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Digital Recruitment How you can use online recruitment to develop your brand and find niche candidates   Rob Hayter Associ...
Why use social recruitment? <ul><li>Cheap & fast </li></ul><ul><li>Huge audience </li></ul>
<ul><li>Reach niche candidates </li></ul><ul><li>Find digitally-literate candidates </li></ul><ul><li>Boost your employer ...
Problems <ul><li>Takes time and effort </li></ul><ul><li>Can have huge response </li></ul><ul><li>Not suitable for all rol...
Use an integrated strategy <ul><li>Reach all types of candidates </li></ul><ul><li>Ensure brand voice is consistent </li><...
Use your existing channels <ul><li>Tweet! </li></ul><ul><li>Status updates </li></ul>
Use your existing channels <ul><li>Send messages </li></ul>
Use your existing channels <ul><li>Include “share” links </li></ul>
Use your existing channels <ul><li>Add pages </li></ul>
Manage applications <ul><li>Link back to career pages/site </li></ul><ul><li>Accept applications direct </li></ul>
Manage applications <ul><li>Targeted advertising </li></ul><ul><li>Vet candidates’ profiles </li></ul>
Manage applications <ul><li>Use social media as part of the process </li></ul>
Boost your employer brand <ul><li>Tell your audience why you’re the best </li></ul>
Boost your employer brand <ul><li>Give them examples </li></ul>
Boost your employer brand <ul><li>Use all available platforms </li></ul>
Boost your employer brand <ul><li>Generate PR through recruitment </li></ul><ul><li>Ask jobseekers for their opinion </li>...
Boost your employer brand
Marie Stopes International <ul><li>Questionnaire distributed through social media </li></ul><ul><li>Obtain feedback on per...
 
 
Finding niche candidates <ul><li>Find where they talk online </li></ul>
Finding niche candidates <ul><li>Develop relationships </li></ul><ul><li>Use your current employees </li></ul><ul><li>Crea...
Finding niche candidates <ul><li>Use other organisations </li></ul>
Finding niche candidates <ul><li>Search for candidates </li></ul>site:linkedin.com  xxx  (inurl:pub | inurl:in) -intitle:d...
Finding niche candidates
Finding niche candidates
Measure your success <ul><li>Ask your candidates </li></ul><ul><li>Use analytics </li></ul>
Measure your success <ul><li>Track your employer brand </li></ul>
Save the Children  Social Media recruitment Quinton Seemann
What do I utilise? <ul><li>Linked In </li></ul><ul><li>Personal account, self sustaining database </li></ul><ul><li>Corpor...
Issues <ul><li>Needs  resource  (cost) to manage & build </li></ul><ul><li>Not replacing online media </li></ul><ul><li>Co...
Benefits <ul><li>Long term self sustaining database </li></ul><ul><li>Keep in contact with candidates interested in your o...
Any Questions? <ul><li>Rob Hayter </li></ul><ul><li>Associate Director, TPP Senior Appointments </li></ul><ul><li>[email_a...
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Digital Recruitment in the Third Sector

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Presentation from TPP Not for Profit at the Third Sector Social Media conference 2011

Published in: Career, Technology
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Digital Recruitment in the Third Sector

  1. 1. Digital Recruitment How you can use online recruitment to develop your brand and find niche candidates Rob Hayter Associate Director, TPP Not for Profit
  2. 2. Why use social recruitment? <ul><li>Cheap & fast </li></ul><ul><li>Huge audience </li></ul>
  3. 3. <ul><li>Reach niche candidates </li></ul><ul><li>Find digitally-literate candidates </li></ul><ul><li>Boost your employer brand </li></ul><ul><li>Build pool of potential future candidates </li></ul>Why use social recruitment?
  4. 4. Problems <ul><li>Takes time and effort </li></ul><ul><li>Can have huge response </li></ul><ul><li>Not suitable for all roles </li></ul><ul><li>Keeping up-to-date </li></ul><ul><li>Requires internal cooperation </li></ul>
  5. 5. Use an integrated strategy <ul><li>Reach all types of candidates </li></ul><ul><li>Ensure brand voice is consistent </li></ul><ul><li>Overlapping media reinforces message </li></ul><ul><li>Ongoing conversation with candidates </li></ul>
  6. 6. Use your existing channels <ul><li>Tweet! </li></ul><ul><li>Status updates </li></ul>
  7. 7. Use your existing channels <ul><li>Send messages </li></ul>
  8. 8. Use your existing channels <ul><li>Include “share” links </li></ul>
  9. 9. Use your existing channels <ul><li>Add pages </li></ul>
  10. 10. Manage applications <ul><li>Link back to career pages/site </li></ul><ul><li>Accept applications direct </li></ul>
  11. 11. Manage applications <ul><li>Targeted advertising </li></ul><ul><li>Vet candidates’ profiles </li></ul>
  12. 12. Manage applications <ul><li>Use social media as part of the process </li></ul>
  13. 13. Boost your employer brand <ul><li>Tell your audience why you’re the best </li></ul>
  14. 14. Boost your employer brand <ul><li>Give them examples </li></ul>
  15. 15. Boost your employer brand <ul><li>Use all available platforms </li></ul>
  16. 16. Boost your employer brand <ul><li>Generate PR through recruitment </li></ul><ul><li>Ask jobseekers for their opinion </li></ul>
  17. 17. Boost your employer brand
  18. 18. Marie Stopes International <ul><li>Questionnaire distributed through social media </li></ul><ul><li>Obtain feedback on perceptions of MSI </li></ul><ul><li>Determine which MSI benefits are key </li></ul><ul><li>Build up pool of potential candidates </li></ul><ul><li>Educate potential candidates about MSI </li></ul><ul><li>Aim to convert to brand ambassadors and employees </li></ul>
  19. 21. Finding niche candidates <ul><li>Find where they talk online </li></ul>
  20. 22. Finding niche candidates <ul><li>Develop relationships </li></ul><ul><li>Use your current employees </li></ul><ul><li>Create a microsite </li></ul>
  21. 23. Finding niche candidates <ul><li>Use other organisations </li></ul>
  22. 24. Finding niche candidates <ul><li>Search for candidates </li></ul>site:linkedin.com xxx (inurl:pub | inurl:in) -intitle:directory Search LinkedIn website only Your search keyword(s) Search user directory only
  23. 25. Finding niche candidates
  24. 26. Finding niche candidates
  25. 27. Measure your success <ul><li>Ask your candidates </li></ul><ul><li>Use analytics </li></ul>
  26. 28. Measure your success <ul><li>Track your employer brand </li></ul>
  27. 29. Save the Children Social Media recruitment Quinton Seemann
  28. 30. What do I utilise? <ul><li>Linked In </li></ul><ul><li>Personal account, self sustaining database </li></ul><ul><li>Corporate account, restrictive (named account) </li></ul><ul><li>Use in conjunction with existing platform </li></ul><ul><li>Facebook / Twitter </li></ul><ul><li>Demographic different to candidates needed. Creative, younger </li></ul><ul><li>When? </li></ul><ul><li>Senior roles </li></ul>
  29. 31. Issues <ul><li>Needs resource (cost) to manage & build </li></ul><ul><li>Not replacing online media </li></ul><ul><li>Cost of corporate account </li></ul><ul><li>More and more restrictive </li></ul><ul><li>People only tend to reply by referral, not cold </li></ul>
  30. 32. Benefits <ul><li>Long term self sustaining database </li></ul><ul><li>Keep in contact with candidates interested in your organisation </li></ul><ul><li>Cost per recruit low </li></ul><ul><li>Recruitment cycle reduced </li></ul><ul><li>Recruit around 100 roles / year, mostly directly </li></ul><ul><li>Another tool in candidate attraction </li></ul>
  31. 33. Any Questions? <ul><li>Rob Hayter </li></ul><ul><li>Associate Director, TPP Senior Appointments </li></ul><ul><li>[email_address] </li></ul><ul><li>020 7198 6060 </li></ul><ul><li>linkedin.com/in/robhayter </li></ul><ul><li>www.tpp.co.uk </li></ul><ul><li>@tppnotforprofit </li></ul><ul><li>tppnotforprofit.blogspot.com </li></ul>

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