http://www.palanivelraja.com Palanivel Raja is a SEO Expert , SEO Consultant & SEO Specialist with proven record in Search Engine Optimization, SEO, and Search Engine Marketing, SEM. Leading SEO specialist from India provides affordable white-hat SEO & SEM consultancy services worldwide.
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Palanivel Raja SEO PPC SMO Resume
1. T.Raja (alias) Palanivel Raja
6/10, JJ Nagar, Mogappair East, Chennai- 600037
Phone: +91 9994270633 E-Mail: tpraja@gmail.com URL: www.palanivelraja.com
Professional Summary:
Digital marketing professional with Seven years of progressive experience in marketing,
interactive strategy and digital commerce. Accomplished at team building, project
management, and collaborating effectively with stakeholders, vendors and clients.
Areas of expertise include:
• Digital Marketing • Search Engine Optimization (SEO)
• Content Management • Search Engine Marketing (SEM)
• Digital Commerce • Pay per Click (Adwords,YSM, Ad
• Social Media Marketing Center)
• Email Marketing • Web Analytics and Reporting
• Project Management • Customer Relationship Management
• Website Design and Development
Professional Experience:
Pals Solutions
Digital Marketing Manager 2009 to
Present
Directed digital and customer experience initiatives across all Pals Solutions brands. Primary
areas of focus include enterprise platform management and consumer acquisition.
• Defined digital roadmap and strategy to grow revenue and maximize user experience.
• Performed A/B and multivariate testing to increase conversion rates – Google
Adwords.
• Integrated website analytics, online chat and CRM platforms giving end-end-end
visibility into consumer behavior.
• Utilized web analytics for conversion funnel and site performance.
Prodigy apex
SEO Manager 2007 to
2009
Generating project plans for new and existing clients, and demonstrating successful results to
keep clients satisfied. In my role as the manager of this department I am responsible for 12
account managers and 125 clients. More specifically, I am responsible for:
• Maintaining profitability across all clients and projects
• Drafting scopes of work, project plans, meeting agenda, and traffic and sales
estimates for all new clients
• Manage own accounts, while assisting business development during sales cycle,
initiating SEO campaigns with new clients, running quarterly performance meetings,
developing departmental (and company) processes and best practices for SEO, and
liaising between technical, copywriting, and marketing teams
• Interviewing, training, and mentoring new personnel.
2. Additionally, with respect to achieving results, I am responsible for:
• Helping to increase traffic and unique page view totals for the clients by 33% and up
each
• Helping to increase number of average daily orders over 50% for e-commerce clients
• Improving major search engine rankings for lead generation, e-commerce, and media-
based clients on hundreds of top conversion-based keywords, including “news,”
“breaking news,” “packing supplies,” “magnifiers,” “talking calculators,” “data
management,” “email marketing,” etc.
• Creating Internet marketing documents on topics such as building SEO-friendly
navigation, improving shopping cart fall-out rates, submitting shopping cart feeds,
promoting events via the Web, optimizing news feeds for Google News, and using
targeted landing pages for PPC ads, etc.
• Developing Web 2.0/Social Media Optimization tactics to promote clients, including
RSS feed promotion, posting to Digg, Fark, and YouTube, etc.
Uptrendhits (now) Best Rankers
SEO Analyst 2006 – 2007
•
• Perform keyword research in coordination with client business objectives to optimize
existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and
structure of websites and web pages
• Provide recommendations and execute strategies for content development in
coordination with SEO goals – general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media
purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from
analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social
communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry
trends and developments
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and administer web analytics dashboards, reports and key reporting tools, and
point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search
channels
• Communication to team and management on project development, timelines, and
results
• Work closely with the other team members to meet client goals
3. KEY STRENGTHS / MAJOR CAPABILITIES
• Consulting, Benchmarking and Implementing various strategies for SEO (Search
Engine Optimization)
• Planning and executing strategic marketing campaigns online (web-based or static
beginnings) via web, internet, email, etc., and to measure metrics & analytics to
influence positive ROI; impressive accountability.
• Ability to manage, delegate, & train teams in various aspects of Internet/Online
Marketing, including webmaster, developer, designer, producer, writer, etc. using
state-of-the-art techniques, methods & trends.
• Sophisticated understanding and enthusiastic researcher of technologies, such as SEO,
SEM, SMO, PPC, affiliates, Marketing concepts, strategies & methodologies,
ecommerce, ROI, and much more.
• English communication in a variety of styles, to accomplish different goals. From code
to content, design to development, management & training to marketing & analytics,
I’ve the resources and experience to be a success.
• Goal, achievement and result oriented; Able to see the “big picture”, as well as having
an eye for detail. Flexible & collaborative, but also able to delegate, & be self-
managing.
• Innovation & Persistence; if I don’t have the solution, I will find it or learn it.
Recommendations from LinkedIn:
http://in.linkedin.com/in/seospecialistchennaipalanivel
Selva Mani
HEALTH WELLNESS CONSULTANT
" Mr.Palanivel Raja works well with colleagues and clients, excellent work with
trustworthy, consistent and reliable "
Vinoth Periasamy
Digital Marketing Professional.
“PalaniVel Raja is my immediate boss in ProdigyApex Technologies. He is really a
very smart SEO Specialist, who doesn't show off. He shows all his intelligence in his
work. He is teaching me lots of things in SEO and I'm one of the lucky person to
work under him.
Surendran [Sunny]
Founder, Prodigyapex.com
" Palanivel Raja is a brilliant and detail oriented manager and his deliveries are
exclusive with total perfection to it's quality."
4. Sudheer Raghavan
Web UI Designer.
" Palani is our Team Lead in SEM. He is an expert with in and out knowledge about
SEO Techniques and strategies. "
Qualifications:
B. Tech – Information Technology (IT) , Christian College of engineering and Technology,
Oddanchatram, Anna University
Biographical information
Birth Date 5th May 1984
Gender Male
Nationality Indian
Father’s name T.Thirugnanasambanthem
Mother’s name Rajeshwari
Marital Status Married
Qualification B.Tech – Information Technology
Languages known English, Tamil, Malayalam
The following are the Few SEO Projects Done with its few
keywords Ranking Position
http://www.palanivelraja.com/
seo specialist- 2nd Position in google.co.in
seo expert- 1st Position in google.co.in
seo consultant – 3rd Position in google.co.in
seo expert India – 5th Position in Google.co.in
seo expert chennai - 1st Position in Google.co.in
seo specialist chennai - 1st Position in Google.co.in
seo consultant chennai - 1st Position in Google.co.in
My Client Website Ranking
http://www.synch1.com
australian immigration -4th Postion in Google.com
australian visa agents - 6th Position in Google.com
australian immigration consultant – 2nd d Position in Google.com
http://www.the-village.in
Luxury Villas – 7th Position in Google.co.in
5. apartments in omr - 6th position in Google.co.in
http://www.prioritymedicalclinic.ie
drug rehab - 2nd Position in Google.ie
drug rehab centres -1st Position in Google.ie
www.safentrix.com
Email security solution – 3rd position in Google.com
http://www.symbiountech.com
Mobiles solutions – 2nd position in Google.com
http://www.ensemble-tech.com
Embedded projects – 1st Position in google.co.in
Robotics Projects - 3rd Position in google.co.in
IEEE Projects- 3rd Position in google.co.in
http://www.creativewebsystems.com
Web Design in San Francisco – 2nd Position in Google.com
http://newandusedcateringequipment.com.au
Catering equipment – 3rd position in Google.com.au
Used catering equipment - 1st postion in Google.com.au
Cooking equipment - 3rd Positon in google.com.au
http://www.imarque.co.in
data entry company India - 5th Position Google.co.in
bpo company chennai - 1st position in Google.co.in
http://pasinfotech.com
sap training london - 5th position in Google.co.uk
sap certification london - 5th position in Google.co.uk
6. http://www.amitysoft.com
CMMI consulting - 1st Position in Google.co.in
software testing training - 4th Position in gogle.co.in
http://www.tutorsindia.com
Mba coursework help - 4th Position in Google.com
Mba dissertation help - 1st Position in Google.com
http://www.floristchennai.com
flowers to chennai - 3rd Psosition in Google.co.in
flower shop chennai - 3rd Psosition in Google.co.in
http://shriramits.com
Wordpress Development India - 1st Position
http://www.vedicfolks.com
Vasthu - 8th Position in Google.co.in
Homam - 8th Position in Google.co.in
hindu astrology - 8th Position in Google.co.in
http://www.stepupuae.com
Corporate training Dubai - 3rd Position in Google.com
Training company Dubai - 1st Position in Google.com
Trainers in Dubai - 1st Position in Google.com
http://www.ima-maritime.com
Maritime college - 3rd Position in Google.co.in
Maritime institutes - 5th Position in Google.co.in
http://aakash.org.in
aakash tablet - 4th Positions in Google.co.in
aakash - 9th position in Google.co.in
bsnl tab - 5th Position in Google.co.in
7. My Social Media Links
http://www.palanivelraja.com/contact.html
http://in.linkedin.com/in/seospecialistchennaipalanivel
https://twitter.com/palanivelraja
https://plus.google.com/100133868966224083977
http://pinterest.com/palanivelraja/