Camosun College - Social Media and Job Search

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These are the slides from a presentation I gave on December 1st, 2010 on how people can use Social Media to help land that perfect job.

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  • When you sit down at the computer? All things being equal, people will do business with and refer business to those people they know, like and trust Social Media marketing works when you use it to build the following:
  • Credibility Not just what you say about yourself, but what your clients and customers are saying about you. Social network users are 3x more likely to trust peer opinions over advertising when making purchasing decisions (Jupiter Research) Visibility Be present in the places your customers are spending time online Increase the chances that they will find your website, as well (SEO) Incoming links Fresh content Use of keywords in content Identity Relationships
  • Camosun College - Social Media and Job Search

    1. 1. Camosun College “Employment Search and Social Media” @tpholmes
    2. 2. What I do... <ul><ul><ul><li>IdeaZone.ca (web and print design)
    3. 3. MySocial Productions (Social Media Camp) </li></ul></ul></ul><ul><ul><ul><li>eBrands Media Group (web publishing) </li><ul><li>Foodie.ca
    4. 4. YourCanada.ca
    5. 5. Other web properties </li></ul></ul></ul></ul><ul><ul><ul><li>I'm married, and we have a fabulous 5-year-old!
    6. 6. I'm a social media advocate... </li><ul><li>I co-founded Social Media Club in Victoria
    7. 7. I blog daily (somewhere or other).
    8. 8. I speak at different events and offer workshops </li></ul></ul></ul></ul>
    9. 9. Social Media Allows You To Build A PERSONAL BRAND
    10. 10. Focus!
    11. 11. Plan, Setup, Engage! <ul><ul><li>Blog/Website
    12. 12. Facebook Page
    13. 13. LinkedIn
    14. 14. Twitter </li></ul></ul><ul><ul><li>Get Introduced
    15. 15. Engage
    16. 16. Target People </li></ul></ul>
    17. 17. Why Blog? <ul><ul><li>Demonstrate your skills </li><ul><ul><li>Provide a destination URL with “About”
    18. 18. Free services: </li><ul><li>WordPress.com
    19. 19. Posterous
    20. 20. Tumblr </li></ul></ul></ul><li>Don't blog if your writing sucks. </li></ul></ul>
    21. 21. Facebook <ul><ul><li>Start being a grown-up on Facebook: </li><ul><li>“ Edit Friends” and create groups
    22. 22. Organize (or delete) your photos
    23. 23. Untag yourself from photos
    24. 24. Delete those unseamly status updates
    25. 25. Put a nice profile picture up </li></ul></ul></ul>
    26. 26. LinkedIn <ul><ul><li>Your “Resume on Steroids”
    27. 27. Connect with businesspeople, other students, professors, etc. </li><ul><li>Check your e-mail for existing users </li></ul><li>Link your blog (WordPress)
    28. 28. Join groups
    29. 29. Request (and give) recommendations
    30. 30. Ask for introductions!! </li></ul></ul>
    31. 31. Twitter <ul><ul><li>It's OK to be forward on Twitter.
    32. 32. Follow your prospective employers. </li><ul><ul><li>Retweet them (step 1)
    33. 33. Engage them (step 2)
    34. 34. Ask if they have time for a coffee (step 3) </li></ul></ul><li>Tweet intelligent things about your expertise </li><ul><ul><li>Retweet it, if you weren't the originator </li></ul></ul><li>Strategically List! </li></ul></ul>
    35. 35. Paul Holmes [email_address] IdeaZone.ca/blog PaulHolmes.ca Questions? Facebook.com/IdeaZone Facebook.com/PaulHolmes LinkedIn.com/companies/IdeaZone.ca LinkedIn.com/in/tpholmes twitter.com/IdeaZone twitter.com/tpholmes

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