Agenda1. Digital Economy2. Mobile for Retail3. What’s Next
INFORMATION OVERLOAD
Mobile Retail
Why Mobile Retail?•    It’s always ON•    It’s always with you•    It’s Interactive•    It’s Location-Aware•    It’s Time-...
 In March, 16% of Canadian mobile users found a store location with  their phone, while 13% made shopping lists and 10% c...
What’sNext?
THE FUTURE OF CROSS  CHANNEL RETAIL
NFC – NEAR FIELD                  COMMUNICATIONS• In-Store Poster to  Mobile:                                             ...
Showrooming
Thank you
Mobile Commerce for TPMA
Mobile Commerce for TPMA
Mobile Commerce for TPMA
Mobile Commerce for TPMA
Mobile Commerce for TPMA
Mobile Commerce for TPMA
Mobile Commerce for TPMA
Mobile Commerce for TPMA
Mobile Commerce for TPMA
Mobile Commerce for TPMA
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Mobile Commerce for TPMA

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Presentation by Darrell Cook from Pareto on Mobile Commerce for the Toronto Product Management Assocation, March 27th, 2013.

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Mobile Commerce for TPMA

  1. 1. Agenda1. Digital Economy2. Mobile for Retail3. What’s Next
  2. 2. INFORMATION OVERLOAD
  3. 3. Mobile Retail
  4. 4. Why Mobile Retail?• It’s always ON• It’s always with you• It’s Interactive• It’s Location-Aware• It’s Time-Aware• It knows your friends• It’s completely connected• It’s an open platform/self- propagating• It’s evolving: stronger, faster, smarter every year
  5. 5.  In March, 16% of Canadian mobile users found a store location with their phone, while 13% made shopping lists and 10% compared product prices.
  6. 6. What’sNext?
  7. 7. THE FUTURE OF CROSS CHANNEL RETAIL
  8. 8. NFC – NEAR FIELD COMMUNICATIONS• In-Store Poster to Mobile: To view weekly specials simply:• Location-specific (geo- scan target) Sobeys text To 12345 tap• Turn-key solution: – insert chip-technology, and deliver the mobile flyer to consumers – a one-stop shop for all or go to bit.ly/HZrhD4 flyer retention needs. 16
  9. 9. Showrooming
  10. 10. Thank you

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