SlideShare a Scribd company logo
1 of 7
T.Raja (alias) Palanivel Raja
6/10, JJ Nagar, Mogappair East, Chennai- 600037
Phone: +91 9994270633       E-Mail: tpraja@gmail.com URL: www.palanivelraja.com

Professional Summary:
Digital marketing professional with Seven years of progressive experience in marketing,
interactive strategy and digital commerce. Accomplished at team building, project
management, and collaborating effectively with stakeholders, vendors and clients.

Areas of expertise include:

    •   Digital Marketing                            •   Search Engine Optimization (SEO)
    •   Content Management                           •   Search Engine Marketing (SEM)
    •   Digital Commerce                             •   Pay per Click (Adwords,YSM, Ad
    •   Social Media Marketing                           Center)
    •   Email Marketing                              •   Web Analytics and Reporting
    •   Project Management                           •   Customer Relationship Management
                                                     •   Website Design and Development

Professional Experience:
Pals Solutions
Digital Marketing Manager                                                       2009 to
Present
Directed digital and customer experience initiatives across all Pals Solutions brands. Primary
areas of focus include enterprise platform management and consumer acquisition.

    •   Defined digital roadmap and strategy to grow revenue and maximize user experience.
    •   Performed A/B and multivariate testing to increase conversion rates – Google
        Adwords.
    •   Integrated website analytics, online chat and CRM platforms giving end-end-end
        visibility into consumer behavior.
    •   Utilized web analytics for conversion funnel and site performance.


Prodigy apex
SEO Manager                                                                     2007 to
2009
Generating project plans for new and existing clients, and demonstrating successful results to
keep clients satisfied. In my role as the manager of this department I am responsible for 12
account managers and 125 clients. More specifically, I am responsible for:

    •   Maintaining profitability across all clients and projects
    •   Drafting scopes of work, project plans, meeting agenda, and traffic and sales
        estimates for all new clients
    •   Manage own accounts, while assisting business development during sales cycle,
        initiating SEO campaigns with new clients, running quarterly performance meetings,
        developing departmental (and company) processes and best practices for SEO, and
        liaising between technical, copywriting, and marketing teams
    •   Interviewing, training, and mentoring new personnel.
Additionally, with respect to achieving results, I am responsible for:

    •   Helping to increase traffic and unique page view totals for the clients by 33% and up
        each
    •   Helping to increase number of average daily orders over 50% for e-commerce clients
    •   Improving major search engine rankings for lead generation, e-commerce, and media-
        based clients on hundreds of top conversion-based keywords, including “news,”
        “breaking news,” “packing supplies,” “magnifiers,” “talking calculators,” “data
        management,” “email marketing,” etc.
    •   Creating Internet marketing documents on topics such as building SEO-friendly
        navigation, improving shopping cart fall-out rates, submitting shopping cart feeds,
        promoting events via the Web, optimizing news feeds for Google News, and using
        targeted landing pages for PPC ads, etc.
    •   Developing Web 2.0/Social Media Optimization tactics to promote clients, including
        RSS feed promotion, posting to Digg, Fark, and YouTube, etc.


Uptrendhits (now) Best Rankers

SEO Analyst                                                                    2006 – 2007
    •
    •   Perform keyword research in coordination with client business objectives to optimize
        existing content and uncover new opportunities
    •   Provide SEO analysis and recommendations in coordination with elements and
        structure of websites and web pages
    •   Provide recommendations and execute strategies for content development in
        coordination with SEO goals – general and keyword specific
    •   Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
        for purposes of diagnostic reporting on client projects
    •   Help to create and support marketing content to socialize and use for social media
        purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from
        analysts and customers)
    •   Implement link building campaigns in coordination with client SEO goals
    •   Assist in development and execution of communication/content strategies via social
        communities in coordination with SEO goals
    •   Keep pace with SEO, search engine, social media and internet marketing industry
        trends and developments
    •   Research and administer social media tools in support of clients’ social media strategy
    •   Monitor and administer web analytics dashboards, reports and key reporting tools, and
        point out key areas of importance in accordance client goals
    •   Monitor and evaluate search results and search performance across the major search
        channels
    •   Communication to team and management on project development, timelines, and
        results
    •   Work closely with the other team members to meet client goals
KEY STRENGTHS / MAJOR CAPABILITIES

    •   Consulting, Benchmarking and Implementing various strategies for SEO (Search
        Engine Optimization)
    •   Planning and executing strategic marketing campaigns online (web-based or static
        beginnings) via web, internet, email, etc., and to measure metrics & analytics to
        influence positive ROI; impressive accountability.
    •   Ability to manage, delegate, & train teams in various aspects of Internet/Online
        Marketing, including webmaster, developer, designer, producer, writer, etc. using
        state-of-the-art techniques, methods & trends.
    •   Sophisticated understanding and enthusiastic researcher of technologies, such as SEO,
        SEM, SMO, PPC, affiliates, Marketing concepts, strategies & methodologies,
        ecommerce, ROI, and much more.
    •   English communication in a variety of styles, to accomplish different goals. From code
        to content, design to development, management & training to marketing & analytics,
        I’ve the resources and experience to be a success.
    •   Goal, achievement and result oriented; Able to see the “big picture”, as well as having
        an eye for detail. Flexible & collaborative, but also able to delegate, & be self-
        managing.
    •   Innovation & Persistence; if I don’t have the solution, I will find it or learn it.




Recommendations from LinkedIn:
http://in.linkedin.com/in/seospecialistchennaipalanivel

Selva Mani
HEALTH WELLNESS CONSULTANT

" Mr.Palanivel Raja works well with colleagues and clients, excellent work with
trustworthy, consistent and reliable "

Vinoth Periasamy
Digital Marketing Professional.

 “PalaniVel Raja is my immediate boss in ProdigyApex Technologies. He is really a
very smart SEO Specialist, who doesn't show off. He shows all his intelligence in his
work. He is teaching me lots of things in SEO and I'm one of the lucky person to
work under him.

Surendran [Sunny]
Founder, Prodigyapex.com

" Palanivel Raja is a brilliant and detail oriented manager and his deliveries are
exclusive with total perfection to it's quality."
Sudheer Raghavan
Web UI Designer.

" Palani is our Team Lead in SEM. He is an expert with in and out knowledge about
SEO Techniques and strategies. "

Qualifications:

B. Tech – Information Technology (IT) , Christian College of engineering and Technology,
Oddanchatram, Anna University


Biographical information

Birth Date             5th May 1984
Gender                 Male
Nationality            Indian
Father’s name          T.Thirugnanasambanthem
Mother’s name          Rajeshwari
Marital Status          Married
Qualification           B.Tech – Information Technology
Languages known         English, Tamil, Malayalam




The following are the Few SEO Projects Done with its few
keywords Ranking Position
http://www.palanivelraja.com/

seo   specialist- 2nd Position in google.co.in
seo   expert- 1st Position in google.co.in
seo   consultant – 3rd Position in google.co.in
seo   expert India – 5th Position in Google.co.in
seo   expert chennai - 1st Position in Google.co.in
seo   specialist chennai - 1st Position in Google.co.in
seo   consultant chennai - 1st Position in Google.co.in

My Client Website Ranking

http://www.synch1.com

australian immigration -4th Postion in Google.com
australian visa agents - 6th Position in Google.com
australian immigration consultant – 2nd d Position in Google.com

http://www.the-village.in

Luxury Villas – 7th Position in Google.co.in
apartments in omr - 6th position in Google.co.in


http://www.prioritymedicalclinic.ie

drug rehab - 2nd Position in Google.ie
drug rehab centres -1st Position in Google.ie


www.safentrix.com

Email security solution – 3rd position in Google.com


http://www.symbiountech.com


Mobiles solutions – 2nd position in Google.com


http://www.ensemble-tech.com

Embedded projects – 1st Position in google.co.in
Robotics Projects - 3rd Position in google.co.in
IEEE Projects- 3rd Position in google.co.in




http://www.creativewebsystems.com

Web Design in San Francisco – 2nd Position in Google.com



http://newandusedcateringequipment.com.au

Catering equipment – 3rd position in Google.com.au
Used catering equipment - 1st postion in Google.com.au
Cooking equipment - 3rd Positon in google.com.au



http://www.imarque.co.in


data entry company India - 5th Position Google.co.in
bpo company chennai - 1st position in Google.co.in

http://pasinfotech.com

sap training london - 5th position in Google.co.uk
sap certification london - 5th position in Google.co.uk
http://www.amitysoft.com

CMMI consulting - 1st Position in Google.co.in
software testing training - 4th Position in gogle.co.in

http://www.tutorsindia.com

Mba coursework help - 4th Position in Google.com
Mba dissertation help - 1st Position in Google.com

http://www.floristchennai.com

flowers to chennai - 3rd Psosition in Google.co.in
flower shop chennai - 3rd Psosition in Google.co.in

http://shriramits.com

Wordpress Development India - 1st Position

http://www.vedicfolks.com

Vasthu - 8th Position in Google.co.in
Homam - 8th Position in Google.co.in
hindu astrology - 8th Position in Google.co.in

http://www.stepupuae.com

Corporate training Dubai - 3rd Position in Google.com
Training company Dubai - 1st Position in Google.com
Trainers in Dubai - 1st Position in Google.com


http://www.ima-maritime.com

Maritime college - 3rd Position in Google.co.in
Maritime institutes - 5th Position in Google.co.in

http://aakash.org.in

aakash tablet - 4th Positions in Google.co.in
aakash - 9th position in Google.co.in
bsnl tab - 5th Position in Google.co.in
My Social Media Links

http://www.palanivelraja.com/contact.html

http://in.linkedin.com/in/seospecialistchennaipalanivel

https://twitter.com/palanivelraja

https://plus.google.com/100133868966224083977

http://pinterest.com/palanivelraja/

More Related Content

Recently uploaded

Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionDilum Bandara
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESmohitsingh558521
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 

Recently uploaded (20)

Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Palanivel Raja SEO PPC SMO Resume

  • 1. T.Raja (alias) Palanivel Raja 6/10, JJ Nagar, Mogappair East, Chennai- 600037 Phone: +91 9994270633 E-Mail: tpraja@gmail.com URL: www.palanivelraja.com Professional Summary: Digital marketing professional with Seven years of progressive experience in marketing, interactive strategy and digital commerce. Accomplished at team building, project management, and collaborating effectively with stakeholders, vendors and clients. Areas of expertise include: • Digital Marketing • Search Engine Optimization (SEO) • Content Management • Search Engine Marketing (SEM) • Digital Commerce • Pay per Click (Adwords,YSM, Ad • Social Media Marketing Center) • Email Marketing • Web Analytics and Reporting • Project Management • Customer Relationship Management • Website Design and Development Professional Experience: Pals Solutions Digital Marketing Manager 2009 to Present Directed digital and customer experience initiatives across all Pals Solutions brands. Primary areas of focus include enterprise platform management and consumer acquisition. • Defined digital roadmap and strategy to grow revenue and maximize user experience. • Performed A/B and multivariate testing to increase conversion rates – Google Adwords. • Integrated website analytics, online chat and CRM platforms giving end-end-end visibility into consumer behavior. • Utilized web analytics for conversion funnel and site performance. Prodigy apex SEO Manager 2007 to 2009 Generating project plans for new and existing clients, and demonstrating successful results to keep clients satisfied. In my role as the manager of this department I am responsible for 12 account managers and 125 clients. More specifically, I am responsible for: • Maintaining profitability across all clients and projects • Drafting scopes of work, project plans, meeting agenda, and traffic and sales estimates for all new clients • Manage own accounts, while assisting business development during sales cycle, initiating SEO campaigns with new clients, running quarterly performance meetings, developing departmental (and company) processes and best practices for SEO, and liaising between technical, copywriting, and marketing teams • Interviewing, training, and mentoring new personnel.
  • 2. Additionally, with respect to achieving results, I am responsible for: • Helping to increase traffic and unique page view totals for the clients by 33% and up each • Helping to increase number of average daily orders over 50% for e-commerce clients • Improving major search engine rankings for lead generation, e-commerce, and media- based clients on hundreds of top conversion-based keywords, including “news,” “breaking news,” “packing supplies,” “magnifiers,” “talking calculators,” “data management,” “email marketing,” etc. • Creating Internet marketing documents on topics such as building SEO-friendly navigation, improving shopping cart fall-out rates, submitting shopping cart feeds, promoting events via the Web, optimizing news feeds for Google News, and using targeted landing pages for PPC ads, etc. • Developing Web 2.0/Social Media Optimization tactics to promote clients, including RSS feed promotion, posting to Digg, Fark, and YouTube, etc. Uptrendhits (now) Best Rankers SEO Analyst 2006 – 2007 • • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) • Implement link building campaigns in coordination with client SEO goals • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments • Research and administer social media tools in support of clients’ social media strategy • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals • Monitor and evaluate search results and search performance across the major search channels • Communication to team and management on project development, timelines, and results • Work closely with the other team members to meet client goals
  • 3. KEY STRENGTHS / MAJOR CAPABILITIES • Consulting, Benchmarking and Implementing various strategies for SEO (Search Engine Optimization) • Planning and executing strategic marketing campaigns online (web-based or static beginnings) via web, internet, email, etc., and to measure metrics & analytics to influence positive ROI; impressive accountability. • Ability to manage, delegate, & train teams in various aspects of Internet/Online Marketing, including webmaster, developer, designer, producer, writer, etc. using state-of-the-art techniques, methods & trends. • Sophisticated understanding and enthusiastic researcher of technologies, such as SEO, SEM, SMO, PPC, affiliates, Marketing concepts, strategies & methodologies, ecommerce, ROI, and much more. • English communication in a variety of styles, to accomplish different goals. From code to content, design to development, management & training to marketing & analytics, I’ve the resources and experience to be a success. • Goal, achievement and result oriented; Able to see the “big picture”, as well as having an eye for detail. Flexible & collaborative, but also able to delegate, & be self- managing. • Innovation & Persistence; if I don’t have the solution, I will find it or learn it. Recommendations from LinkedIn: http://in.linkedin.com/in/seospecialistchennaipalanivel Selva Mani HEALTH WELLNESS CONSULTANT " Mr.Palanivel Raja works well with colleagues and clients, excellent work with trustworthy, consistent and reliable " Vinoth Periasamy Digital Marketing Professional. “PalaniVel Raja is my immediate boss in ProdigyApex Technologies. He is really a very smart SEO Specialist, who doesn't show off. He shows all his intelligence in his work. He is teaching me lots of things in SEO and I'm one of the lucky person to work under him. Surendran [Sunny] Founder, Prodigyapex.com " Palanivel Raja is a brilliant and detail oriented manager and his deliveries are exclusive with total perfection to it's quality."
  • 4. Sudheer Raghavan Web UI Designer. " Palani is our Team Lead in SEM. He is an expert with in and out knowledge about SEO Techniques and strategies. " Qualifications: B. Tech – Information Technology (IT) , Christian College of engineering and Technology, Oddanchatram, Anna University Biographical information Birth Date 5th May 1984 Gender Male Nationality Indian Father’s name T.Thirugnanasambanthem Mother’s name Rajeshwari Marital Status Married Qualification B.Tech – Information Technology Languages known English, Tamil, Malayalam The following are the Few SEO Projects Done with its few keywords Ranking Position http://www.palanivelraja.com/ seo specialist- 2nd Position in google.co.in seo expert- 1st Position in google.co.in seo consultant – 3rd Position in google.co.in seo expert India – 5th Position in Google.co.in seo expert chennai - 1st Position in Google.co.in seo specialist chennai - 1st Position in Google.co.in seo consultant chennai - 1st Position in Google.co.in My Client Website Ranking http://www.synch1.com australian immigration -4th Postion in Google.com australian visa agents - 6th Position in Google.com australian immigration consultant – 2nd d Position in Google.com http://www.the-village.in Luxury Villas – 7th Position in Google.co.in
  • 5. apartments in omr - 6th position in Google.co.in http://www.prioritymedicalclinic.ie drug rehab - 2nd Position in Google.ie drug rehab centres -1st Position in Google.ie www.safentrix.com Email security solution – 3rd position in Google.com http://www.symbiountech.com Mobiles solutions – 2nd position in Google.com http://www.ensemble-tech.com Embedded projects – 1st Position in google.co.in Robotics Projects - 3rd Position in google.co.in IEEE Projects- 3rd Position in google.co.in http://www.creativewebsystems.com Web Design in San Francisco – 2nd Position in Google.com http://newandusedcateringequipment.com.au Catering equipment – 3rd position in Google.com.au Used catering equipment - 1st postion in Google.com.au Cooking equipment - 3rd Positon in google.com.au http://www.imarque.co.in data entry company India - 5th Position Google.co.in bpo company chennai - 1st position in Google.co.in http://pasinfotech.com sap training london - 5th position in Google.co.uk sap certification london - 5th position in Google.co.uk
  • 6. http://www.amitysoft.com CMMI consulting - 1st Position in Google.co.in software testing training - 4th Position in gogle.co.in http://www.tutorsindia.com Mba coursework help - 4th Position in Google.com Mba dissertation help - 1st Position in Google.com http://www.floristchennai.com flowers to chennai - 3rd Psosition in Google.co.in flower shop chennai - 3rd Psosition in Google.co.in http://shriramits.com Wordpress Development India - 1st Position http://www.vedicfolks.com Vasthu - 8th Position in Google.co.in Homam - 8th Position in Google.co.in hindu astrology - 8th Position in Google.co.in http://www.stepupuae.com Corporate training Dubai - 3rd Position in Google.com Training company Dubai - 1st Position in Google.com Trainers in Dubai - 1st Position in Google.com http://www.ima-maritime.com Maritime college - 3rd Position in Google.co.in Maritime institutes - 5th Position in Google.co.in http://aakash.org.in aakash tablet - 4th Positions in Google.co.in aakash - 9th position in Google.co.in bsnl tab - 5th Position in Google.co.in
  • 7. My Social Media Links http://www.palanivelraja.com/contact.html http://in.linkedin.com/in/seospecialistchennaipalanivel https://twitter.com/palanivelraja https://plus.google.com/100133868966224083977 http://pinterest.com/palanivelraja/