STORY
Emotional Connection/Universal Theme
Book: Movie: Device:Website:    App:
Book: The Hobbit Movie: Device:Website:    App:
Book: The Hobbit (adventure is out there) Movie: Device:Website:    App:
Book: The Hobbit (adventure is out there) Movie: Jaws Device:Website:    App:
Book: The Hobbit (adventure is out there) Movie: Jaws (fear of the unknown) Device:Website:    App:
Book: The Hobbit (adventure is out there) Movie: Jaws (fear of the unknown) Device: WalkmanWebsite:    App:
Book: The Hobbit (adventure is out there) Movie: Jaws (fear of the unknown) Device: Walkman (freedom to roam)Website:    A...
Book: The Hobbit (adventure is out there) Movie: Jaws (fear of the unknown) Device: Walkman (freedom to roam)Website: Face...
Book: The Hobbit (adventure is out there) Movie: Jaws (fear of the unknown) Device: Walkman (freedom to roam)Website: Face...
Book: The Hobbit (adventure is out there) Movie: Jaws (fear of the unknown) Device: Walkman (freedom to roam)Website: Face...
Book: The Hobbit (adventure is out there) Movie: Jaws (fear of the unknown) Device: Walkman (freedom to roam)Website: Face...
Book: The Hobbit (adventure is out there) Movie: Jaws (fear of the unknown) Device: Walkman (freedom to roam)Website: Face...
Digital WorldEmotional Connection
Digital WorldEmotional Connection
STORY
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
Using story to power design to connect with your audience
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Using story to power design to connect with your audience

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Oren Jacob and Bobby Podesta kicked off the GigaOM Roadmap conference to tell attendees how story is the backbone for great design.

Published in: Design

Using story to power design to connect with your audience

  1. 1. STORY
  2. 2. Emotional Connection/Universal Theme
  3. 3. Book: Movie: Device:Website: App:
  4. 4. Book: The Hobbit Movie: Device:Website: App:
  5. 5. Book: The Hobbit (adventure is out there) Movie: Device:Website: App:
  6. 6. Book: The Hobbit (adventure is out there) Movie: Jaws Device:Website: App:
  7. 7. Book: The Hobbit (adventure is out there) Movie: Jaws (fear of the unknown) Device:Website: App:
  8. 8. Book: The Hobbit (adventure is out there) Movie: Jaws (fear of the unknown) Device: WalkmanWebsite: App:
  9. 9. Book: The Hobbit (adventure is out there) Movie: Jaws (fear of the unknown) Device: Walkman (freedom to roam)Website: App:
  10. 10. Book: The Hobbit (adventure is out there) Movie: Jaws (fear of the unknown) Device: Walkman (freedom to roam)Website: Facebook App:
  11. 11. Book: The Hobbit (adventure is out there) Movie: Jaws (fear of the unknown) Device: Walkman (freedom to roam)Website: Facebook (we are not alone) App:
  12. 12. Book: The Hobbit (adventure is out there) Movie: Jaws (fear of the unknown) Device: Walkman (freedom to roam)Website: Facebook (we are not alone) App: Maps
  13. 13. Book: The Hobbit (adventure is out there) Movie: Jaws (fear of the unknown) Device: Walkman (freedom to roam)Website: Facebook (we are not alone) App: Maps (the world is known)
  14. 14. Book: The Hobbit (adventure is out there) Movie: Jaws (fear of the unknown) Device: Walkman (freedom to roam)Website: Facebook (we are not alone) App: Maps (the world is known) *unless you upgraded to iOS 6
  15. 15. Digital WorldEmotional Connection
  16. 16. Digital WorldEmotional Connection
  17. 17. STORY

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