Social Media Fundamentals Facebook   -  YouTube   -  Twitter  -  LinkedIn
What Do You Want For Your Organization's Presence Online?
How Social Networking Helps  <ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>Iden...
Our   Story
The Next “New” Thing? The internet has always been a place where people connect!
Oh, those marketers… <ul><ul><li>World Wide Web – where the Internet met marketers </li></ul></ul><ul><ul><ul><li>Used to ...
Web 2.0 (or is it 3.0?) <ul><ul><li>Return of interactivity to all things Internet… </li></ul></ul><ul><ul><li>Huge connec...
Ways Companies Use Social Media <ul><ul><li>It’s a tool for interacting with the people that matter to your business.  </l...
 
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Using Social Media For Non-Profits

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August 27, 2009 Presentation

Published in: Technology, Business
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Using Social Media For Non-Profits

  1. 1. Social Media Fundamentals Facebook - YouTube - Twitter - LinkedIn
  2. 2. What Do You Want For Your Organization's Presence Online?
  3. 3. How Social Networking Helps <ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>Identity </li></ul></ul><ul><ul><li>Reputation </li></ul></ul><ul><ul><li>Authority </li></ul></ul><ul><ul><li>Influence </li></ul></ul>
  4. 4. Our Story
  5. 5. The Next “New” Thing? The internet has always been a place where people connect!
  6. 6. Oh, those marketers… <ul><ul><li>World Wide Web – where the Internet met marketers </li></ul></ul><ul><ul><ul><li>Used to more traditional, one-way mediums </li></ul></ul></ul><ul><ul><ul><li>Most commercial web-pages were “brochures in pixels” </li></ul></ul></ul><ul><ul><ul><li>Little understanding of collaborative nature of the Internet </li></ul></ul></ul><ul><ul><ul><li>Call to Action assumed just a two-way transaction between business and consumer </li></ul></ul></ul>
  7. 7. Web 2.0 (or is it 3.0?) <ul><ul><li>Return of interactivity to all things Internet… </li></ul></ul><ul><ul><li>Huge connectivity between sites and applications </li></ul></ul><ul><ul><li>User-generated content </li></ul></ul><ul><ul><li>Multi-directional conversations </li></ul></ul>
  8. 8. Ways Companies Use Social Media <ul><ul><li>It’s a tool for interacting with the people that matter to your business. </li></ul></ul><ul><ul><ul><li>Brand Promotion </li></ul></ul></ul><ul><ul><ul><li>Customer Engagement </li></ul></ul></ul><ul><ul><ul><li>Customer Service </li></ul></ul></ul><ul><ul><ul><li>Public/Media Relations </li></ul></ul></ul><ul><ul><ul><li>Building and Retaining Talent </li></ul></ul></ul>

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