Connect (English)


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“Connect” was first presented by Cynthia Savard Saucier for Creative Mornings Montreal on September 27, 2013.

How many times do you look at your phone when it vibrates, knowing full well that it’s the email you sent yourself 30 seconds ago? Reflex causes us to compulsively reach for our iPhone the second that it makes the tiniest of noises. Have you ever heard of Pavlov’s dogs? The similarity between Pavlov’s experiments and our reaction to the ringer poses no stretch of the imagination.

The telephone is addictive, caused by the same reward patterns as drugs, sex and good food. Telephone addiction is already talked about as a real disorder.

Even though new technologies come with addictive and disruptive properties, they can’t be eliminated from our lives. Because being connected is way too important! Some of the benefits of technology include: bridging distances and language barriers, increasing autonomy and a sense of accomplishment, supporting the depressed, teaching us new things and, most importantly, helping us stay in touch with loved ones.

We must therefore find solutions that create connections, without creating an addiction to the things that connect us. What’s at stake with “mobile” technologies such as glasses and watches, which contribute to never-ending notifications? Should we adopt an ethical code to deal with this phenomenon, or take advantage of the user’s addiction to develop profitable services, such as Farmville and Facebook?

“Connect” is a call to creative people, decision makers and users, encouraging them to explore new opportunities for making the world a better connected place.

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Connect (English)

  1. 1. CONNECT CYNTHIA Savard Saucier UX Designer
  2. 2. - ANONYMOUS “Sometimes, I send myself an email to remind myself of something, and when I feel the phone vibrate, I still get excited.”
  3. 3. 88% sometimes feel vibrations PHANTOM
  4. 4. 1.0 CONDITIONING Am I really as gullible as a CHICKEN?
  7. 7. - Said no one ever “I have never used my telephone in an inappropriate moment.”
  8. 8. 2.0 ADDICTION Who among you can keep your mobile in your box until the end of this presentation? Until the end of the day? How about the end of the week?
  9. 9. DOPAMINE Dopamine is released when you anticipate pleasure, whether it be food, sex, text messages or a new post on Facebook...
  10. 10. PLEASURE Note: This graphic is in no way scientific. STIMULUS REWARD
  12. 12. 3.0 PAY THE PRICE What keeps us all from being addicted when the rewards are so satisfying? Paying the price. It’s socially unacceptable to take out your mobile during a romantic dinner.
  13. 13. Internet of THINGS, checking your With the is far too EASY ... and can be done subtly enough so that people around you don’t notice. Slipping a device out of your pocket and checking it is a new behaviour, but checking your watch isn’t. Reducing the “price to pay” for interaction ensures that the behaviour will increase. messages
  14. 14. Does that mean we should deter people from using new technologies? NO!
  15. 15. SAVE LIVES4.0 Because HELP TO new technologies When a new technology becomes available, creative people immediately leverage it to make incredible discoveries!
  16. 16. 卡尔库洛肾 Kidney stone Chinese Even more so when you’re a DOCTOR Understanding a foreign language is great.
  17. 17. Especially when you need to apply CPR Who doesn’t need an extra hand in the kitchen?
  18. 18. 5.0 SMALL PLEASURES Beyond the “magical” solutions that save lives, there are other small pleasures that help us feel connected.
  19. 19. “Daddy, my nose is running.” Hearing that my grandmother thinks I’m pretty. That my father is proud of me. Or hearing my godson say his first sentence:
  20. 20. It’s all too beautiful to fade away...
  21. 21. 5.0 SOLUTIONS How can we build connections, without creating monsters?
  22. 22. Technology that respects time Use the “Do not disturb” and “Snooze” functions. At all costs - avoid letting the user know when messages were read!
  23. 23. Technology that respects context Enable users to set limits according to their context. Your mobile phone could block calls when it knows you’re in a conference.
  24. 24. Technology that is not disruptive Noisy stimuli can be very aggravating. The ideal: gradually attract the user’s attention with a blinking light, then vibrations and if all else fails, a progressively louder ringtone.
  25. 25. If you leave your mobile in your box more often, you just may enjoy it more the next time you use it. Thank you!
  26. 26. References The Role of Dopamine Internet Gratifications and Internet Addiction: On the Uses and Abuses of New Media Indeok Song, Robert Larose, Matthew S. Eastin, and Carolyn A. Lin. CyberPsychology & Behavior. August 2004, 7(4): 384-394. doi: 10.1089/cpb.2004.7.384. Loneliness, Social Contacts and Internet Addiction: A Cross-lagged Panel Study Mike Z. Yao, Zhi-jin Zhong Computers in Human Behavior, Volume 30, January 2014, Pages 164–170 A Study to Evaluate Mobile Phone Dependence Among Students of a Medical College and Associated Hospital of Central India Indian J Community Med. 2010 April; 35(2): 339–341. doi:  10.4103/0970-0218.66878 PMCID: PMC2940198 Sanjay Dixit, Harish Shukla, AK Bhagwat, Arpita Bindal, Abhilasha Goyal, Alia K Zaidi, and Akansha Shrivastava Copyright © Indian Journal of Community Medicine The Phone That Wasn't There: 11 Things You Need to Know About Phantom Vibrations ROBINSON MEYER JUL 10 2012, 3:59 PM ET vibrations/259638/ Effet de la dopamine (French only) Mobile video: Images: Thanks! Samuel Marchand Baptiste Macaire Patrick Williams Jean-Yves Perrodin Frédérique Malignon The Creative Mornings team