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Nokia Music Card - Product Concept

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On April 2013, Nokia organized AppCampus for Vietnamese developers; as an Premium Development Partner, Felix joined the contest. I proposed an innovative music distribution platform taking advantage of the NFC technology allowing consumers to PAY, OWN, and PLAY music in the most convenient and natural way.

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Nokia Music Card - Product Concept

  1. 1. It is a innovative music distribution platform taking advantage of the NFC technology; allowing consumers to PAY, OWN, and PLAY music in the most convenient and natural way.
  2. 2. Just tap the music card to the phone to listen to the album. It is quick and easy.
  3. 3. No complicated digital payment methods. Most convenient way: CASH. Best shopping experience: LOCAL SHOPS.
  4. 4. We work with music labels to provide copyrighted music. Song writers, singers are compensated for their creative work.
  5. 5. Capture the nostalgia and warm feeling of physical goods. Think of hand-written LETTERS vs. EMAILS.
  6. 6. why this product? Innovative Differentiated/Unique Key features/APIs Design Popularity/Commercial value
  7. 7. innovative The platform distributes music digitally; yet let consumers to use familiar payment method and have the usual shopping experience. It is the easiest way to PAY, OWN, and PLAY music.
  8. 8. differentiated/unique This is the first kind ever. No other platforms offering the same experience.
  9. 9. key features/apis Near-field communications (NFC).
  10. 10. design Elegance because of the simplicity. PUT PEOPLE FIRST! Natural gestures+ Voice Feedback
  11. 11. commercial value The service is not just an app, it is a complete distribution platform: content, infrastructure, payment, retails, consumers.
  12. 12. Phung Tien Cong Vice General Director MV Corp Phan Anh Tuan Vice General Director VTC Online Nguyen Thi Kim Nga Vice Director ThangLong Audio Visual Vu Ha Anh Singers Tran Viet Anh Guitarist/Song writers Linh Sunny Miss Lambretta

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