady
Sunset Boulevard (1950)Narrative and stylistic similarities and intertextual references
Intertextuality and the blurring of boundariesFembot, Metropolis (RIGHT)The breakdown of distinction betweenbinary divides...
Referencing Popular Culture
CASE STUDY: Lady Gaga Makes reference to the film‘Vertigo’ The use of icy, remoteblonde ‘femme fatale’character is also ...
Blurring of fiction and reality / representation and the real
PlenaryWhat are the conventions of a postmodern media text?What is the appeal to audiences?
Task Working in groups you will analyse a music video usingpostmodernism. Each group will be given a video to analyse. T...
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7. theories for production

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7. theories for production

  1. 1. Theories for ProductionUsing media theory to inform our production work – 2 Lessons
  2. 2. MusicVideos as PostmodernTexts
  3. 3. First Came…Modernism- Art / social-political movement that aimed to reinvent culture thathad become outdated.- Roughly occurred between 1890s - 1960s.- A rejection against realism.- Divisions of modernism include avant-garde and surrealism.- Films / novels / art were self-reflexive of society.
  4. 4. Modernist art challenged the realism and illusion of theromantic era.John Constable Pablo Picasso(Romanticism) (Modernism)
  5. 5. Modernism is self-reflexive, it draws attention to itself and thematerials is uses. - E.g. Jackson Pollock
  6. 6. Postmodernism 1970s onwards The breakdown of barriers between genres and style The breakdown of distinction between binary divides (E.g. human and machine) Mixing up time, space and narrative Emphasis of style over content Blurring of fiction and reality / representation and the real Becoming more use to a mediated version of reality, than reality itself (hyperreality).
  7. 7. Jean Baudrillard’sTheory
  8. 8. Hyperreality‘a condition in which "reality" has beenreplaced by simulacra’
  9. 9. Simulacra...When a sign loses its relation to reality, it then begins to simulate a simulationSimulation: The process in which a representation of something comes to replace thething which is actually being represented. The representation then becomes more important than ‘the real thing’Hyperreality: Division between "real" and simulation has collapsed, therefore an illusion of an object is no longer possible because the realobject is no longer there.
  10. 10. Understanding HyperrealityCelebrity culture: Celebrities who reach a point at which every aspect of their lives istaken care of by someone else are said to live in a hyperreal world. They lose the ability to interact with people on a normal level and arecocooned in Hyperreality. Normal people often try to copy this, for example one man who isobsessed with Britney Spears and every aspect of his life relates toher, he genuinely believes that he lives in the same world as her. This is a common case in which someone has become more engagedin the hyperreal world than the actual real world.
  11. 11. Intertextuality - one media text referring to another1970s / 1980s cop seriesSabotage music videoIntertextuality
  12. 12. - The Simpsons parodies both high and low culture to awide range of audiences.- Part of the idea of postmodernism is that there is nodivide between high art and mass culture.ParodyParody - mocking something in an original way
  13. 13. Pastiche - An artistic work in a style that imitates that of anotherwork, artist, or period. This is a self-conscious imitation.GentlemenPrefer BlondesMarilyn MonroeMaterial GirlMadonnaAshanti FoolishmusicvideoGoodfellasPastiche
  14. 14. Bricolage - mixing up and using different genres and stylesShaun of the Dead:Zombie mixed withand romanticcomedy.Blade Runner:Sci-Fi and filmnoirDJ Shadow’s Entroducing:The first album to be completelymade up of sampled music.Bricolage
  15. 15. Homage - imitation from a respectful standpointPsycho - the 1960 original Psycho - the 1998 remakeHomage
  16. 16. Check List for a Post Modern MusicVideo Bricolage – Borrowing from other forms of media Pastiche – Copying of previous texts Intertextuality – Making reference to another text Breaking down the forth wall – Directly addressing the audience throughthe camera Parody – Mocking something in an original way Hyper consciousness – where the audience are very aware what we arewatching is not real Hyper Reality – Where reality is replaced by a simulation Homage – respectful imitation Narcissism – fascination with oneself, vanity
  17. 17. Paparazzi(Lady Gaga)Directed by Jonas AkerlundAnalysis of Postmodern MusicVideo
  18. 18. Pastiche /Homage• Generic conventionsof a ‘golden age’Hollywood film ofwhich ‘Gaga’ is theleading lady
  19. 19. Sunset Boulevard (1950)Narrative and stylistic similarities and intertextual references
  20. 20. Intertextuality and the blurring of boundariesFembot, Metropolis (RIGHT)The breakdown of distinction betweenbinary divides.Lady Gaga as an humanoid
  21. 21. Referencing Popular Culture
  22. 22. CASE STUDY: Lady Gaga Makes reference to the film‘Vertigo’ The use of icy, remoteblonde ‘femme fatale’character is also a hallmarkof a Hitchcock film.Hitchcock Homage
  23. 23. Blurring of fiction and reality / representation and the real
  24. 24. PlenaryWhat are the conventions of a postmodern media text?What is the appeal to audiences?
  25. 25. Task Working in groups you will analyse a music video usingpostmodernism. Each group will be given a video to analyse. They will have toprepare a presentation that they will give to the class. All members of the group should upload the presentation totheir own blogs. Videos: Lady GaGa – Telephone Eminem - Without me Katy Perry – Hot N Cold

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