Facebook - Presentation to Social Media Club


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The slides from a presentation on Facebook at Social Media Club in Victoria, British Columbia on June 23, 2010.

Main topics included:
- Profile
- Privacy
- Business/Community/Fan Pages
- Blog Integration
- Events

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  • Lots of corporate IT departments are asking themselves whether or not to block social media (aka Enterprise 2.0) applications like Facebook, Twitter, Skype, etc. What they often don’t realize is that they can safely enable these applications through the use of smart policies. That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! Palo Alto Networks has put together a great whitepaper to help you understand how this new firewall technology works. It’s called “To Block or Not. Is That the Question?” and you can find it here: http://bit.ly/d2NZRp. Let me know what you think…kelly@briefworld.com
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  • When you sit down at the computer? All things being equal, people will do business with and refer business to those people they know, like and trust Social Media marketing works when you use it to build the following:
  • Credibility Not just what you say about yourself, but what your clients and customers are saying about you. Social network users are 3x more likely to trust peer opinions over advertising when making purchasing decisions (Jupiter Research) Visibility Be present in the places your customers are spending time online Increase the chances that they will find your website, as well (SEO) Incoming links Fresh content Use of keywords in content Identity Relationships
  • Facebook - Presentation to Social Media Club

    1. 1. Social Media Club “Leveraging Facebook” @tpholmes
    2. 2. What I do... <ul><ul><ul><li>I run three companies... </li><ul><li>IdeaZone.ca (web and print design)
    3. 3. dotcanuck Web Services (web hosting)
    4. 4. eBrands Media Group (web publishing) </li></ul><li>I'm married, and we have a fabulous 4-year-old!
    5. 5. I'm a social media freak... </li><ul><li>I co-founded Social Media Club in Victoria
    6. 6. I blog daily (somewhere or other).
    7. 7. I speak at different events and offer workshops </li></ul><li>Organize WordCamp Victoria (@yyjWordCamp) and Co-Organizing Social Media Camp (@yyjSocialMedia) on October 3rd at Victoria Conference Center </li><ul><li>Facebook.com/SocialMediaCamp </li></ul></ul></ul></ul>
    8. 8. OMG! Paul Holmes mentioned me on his Facebook page!?!
    9. 9. Profile Tips <ul><ul><li>Nobody cares about your tabs! </li><ul><ul><li>Use the left column, where available
    10. 10. Links work in the “anything” box </li></ul></ul><li>Going viral... </li><ul><ul><li>Your status updates only gain “News” status if they are commented on.
    11. 11. Use “Events” to promote events.
    12. 12. “ Message” friends to engage them – ask! </li></ul></ul><li>Flickrsets App
    13. 13. LinkedIn App </li></ul></ul>
    14. 14. Privacy Settings <ul><ul><li>Determine your privacy objectives. </li><ul><ul><li>Are you public or private?
    15. 15. Family photos? Party photos? Videos? </li></ul></ul><li>Account, Privacy Settings </li><ul><ul><li>Who are the friends of your friends? </li></ul></ul><li>Applications ... limit, review, block
    16. 16. Create friend groups. </li><ul><ul><li>Restrict private/family photos to a specific group. </li></ul></ul><li>Unfriend </li></ul></ul>
    17. 17. What Does “Like” Mean? <ul><ul><li>Careful, it means a few different things!
    18. 18. Fan/Business/Community Pages </li><ul><ul><li>If you “Like” a fan page, you become a member, and can be contacted by the page owner. </li></ul></ul><li>Status Updates </li><ul><ul><li>You “Like” it, but you'll also be notified whenever any activity happens on it (Account Settings, Notifications) </li></ul></ul><li>The “Social Web” </li><ul><ul><li>Liking an article posts a status update on your profile. </li></ul></ul></ul></ul>
    19. 19. Fan Page = Business Page = “Like” <ul><ul><li>Group vs. Page...
    20. 20. “ Home”, “Ads and Pages”, “Pages”, “Create Page”
    21. 21. Beg, Plead and Con 25 Friends to Fan </li><ul><ul><li>Name the page - facebook.com/username </li></ul></ul><li>Promote externally </li><ul><ul><li>Twitter, LinkedIn, other Social Media
    22. 22. E-Mail Footer
    23. 23. Website and Blog </li></ul></ul><li>Enable all posts on the Wall
    24. 24. Status Updates work like personal ones
    25. 25. “ Edit Page”, “Send an update to Fans”
    26. 26. Use “Events” </li></ul></ul>
    27. 27. Promoting Your Blog on Facebook <ul><ul><li>Consider using Feedburner </li><ul><ul><li>WordPress plugin “RSS Footer”
    28. 28. Enable e-mail subscription in Feedburner </li></ul></ul><li>Use “Notes” application on “Pages” </li><ul><ul><li>“ Edit Page”, “Notes – Edit”, “Import a blog” </li></ul></ul><li>Use “NetworkedBlogs” application on Profile </li><ul><ul><li>Find and follow others in app </li></ul></ul></ul></ul>
    29. 29. Event Promotion... <ul><li>Blog/Website
    30. 30. Facebook Page and Event
    31. 31. LinkedIn Event </li></ul><ul><ul><li>Twitter Account
    32. 32. Drag Your Friends In!
    33. 33. Tweet and RT </li></ul></ul>
    34. 34. Event Blog Does the event need it's own blog? Or use company/organization blog. Recurring Event? Maybe? Get a URL! RSS – Use Feedburner Enable e-mail subscriptions Auto-post to Twitter Link to your RSS feed
    35. 35. Pre-Payments <ul><ul><li>What corporate entity is running the event? </li><ul><ul><li>Any income is taxable; keep good records </li></ul></ul><li>Setup an event at an online event registration service: </li><ul><ul><li>EventBrite.com
    36. 36. Meetup.com (good for recurring events!)
    37. 37. WordPress PayPal plugin
    38. 38. amiando </li></ul></ul><li>Customize the landing URL </li></ul></ul>
    39. 39. Facebook Page <ul><ul><li>Create an “Event” off your fan page </li><ul><ul><li>Invite all your friends, too.
    40. 40. Message all fans a few days later, ask them to share, and give specific instructions how </li><ul><ul><li>E-mail to your friends
    41. 41. Scroll down the left side and click “Share”
    42. 42. Invite your friends
    43. 43. Share on Twitter, LinkedIn and other Social Media </li></ul></ul></ul></ul></ul></ul>
    44. 44. LinkedIn <ul><ul><li>Change your status to an announcement about the event with a shortened link.
    45. 45. Create an event on LinkedIn </li><ul><ul><li>Should this be the main sign-up for non-chargeable events? </li></ul></ul><li>Add the event to relevant groups
    46. 46. Send personal invites </li></ul></ul>
    47. 47. Twitter <ul><ul><li>Create a new Twitter account for the event?
    48. 48. Personalize the Twitter account </li><ul><ul><li>Add link URL, city, description and pictures </li></ul></ul><li>Strategically Follow! </li><ul><ul><li>Followees are more likely to follow back </li></ul></ul><li>Strategically List!
    49. 49. Strategically Tweet and Retweet: </li><ul><ul><li>Event links
    50. 50. Website/blog links
    51. 51. Facebook page </li></ul></ul><li>DM to invite and ask for RTs </li></ul></ul>
    52. 52. Paul Holmes [email_address] IdeaZone.ca/blog PaulHolmes.ca Questions? Facebook.com/IdeaZone Facebook.com/PaulHolmes LinkedIn.com/companies/IdeaZone.ca LinkedIn.com/in/tpholmes twitter.com/IdeaZone twitter.com/tpholmes