Product Video in the Consumer Journey

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If you're a CMO looking to communicate a solid methodology for approaching creating product video for your products and services, we recommend you steal these slides.

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Product Video in the Consumer Journey

  1. 1. Consumer Journey<br />Active Evaluation Phase<br />Initial Consideration Set<br />Moment of Purchase<br />Trigger<br />Loyalty Loop<br />This slide stolen with permission from TippingpointLabs.com<br />
  2. 2. Consumer Journey<br />How To / Tutorials<br />Active Evaluation Phase<br />Initial Consideration Set<br />Moment of Purchase<br />Trigger<br />Loyalty Loop<br />This slide stolen with permission from TippingpointLabs.com<br />
  3. 3. Consumer Journey<br />Digital Cinema<br />Active Evaluation Phase<br />Initial Consideration Set<br />Moment of Purchase<br />Trigger<br />Loyalty Loop<br />This slide stolen with permission from TippingpointLabs.com<br />
  4. 4. Consumer Journey<br />Gimmicky Videos<br />Active Evaluation Phase<br />Initial Consideration Set<br />Moment of Purchase<br />Trigger<br />Loyalty Loop<br />This slide stolen with permission from TippingpointLabs.com<br />
  5. 5. Consumer Journey<br />Ads<br />Active Evaluation Phase<br />Initial Consideration Set<br />Moment of Purchase<br />Trigger<br />Loyalty Loop<br />This slide stolen with permission from TippingpointLabs.com<br />
  6. 6. Video: Consumer Journey<br />Product Demos<br />Active Evaluation Phase<br />Initial Consideration Set<br />Moment of Purchase<br />Trigger<br />Loyalty Loop<br />This slide stolen with permission from TippingpointLabs.com<br />
  7. 7. Consumer Journey<br />Active Evaluation Phase<br />Product Demos<br />Initial Consideration Set<br />Moment of Purchase<br />Trigger<br />Loyalty Loop<br />This slide stolen with permission from TippingpointLabs.com<br />
  8. 8. Consumer Journey<br />Active Evaluation Phase<br />Initial Consideration Set<br />Moment of Purchase<br />Product Demos<br />Trigger<br />Loyalty Loop<br />This slide stolen with permission from TippingpointLabs.com<br />
  9. 9. Consumer Journey<br />Active Evaluation Phase<br />Initial Consideration Set<br />Moment of Purchase<br />Reviews & Testimonials<br />Trigger<br />Loyalty Loop<br />This slide stolen with permission from TippingpointLabs.com<br />
  10. 10. Consumer Journey<br />Active Evaluation Phase<br />How To / Tutorials<br />Initial Consideration Set<br />Moment of Purchase<br />Trigger<br />Loyalty Loop<br />This slide stolen with permission from TippingpointLabs.com<br />
  11. 11. Consumer Journey<br />Active Evaluation Phase<br />Initial Consideration Set<br />Moment of Purchase<br />Trigger<br />Loyalty Loop<br />This slide stolen with permission from TippingpointLabs.com<br />

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