On facebook page, every other picture, he has a red bull in his hand. Wife.
Rebrand Weaknesses: Above average prices – okay. Keep that status. Lack of innovation – Many competitors in this industry who have their own unique selling propositions. Need to stay on top of their game.
Rebrand Threats: Health concerns and consumer awareness - People may start to drink other alternatives as it is associated with healthier lifestyles. Do have sugar free and the red bull cola, but maybe if they could figure out a new taste for a sports drink (since they sponsor a bunch of sporting events), or something along those lines.
Team MemberKey Account ControllerTeam MemberManagement – - Needs to get organized.– planners, agendas, online – so everyone is on the same page. - New employee – ask how much wanting to work. How many hours they want to put into their job. If they are okay with overtime.
Red/Blue</li></li></ul><li>http://www.youtube.com/watch?v=TeFAEKDadCc&feature=player_embedded<br />Red Bull Spokesperson – Scott Speed<br />
Red Bull<br />Unhealthy<br />Too much sugar<br />Vitalizes body and mind.<br />Improves performance, especially during times of stress and strain.<br />Increases endurance.<br />Increases concentration and improves reaction speed.<br />Stimulates the metabolism.<br />Obtains vitamins and minerals.<br />Red Bull Energy Drink has 27g of sugar in a 8.4 oz can; however, Red Bull also makes sugar free.<br />Misconception<br />Actually<br />
Red Bull SWOT<br />Strengths<br />Pioneer of the energy drink category worldwide.<br />In 1984, Red Bull was the brand that created the energy drink.<br />Market Leadership – RB is the industry leader around the globe.<br />Marketing Efforts – Numerous promotions and well targeted campaigns/sponsorships help expand the brand and increase consumer brand awareness.<br />Strong, fresh, &fashionable brand identity.<br />Weaknesses<br />Above average prices.<br />Lack of innovation<br />Many competitors in this industry who have their own unique selling propositions.<br />
Red Bull SWOT<br />Opportunities<br />Different drinks for different people:<br />Red Bull Energy Drink<br />Red Bull Energy Drink Sugar Free<br />Red Bull Simply Cola<br />Red Bull Energy Shot<br />Intense advertising and promotion.<br />Consumer recognition through sponsorship of sports events.<br />Threats<br />Health concerns.<br />Tougher rules on high caffeine content from government.<br />Consumer awareness of health and well-being.<br />People may start to drink other alternatives as it is associated with healthier lifestyles.<br />
Stakeholders’ View<br />Fun atmosphere.<br />Enthusiastic, young team with strong marketing support from company.<br />Free red bull, fun job.<br />Need to be flexible. Management is not always organized.<br />No professional process set up within company yet.<br />Company always “wants your time.”<br />Pros<br />Cons<br />