Vancouver Island Real Estate Board


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These are the slides used for my presentation to the Vancouver Island Real Estate Board on February 24, 2010.

I am discussing best practices for realtors using social media during this session.

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  • When you sit down at the computer? All things being equal, people will do business with and refer business to those people they know, like and trust Social Media marketing works when you use it to build the following:
  • Credibility Not just what you say about yourself, but what your clients and customers are saying about you. Social network users are 3x more likely to trust peer opinions over advertising when making purchasing decisions (Jupiter Research) Visibility Be present in the places your customers are spending time online Increase the chances that they will find your website, as well (SEO) Incoming links Fresh content Use of keywords in content Identity Relationships
  • Vancouver Island Real Estate Board

    1. 1. Social Media and Realty They're Both About Making Connections Facebook Blogging Twitter LinkedIn Paul Holmes President,
    2. 2. What Do You Want To Accomplish Using Social Media?
    3. 3. How Social Networking Helps <ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>Identity </li></ul></ul><ul><ul><li>Reputation </li></ul></ul><ul><ul><li>Authority </li></ul></ul><ul><ul><li>Influence </li></ul></ul>
    4. 4. What Not To Expect... <ul><ul><li>Immediate ROI </li></ul></ul><ul><ul><li>Going “Viral” </li></ul></ul><ul><ul><li>Mutual Enthusiasm </li></ul></ul>
    5. 5. The Next “New” Thing? The Internet has always been a place where people connect!
    6. 6. Ways People Use Social Media <ul><ul><li>It’s a tool for interacting with the people that matter to your business. </li></ul></ul><ul><ul><ul><li>Brand Promotion </li></ul></ul></ul><ul><ul><ul><li>Customer Engagement </li></ul></ul></ul><ul><ul><ul><li>Customer Service </li></ul></ul></ul><ul><ul><ul><li>Public/Media Relations </li></ul></ul></ul><ul><ul><ul><li>Building and Retaining Talent </li></ul></ul></ul>
    7. 7. Strategize! Important Questions to Ask Yourself <ul><ul><li>Who are you building relationships with? </li></ul></ul><ul><ul><li>What do you want people to know about? </li></ul></ul><ul><ul><li>When will you participate online? </li></ul></ul><ul><ul><li>How much time and energy will this take? </li></ul></ul><ul><ul><li>How will you know when this pays off? </li></ul></ul>
    8. 8. Some Social Media Activities... <ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Social Networking sites </li></ul></ul><ul><ul><li>Bookmarking </li></ul></ul><ul><ul><li>Shared calendars and documents </li></ul></ul><ul><ul><li>Micro-blogging and </li></ul></ul><ul><ul><li>Live blogging </li></ul></ul><ul><ul><li>Photo sharing </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Podcasting </li></ul></ul><ul><ul><li>Video blogging </li></ul></ul><ul><ul><li>Audio </li></ul></ul><ul><ul><li>Teleseminars/Webinars </li></ul></ul>In it's broadest definition, Social Media encompasses any tools that allow people to interact online.
    9. 9. A Ton of Social Media Sites
    10. 10. Blogging: Own Your Social Media Blogging: Your Own Social Media <ul><ul><li>Should you blog? </li></ul></ul><ul><ul><li>Do you write anyway? </li></ul></ul><ul><ul><li>Advantages: </li></ul></ul><ul><ul><ul><li>Build expertise, connections </li></ul></ul></ul><ul><ul><ul><li>Export your blog onto other social media sites </li></ul></ul></ul><ul><ul><ul><li>Constant flow of fresh content </li></ul></ul></ul><ul><ul><ul><li>Comment on other blogs </li></ul></ul></ul><ul><ul><ul><li>Fuels article sites </li></ul></ul></ul><ul><ul><ul><li>Own and control “your” social media </li></ul></ul></ul>
    11. 11. Facebook – For Business? <ul><ul><li>Canada’s #1 Social Networking Site (nearly half of all Canadians have an account) </li></ul></ul><ul><ul><li>Facebook Fan Pages </li></ul></ul><ul><ul><ul><li>Status updates </li></ul></ul></ul><ul><ul><ul><li>User interaction </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><li>Facebook Ads </li></ul></ul><ul><ul><li>How many VIREB realtors have fan pages? </li></ul></ul>
    12. 12. Facebook Fan Page
    13. 13. LinkedIn: A “Business Mixer” on Steroids <ul><ul><li>Your work history </li></ul></ul><ul><ul><li>Your connections </li></ul></ul><ul><ul><li>THEIR connections </li></ul></ul><ul><ul><li>Groups/Associations </li></ul></ul><ul><ul><li>Company Profile </li></ul></ul><ul><ul><li>Applications </li></ul></ul><ul><ul><ul><li>Blog feed </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><ul><li>Company Buzz </li></ul></ul></ul>
    14. 14. LinkedIn Company Page
    15. 15. Twitter: Focused Social Media <ul><ul><li>140 characters is one long or two short sentences. </li></ul></ul><ul><ul><li>Add links – to your longer posts, to others. </li></ul></ul><ul><ul><li>Comment on other people's “Tweets”. </li></ul></ul><ul><ul><li>Pass on information! </li></ul></ul><ul><ul><li>Research and listen. </li></ul></ul><ul><ul><li>Connect with your target market! </li></ul></ul>
    16. 16. Visibility and Productivity Tools <ul><ul><li>So many applications, so little time </li></ul></ul><ul><ul><li>Cross-Post (HootSuite,, Posterous) </li></ul></ul><ul><ul><li>Social Discovery (Flowtown, etc.) </li></ul></ul><ul><ul><li>Focus on applications that </li></ul></ul><ul><ul><ul><li>make your work easier </li></ul></ul></ul><ul><ul><ul><li>save time </li></ul></ul></ul><ul><ul><ul><li>automate </li></ul></ul></ul><ul><ul><ul><li>magnify your efforts </li></ul></ul></ul>
    17. 17. Basic Social Media Etiquette <ul><ul><li>The Three R's: </li></ul></ul><ul><ul><ul><li>Reciprocate </li></ul></ul></ul><ul><ul><ul><li>Be Relevant </li></ul></ul></ul><ul><ul><ul><li>Be Respectful </li></ul></ul></ul><ul><ul><li>Add value! </li></ul></ul><ul><ul><ul><li>Share your knowledge </li></ul></ul></ul><ul><ul><ul><li>Share the knowledge of others </li></ul></ul></ul><ul><ul><li>LISTEN </li></ul></ul>
    18. 18. Why Use Social Media? “ Social media allows customers to express their opinions and publish them to the world, and we cannot afford not to participate in the conversation. I think in five years you won’t specifically talk about social media. It will just be an integral part of how you go to market, and how you get your marketing mix.” Eric Kintz VP/ Head of Product Strategy and Corporate Development, Logitech
    19. 19. Fun Stats! <ul><ul><li>By 2010 Gen Y will outnumber baby boomers; 96% of Gen Y'ers use Social Media. </li></ul></ul><ul><ul><li>Most 15-24 year old Canadians report that they use Facebook daily. </li></ul></ul><ul><ul><li>The fastest growing demographic on Facebook is 55-64. </li></ul></ul><ul><ul><li>If Facebook was a country, it would be the 4th largest. </li></ul></ul><ul><ul><li>1 in 8 couples married in the U.S. in 2008 met using social media. </li></ul></ul><ul><ul><li>The fastest growing demographic on Twitter is 15-24 (they're finally catching up with the 35-44 group). </li></ul></ul><ul><ul><li>Wiki is an Hawaiin term meaning “Quick” </li></ul></ul><ul><ul><li>The largest social network in the World is “QZone” (China). </li></ul></ul><ul><ul><li>80% of Twitter usage is on mobile devices. </li></ul></ul><ul><ul><li>After the Iranian election, the U.S. State Department asked Twitter to delay their scheduled maintenance, so Iranian protest organizers would not have any downtime. </li></ul></ul><ul><ul><li>Largest search engine is Google; YouTube is the 2nd largest. </li></ul></ul><ul><ul><li>Flickr started as a project at UVic! It is now the 2nd most popular photo sharing site online, after Facebook. </li></ul></ul><ul><ul><li>Amazon sold more eBooks on Christmas Day, 2010 than regular books. </li></ul></ul><ul><ul><li>78% of consumers trust peer recommendations; 14% trust ads. </li></ul></ul>Just a Fad?
    20. 20. Paul Holmes [email_address] Questions?