Georgina Delancy
October 2010
RESEARCH STATISTICS AND IMMIGRATION
SCANNING UNITS
The Bahamas Ministry of Tourism
Tourism in The Islands of The
Bahamas
The Research and Statistics Dept.
Islands of the Bahamas:Past
• In the early 1800’s Tourism in the Bahamas
was relatively unexplored as a means for many
Bah...
Islands of the Bahamas:Past
• After 1949, The Bahamas began to see a steady
growth in the Tourism Industry especially on t...
Islands of the Bahamas:Past
• The best years for arrivals to Grand Bahama
were in the late 1980’s and early 1990’s (1987
t...
Islands of the Bahamas:Past
• The Out Islands of the Bahamas had some growth
before 1973 but it was after 1973 that steady...
Tourism Performance 2009/2008 &
2010/2009 Half Year?
• Recession
began
Dec. 2007
• Financial
Meltdown
September
2008.
• Im...
Cruise Tourism
Cruise Tourism:The Bahamas
• When Cruise Tourism came of age it became
obvious that it was here to stay. This meant
that d...
Cruise Tourism:The Bahamas
• One of the benefits of having embraced Cruise
Tourism in the early years was that The
Bahamas...
Cruise Tourism:The Bahamas
CRUISE ARRIVALS TO THE BAHAMAS
1ST PORT OF ENTRY ONLY
January to December 2009 January to June ...
Cruise Tourism:The Bahamas &
Region
CRUISE ARRIVALS
TOP 6 REGIONAL COMPETITORS
           
  2005 2006 2007 2008 2009
All ...
Stopover Visitors
Stopover Visitors:The Bahamas &
Region
STOPOVER VISITORS
TOP 10 REGIONAL COMPETITORS
               
  1997 2005 2006 2007...
How Did The Bahamas Perform With
Stopovers?
ISLANDS OF THE BAHAMAS
STOPOVER VISITORS
Full Year Half Year
2009 2008 % CHG 2...
Which Island In The Bahamas Received
The Most Stopover Visitors?
Tourism Performance by Major Market
2009/2008 & 2010/2009
ISLANDS OF THE BAHAMAS
STOPOVER VISITORS BY COUNTRY
     
Half Y...
Where Did Visitors to The
Bahamas Come From:The Bah.WHERE DO THE STOPOVER VISITORS COME FROM
ISLANDS OF THE BAHAMAS
2009
U...
Top States That Brought Business to The
Bahamas in 2009
• Recession
• Florida biggest
market plagued
with
foreclosures,
Ca...
Top States That Brought Business to The
Bahamas in Half Year 2010
TOP STATES THAT BROUGHT BUSINESS TO THE BAHAMAS
STOPOVER...
TOP CANADIAN PROVINCES THAT BROUGHT
VISITORS TO THE BAHAMAS
TOP CANADIAN PROVINCES
STOPOVER VISITORS
ISLANDS OF THE BAHAMA...
TOP EUROPEAN COUNTRIES THAT BROUGHT
BUSINESS TO THE BAHAMAS
TOP EUROPEAN COUNTRIES
STOPOVER VISITORS
ISLANDS OF THE BAHAMA...
TOP LATIN AMERICAN COUNTRIES THAT BROUGHT
BUSINESS TO THE BAHAMAS
TOP LATIN AMERICAN COUNTRIES
STOPOVER VISITORS
        H...
How Did The Visitors Come To The Bah
MODE OF ARRIVAL
THE ISLANDS OF THE BAHAMAS
STOPOVER VISITORS
2009
 
Nassau Grand Baha...
How Did The Visitors Come:All Bah.2009
Where Did The Visitors Stay:Bah
STOPOVER VISITORS BY TYPE OF ACCOMMODATION
THE ISLANDS OF THE BAHAMAS
 
Nassau Grand Baham...
Where Did The Visitors Stay:Bah
How Did the Hotels Perform:Hotel
Occupancy
• Hotel Occupancy levels plummeted after the
Financial Meltdown in 2008.
How Did the Hotels
Perform:ADR?
• Average Daily Rate was up in 2008 before the
financial meltdown. By 2009, the ADR had fa...
How Long Did Visitors Stay
AVERAGE LENGTH OF STAY
ISLANDS OF THE BAHAMAS
2009 2008 2007 2006 2005 2004
Eleuthera* 11.6 10....
How Long Did Visitors Stay:Country
AVERAGE LENGTH OF STAY
ISLANDS OF THE BAHAMAS
2009 2008 2007 2006 2005 2004
USA 6.3 6.1...
Why Did Visitors Come to The Bah?
MAIN REASON FOR THIS VISIT TO THE BAHAMAS
STOPOVER VISITORS
2009
Bahamas Nassau/P.I Gran...
What Influenced Visitors to Visit:Bah?
TOP INFLUENCES FOR DECIDING TO VISIT THE BAHAMAS
ISLANDS OF THE BAHAMAS
2009
Bahama...
What Activities Did Visitors Intend to Do
While in The Bahamas?
ACTIVITIES VISITORS INTENDED TO DO ON THIS VISIT TO THE BA...
How Many of Our Visitors Have Been
to The Bahamas Before?
REPEAT VS. FIRST TIME VISITOR
STOPOVER VISITORS
2009
   
REPEAT ...
Did They Say They Would Come Back
to the Bahamas?
ISLANDS OF THE BAHAMAS
LIKELIHOOD TO RETURN
STOPOVER VISITORS
2009
   
L...
Did They Say They Would
Recommend the Bahamas?
ISLANDS OF THE BAHAMAS
LIKELIHOOD TO RECOMMEND
STOPOVER VISITORS
2009
   
L...
How Much Did Visitors Spend in the
Bahamas?
• In 2009, visitors to the Bahamas spent over $2
billion dollars in the econom...
• Tourism in the Bahamas has certainly been
through some challenging times and difficult
changes. Some of the changes have...
Tourism in The Islands of The Bahamas
• The End
P.O. Box N-3701
Nassau, Bahamas
Georgina Delancy
Ministry of Tourism
The Islands of The Bahamas
georgina_delancy@yahoo.com...
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Tourism in The Islands of The Bahamas.

  1. 1. Georgina Delancy October 2010 RESEARCH STATISTICS AND IMMIGRATION SCANNING UNITS The Bahamas Ministry of Tourism
  2. 2. Tourism in The Islands of The Bahamas The Research and Statistics Dept.
  3. 3. Islands of the Bahamas:Past • In the early 1800’s Tourism in the Bahamas was relatively unexplored as a means for many Bahamians to earn a good living. By the end of the 1800’s, more efforts were placed on this important industry. • By 1875, Nassau received 500 visitors. • In 1949, The Bahamas namely the island of New Providence received 32,018 visitors.
  4. 4. Islands of the Bahamas:Past • After 1949, The Bahamas began to see a steady growth in the Tourism Industry especially on the island of New Providence. By 2005, the island of New Providence had welcomed almost 3 million visitors (air & sea arrivals) by itself. • In the early 1960’s Grand Bahama was not to be out done. The growth in arrivals to Grand Bahama between 1962 (13,269 arrivals) and 1964 (109,295) was outstanding.
  5. 5. Islands of the Bahamas:Past • The best years for arrivals to Grand Bahama were in the late 1980’s and early 1990’s (1987 to 1993). During these prosperous years for the island, total arrivals ranged from 1.1 million to 1.2 million annually. Much of this prosperity was due to cruise arrivals which made up between 45% to 50% of the total arrivals to the destination.
  6. 6. Islands of the Bahamas:Past • The Out Islands of the Bahamas had some growth before 1973 but it was after 1973 that steady growth to these islands was collectively realized. • In 1971, most of the visitors who came to the Bahamas did so by air (66.3%) and only a little over 1/3 (33.7%) of them came by sea. By the early 1980’s it was clear that the way people travelled to the Bahamas was about to change. • By 2009, the mix of arrivals was the total reverse of 1971 as over two-thirds of the visitors who came to the Bahamas now did so by sea (73%) and 27% of them came by air.
  7. 7. Tourism Performance 2009/2008 & 2010/2009 Half Year? • Recession began Dec. 2007 • Financial Meltdown September 2008. • Improvem ents in Half Year 2010 evident. • Air arrivals up in 2010 when they were down in 2009 FOREIGN AIR AND SEA ARRIVALS TO THE BAHAMAS 1ST PORT OF ENTRY ONLY Full Year Half Year   2009 2008 2009/2008 2010 2009 2010/2009   Air and Sea % Chg Air and Sea % Chg Nassau/Paradise Island   2,677,120    2,496,058  7.3%  1,498,662   1,427,541  5.0% Grand Bahama      578,812      558,177  3.7%    391,176      283,906  37.8% Abaco      216,357      247,808  -12.7%      92,366      108,563  -14.9% Andros         8,977          9,747  -7.9%        4,967          5,390  -7.8% Berry Islands      423,506      411,615  2.9%    280,067      224,733  24.6% Bimini        50,877        45,716  11.3%      24,101        25,064  -3.8% Cat Cay        12,336        11,322  9.0%        6,137          6,493  -5.5% Cat Island         1,643          3,080  -46.7%           763          1,331  -42.7% Eleuthera      239,902      260,987  -8.1%    179,267      150,801  18.9% Exuma        18,317        30,262  -39.5%      15,405        12,620  22.1% Half Moon Cay      402,067      299,792  34.1%    202,875      189,051  7.3% Inagua            698          1,347  -48.2%           554             421  31.6% Long Island            880             946  -7.0%           970             471  105.9% San Salvador        13,623        16,715  -18.5%        9,289          8,121  14.4% Bahamas Overall 4,645,115 4,393,572 5.7% 2,706,599 2,444,506 10.7% Source: Immigration and Customs various ports of entry in the Bahamas.        
  8. 8. Cruise Tourism
  9. 9. Cruise Tourism:The Bahamas • When Cruise Tourism came of age it became obvious that it was here to stay. This meant that destinations globally had to make the decision of whether or not they would embrace it or be left behind. • The Bahamas decided to embrace it and as a result cruise arrivals to the destination exploded.
  10. 10. Cruise Tourism:The Bahamas • One of the benefits of having embraced Cruise Tourism in the early years was that The Bahamas became the top cruise destination for cruise arrivals in the region and stayed there. • Between January and June 2010, 71% of all cruises to the Bahamas were Bahamas Only cruises.
  11. 11. Cruise Tourism:The Bahamas CRUISE ARRIVALS TO THE BAHAMAS 1ST PORT OF ENTRY ONLY January to December 2009 January to June YTD   2009 2008 2009/2008 2010 2009 2010/2009   Cruise Arrivals % Chg Cruise Arrivals % Chg Nassau/Paradise Island   1,713,725    1,471,835  16.4%          958,407          902,626  6.2% Grand Bahama      376,502      312,780  20.4%          280,601          167,909  67.1% Abaco (Castaway Cay)      136,514      149,389  -8.6%            43,352           63,426  -31.6% Berry Islands      415,022      401,718  3.3%          275,484          220,372  25.0% Eleuthera (Princess Cay)      211,950      225,626  -6.1%          158,355          133,935  18.2% Half Moon Cay      402,067      299,792  34.1%          202,875          189,051  7.3% Bahamas Overall   3,255,780    2,861,140  13.8%       1,919,074       1,677,319  14.4% • Cruise incentives offered to major cruise lines. GBI cruise up because of Carnival, Norwegian & Bah. Celebration (for 2010)
  12. 12. Cruise Tourism:The Bahamas & Region CRUISE ARRIVALS TOP 6 REGIONAL COMPETITORS               2005 2006 2007 2008 2009 All Bahamas 3,078,709 3,078,534 2,970,659 2,861,140 3,255,780 N. PROV./P.I.(BAH.) 1,880,696  1,660,094  1,638,174  1,471,835  1,713,725  G.B. ISLD.(BAH.) 321,582  339,913  311,762  312,780  376,502  OUT ISLDS.(BAH.) 876,431  1,078,527  1,020,723  1,076,525  1,165,553  Cozumel (Mexico) 2,519,179  2,352,043  2,488,190  2,569,433  2,221,729  U.S. Virgin Islands 1,912,539  1,901,275  1,917,878  1,757,067  1,582,264  Cayman Islands 1,798,999  1,930,136  1,715,666  1,553,053  1,520,372  St. Maarten 1,488,461  1,421,645  1,421,906  1,345,812  1,215,146  Puerto Rico 1,315,079  1,338,019  1,437,239  1,392,624  1,179,022  Jamaica 1,135,843  1,336,994  1,179,504  1,088,901  922,349 
  13. 13. Stopover Visitors
  14. 14. Stopover Visitors:The Bahamas & Region STOPOVER VISITORS TOP 10 REGIONAL COMPETITORS                   1997 2005 2006 2007 2008 2009 %Chg 97/09 All Bahamas 1,617,595 1,608,153 1,600,862 1,527,727 1,463,006 1,327,006 -18% N. PROV./P.I.(BAH.) 840,515  1,019,017  1,019,198  960,768  929,249  864,016  3% G.B. ISLD.(BAH.) 512,710  316,265  298,937  279,193  265,176  228,744  -55% OUT ISLDS.(BAH.) 264,370  272,871  282,727  287,766  268,581  234,246  -11% Dominican Republic 2,211,394  3,690,692  3,965,055  3,979,582  3,979,672  3,992,303  81% Cuba 1,170,083  2,319,334  2,220,567  2,152,221  2,348,340  2,429,809  108% Cancun 2,621,268  2,134,180  1,586,942  2,022,302  2,165,320  1,891,448  -28% Jamaica 1,192,000  1,478,663  1,678,905  1,700,785  1,767,271  1,831,097  54% Puerto Rico 814,000  1,465,292  1,485,296  1,359,638  1,323,795  1,300,783  60% Aruba 649,893  732,514  694,372  772,073  622,675  812,623  25% US Virgin Islands 392,900  697,033  671,362  693,372  678,904  666,051  70% Barbados 472,290  547,534  562,558  574,533  567,667  518,564  10% Martinique 513,230  484,127  502,053  503,107  479,933  443,202  -14% St. Maarten 439,234  467,861  467,804  469,407  475,410  440,185  0% • In 1997, Bah. was no. 3 in region. • By 2009, Bah. was no. 5 in stopovers • Cuba hotel rooms increased • Jamaica all inclusives • Cheaper competitors
  15. 15. How Did The Bahamas Perform With Stopovers? ISLANDS OF THE BAHAMAS STOPOVER VISITORS Full Year Half Year 2009 2008 % CHG 2010 2009 % CHG New Providence       864,016       929,249  -7.0%   493,011      468,251  5.3% Grand Bahama       228,744       265,176  -13.7%   125,690      131,342  -4.3% Abaco        81,632         97,671  -16.4%     52,752        47,103  12.0% Bimini        50,144         42,431  18.2%     19,687        24,207  -18.7% Eleuthera (mainland)        19,891         24,389  -18.4%     15,860        11,620  36.5% Harbour Island        10,674         11,638  -8.3%       6,471         6,937  -6.7% Exuma        20,594         33,909  -39.3%     15,174        14,412  5.3% San Salvador        14,701         18,340  -19.8%       9,239         9,018  2.5% Andros          7,323           9,204  -20.4%       4,640         4,538  2.2% Other Out Islands        29,287         30,999  -5.5%     14,158        17,216  -17.8% All Bahamas    1,327,006    1,463,006  -9.3%   756,682      734,644  3.0% *Eleuthera numbers exclude Harbour Island stopovers. Total Eleuthera showed a 20% increase for Half Yr. 2010
  16. 16. Which Island In The Bahamas Received The Most Stopover Visitors?
  17. 17. Tourism Performance by Major Market 2009/2008 & 2010/2009 ISLANDS OF THE BAHAMAS STOPOVER VISITORS BY COUNTRY       Half Year   2009 2008 % Chg 2010 2009 % Chg 1USA 1,068,726 1,177,271 -9.2% 611,578 598,227 2.2% 2CANADA 107,041 114,960 -6.9% 68,313 62,442 9.4% 3EUROPE 78,816 93,803 -16.0% 39,346 39,829 -1.2% 4CARIBBEAN 18,856 22,528 -16.3% 8,659 9,198 -5.9% 5LATIN AMERICA 18,684 16,257 14.9% 9,404 7,651 22.9% 6OTHER COUNTRIES 34,883 38,187 -8.7% 19,382 17,297 12.1% TOTAL STOPOVERS 1,327,006 1,463,006 -9.3% 756,682 734,644 3.0%
  18. 18. Where Did Visitors to The Bahamas Come From:The Bah.WHERE DO THE STOPOVER VISITORS COME FROM ISLANDS OF THE BAHAMAS 2009 USA 80.5% CANADA 8% EUROPE 6% CARIBBEAN 1% LATIN AMERICA 1% OTHER 3%
  19. 19. Top States That Brought Business to The Bahamas in 2009 • Recession • Florida biggest market plagued with foreclosures, California too • Unemployment US 5% 2007, 10% Dec. 2009 • Unemployment Bah. 7.9% 2007 & 14.2% 2009 TOP STATES THAT BROUGHT BUSINESS TO THE BAHAMAS STOPOVER VISITORS 2009           STATES 2009 2008 % CHG 1FLORIDA        267,441         288,857  -7% 2NEW YORK        137,973         144,636  -5% 3NEW JERSEY          72,580           80,103  -9% 4TEXAS          49,906           50,885  -2% 5CALIFORNIA          45,031           52,354  -14% 6PENNSYLVANIA          43,103           48,268  -11% 7MASSACHUSETTS          41,436           45,250  -8% 8VIRGINIA          34,773           36,419  -5% 9GEORGIA          34,156           39,135  -13% 10ILLINOIS          31,609           36,015  -12% 11MARYLAND          28,757           32,056  -10% 12NORTH CAROLINA          27,948           34,248  -18% 13CONNECTICUT          24,220           27,960  -13% 14OHIO          22,963           27,882  -18% 15MICHIGAN          21,104           23,695  -11% 16SOUTH CAROLINA          14,686           17,344  -15% 17TENNESSEE          12,679           15,209  -17% 18COLORADO          11,913           13,541  -12% 19INDIANA          10,831           12,850  -16% 20MISSOURI           9,403           10,954  -14% 21WISCONSIN           9,118             9,931  -8% 22MINNESOTA           8,998           10,127  -11% 23LOUISIANA           8,744             8,641  1% 24ALABAMA           7,704             9,226  -16% 25KENTUCKY           7,220             8,191  -12% 26OTHER          84,430           93,494  -10%   TOTAL USA 1,068,726 1,177,271 -9.2%
  20. 20. Top States That Brought Business to The Bahamas in Half Year 2010 TOP STATES THAT BROUGHT BUSINESS TO THE BAHAMAS STOPOVER VISITORS HALF YEAR 2010           STATES 2010 2009 % CHG 1FLORIDA        134,051         138,307  -3% 2NEW YORK          76,280           77,169  -1% 3NEW JERSEY          39,544           39,047  1% 4MASSACHUSETTS          28,580           27,589  4% 5TEXAS          28,560           26,716  7% 6PENNSYLVANIA          26,165           25,517  3% 7CALIFORNIA          23,032           22,343  3% 8GEORGIA          22,703           18,051  26% 9VIRGINIA          19,726           18,705  5% 10ILLINOIS          18,015           18,667  -3% 11MARYLAND          16,850           15,189  11% 12CONNECTICUT          16,842           14,958  13% 13NORTH CAROLINA          16,706           16,075  4% 14OHIO          14,290           13,478  6% 15MICHIGAN          13,735           13,462  2% 16SOUTH CAROLINA           8,461             8,605  -2% 17TENNESSEE           8,403             7,293  15% 18INDIANA           7,767             6,496  20% 19COLORADO           6,656             7,116  -6% 20WISCONSIN           6,250             6,000  4% 21MINNESOTA           6,194             6,253  -1% 22MISSOURI           5,338             5,463  -2% 23ALABAMA           5,306             4,648  14% 24LOUISIANA           4,996             5,669  -12% 25NEW HAMPSHIRE           4,491             4,460  1% 26OTHER          52,637           50,951  3%   TOTAL USA 611,578 598,227 2.2% • As no. of jobs losses declined & foreclosures slowed business picked up. • Free Companion Airfare
  21. 21. TOP CANADIAN PROVINCES THAT BROUGHT VISITORS TO THE BAHAMAS TOP CANADIAN PROVINCES STOPOVER VISITORS ISLANDS OF THE BAHAMAS               Half Year     PROVINCES 2009 2008 % CHG 2010 2009 % CHG 1ONTARIO     58,253      65,124  -11%    37,126      33,793  10% 2QUEBEC     15,604      15,370  2%     8,773        9,225  -5% 3ALBERTA       7,715        9,587  -20%     4,893        4,739  3% 4BRITISH COLUMBIA       5,287        6,091  -13%     3,003        2,915  3% 5NOVA SCOTIA       1,666        1,689  -1%     1,207        1,160  4% 6MANITOBA       1,599        1,542  4%     1,063        1,092  -3% 7SASKATCHEWAN       1,174        1,094  7%        927          804  15% 8NEW BRUNSWICK         914          836  9%        768          642  20% 9NEWFOUNDLAND         525          567  -7%        499          361  38% 10PRINCE EDWARD ISLAND         205          175  17%        204          141  45% 11OTHER PROVINCES     14,099      12,885  9%     9,850        7,570  30%   TOTAL CANADA 107,041 114,960 -7% 68,313 62,442 9% • Canadian economy improved quickly. Before recession, stopovers from Canada were highest they had been in 25 yrs.
  22. 22. TOP EUROPEAN COUNTRIES THAT BROUGHT BUSINESS TO THE BAHAMAS TOP EUROPEAN COUNTRIES STOPOVER VISITORS ISLANDS OF THE BAHAMAS               Half Year     2009 2008 % Chg 2010 2009 %Chg 1UK    26,400      34,567  -24%  11,911    13,499  -12% 2FRANCE    13,667      14,423  -5%    6,749      7,767  -13% 4ITALY     9,269      10,866  -15%    4,460      4,299  4% 3GERMANY     8,236      10,526  -22%    4,285      3,722  15% 5SWITZERLAND     3,811       4,169  -9%    2,009      1,844  9% 7NETHERLANDS     1,924       2,657  -28%    1,092        939  16% 6SPAIN     1,979       2,122  -7%      952        819  16% 8SWEDEN     1,552       1,762  -12%      922        839  10% 9AUSTRIA     1,533       1,657  -7%      774        794  -3% 10BELGIUM     1,436       1,752  -18%      724        724  0% 11NORWAY     1,088       1,358  -20%      645        614  5% 12RUSSIA        822          414  99%      609        328  86% 13IRELAND     1,184       1,501  -21%      553        733  -25% 14OTHER     5,915       6,029  -2%    3,661      2,908  26% TOTAL 78,816 93,803 -16% 39,346 39,829 -1% Slovakia was no. 23 in Half Year 2010 with stopovers.  Stopovers increased in 2009 &  2010 from here. • Recession hit Europe very hard. • Some Countries entered into a debt crisis, e.g Greece
  23. 23. TOP LATIN AMERICAN COUNTRIES THAT BROUGHT BUSINESS TO THE BAHAMAS TOP LATIN AMERICAN COUNTRIES STOPOVER VISITORS         Half Year     LATIN AMERICA 2009 2008 %CHG 2010 2009 % CHG 1BRAZIL      4,309       3,863  11.5%     2,483       1,941  27.9% 5MEXICO      3,895       3,590  8.5%     1,631       1,225  33.1% 3ARGENTINA      2,579       2,050  25.8%     1,597       1,214  31.5% 4VENEZUELA      2,153       1,826  17.9%       788         802  -1.7% 5COLOMBIA      1,281         809  58.3%       775         513  51.1% 6PERU        807         800  0.9%       361         314  15.0% 7PANAMA        639         546  17.0%       352         252  39.7% 8CHILE        548         537  2.0%       286         264  8.3% 9ECUADOR        487         544  -10.5%       292         217  34.6% 10COSTA RICA        372         401  -7.2%       173         252  -31.3% 11GUATEMALA        312         228  36.8%       143         127  12.6% 12EL SALVADOR        257         214  20.1%         63           87  -27.6% 13PARAGUAY        250         194  28.9%         21           24  -12.5% 14URUGUAY        230         194  18.6%       182         127  43.3% 15HONDURAS        194         179  8.4%         77           99  -22.2% 16BOLIVIA        158           83  90.4%         60           75  -20.0% 17BELIZE        123         120  2.5%         60           79  -24.1% 18NICARAGUA          90           79  13.9%         60           39  53.8%   TOTAL 18,684 16,257 14.9% 9,404 7,651 22.9%
  24. 24. How Did The Visitors Come To The Bah MODE OF ARRIVAL THE ISLANDS OF THE BAHAMAS STOPOVER VISITORS 2009   Nassau Grand Bahama Out Islands All Bahamas % CHG 2009 2008 2009 2008 2009 2008 2009 2008 09/08 Airline 827,577 889,733 147,922 172,763 134,022 170,5511,109,521 1,233,047 -10.0% Private Plane 23,211 25,926 6,433 8,699 44,623 48,322 74,267 82,947 -10.5% Cruise Ship* 2,431 3,171 54,092 63,417 585 1,516 57,108 68,104 -16.1% Yacht/Private Boat 6,016 6,062 17,253 16,810 47,580 41,200 70,849 64,072 10.6% No Response 4,781 4,357 3,044 3,487 7,436 6,992 15,261 14,836 2.9% Total 864,016 929,249 228,744 265,176 234,246 268,5811,327,006 1,463,006 -9.3%
  25. 25. How Did The Visitors Come:All Bah.2009
  26. 26. Where Did The Visitors Stay:Bah STOPOVER VISITORS BY TYPE OF ACCOMMODATION THE ISLANDS OF THE BAHAMAS   Nassau Grand Bahama Out Islands All Bahamas % CHG 2009 2008 2009 2008 2009 2008 2009 2008 09/08 Hotel 691,703 761,294 145,976 180,155 102,718 119,273 940,397 1,060,722 -11% Timeshare 66,635 67,980 41,527 44,293 1,368 1,689 109,530 113,962 -4% Friends/Relatives 44,532 41,646 10,274 9,811 16,793 18,559 71,599 70,016 2% Private/Boat 16,232 15,339 10,496 10,893 36,434 41,268 63,162 67,500 -6% Apt/Villa 15,384 12,143 8,065 7,761 35,142 43,660 58,591 63,564 -8% Own Property 8,647 7,338 3,600 3,906 20,757 21,501 33,004 32,745 1% Other 4,910 5,112 2,739 2,296 4,205 5,307 11,854 12,715 -7% Non-Response 15,973 18,397 6,067 6,061 16,829 17,324 38,869 41,782 -7%
  27. 27. Where Did The Visitors Stay:Bah
  28. 28. How Did the Hotels Perform:Hotel Occupancy • Hotel Occupancy levels plummeted after the Financial Meltdown in 2008.
  29. 29. How Did the Hotels Perform:ADR? • Average Daily Rate was up in 2008 before the financial meltdown. By 2009, the ADR had fallen.
  30. 30. How Long Did Visitors Stay AVERAGE LENGTH OF STAY ISLANDS OF THE BAHAMAS 2009 2008 2007 2006 2005 2004 Eleuthera* 11.6 10.8 10.4 10.4 11.0 11.3 Abaco 10.5 9.8 9.3 9.4 9.9 10.0 Andros 10.2 8.7 8.7 9.4 9.9 9.3 San Salvador 8.7 8.7 8.7 8.7 8.6 8.9 Exuma 9.4 8.0 8.1 8.2 8.0 8.2 Bimini 8.1 7.6 7.9 8.0 8.1 8.6 Harbour Island 6.7 6.6 6.5 6.7 6.6 6.5 Grand Bahama 6.5 6.2 6.2 6.1 6.2 5.5 Nassau/Paradise Island 6.1 6.0 5.9 5.8 5.6 5.7 Out Islands 9.8 9.2 9.1 9.0 9.5 9.7 All Bahamas 6.8 6.6 6.6 6.4 6.4 6.3 *The average stay above for Eleuthera does not include Harbour Island.
  31. 31. How Long Did Visitors Stay:Country AVERAGE LENGTH OF STAY ISLANDS OF THE BAHAMAS 2009 2008 2007 2006 2005 2004 USA 6.3 6.1 6.0 5.9 5.9 5.9 Canada 8.4 7.9 8.5 8.7 8.8 9.0 Europe 10.2 9.7 10.1 10.5 10.6 10.3 Caribbean 8.8 8.7 9.3 8.6 8.3 8.7 Latin America 6.0 5.8 5.9 5.9 6.1 6.3 ROW 9.6 9.5 9.9 9.4 8.9 9.2 • Europeans have a longer stay because: they have longer vacations than Americans & they travel much further to get here.
  32. 32. Why Did Visitors Come to The Bah? MAIN REASON FOR THIS VISIT TO THE BAHAMAS STOPOVER VISITORS 2009 Bahamas Nassau/P.I Grand Bahama Out Islands Vacation 70% 71% 69% 67% Business Trip 6% 6% 9% 6% Honeymoon 5% 5% 4% 3% Visiting Friends/Rel. 6% 5% 5% 7% Convention/Conf. 2% 2% 3% 1% To Attend Wedding 4% 5% 3% 3% To Get Married 1% 1% 0% 1% Casino Excursion 1% 1% 1% 0% Other 3% 2% 2% 8%
  33. 33. What Influenced Visitors to Visit:Bah? TOP INFLUENCES FOR DECIDING TO VISIT THE BAHAMAS ISLANDS OF THE BAHAMAS 2009 Bahamas Nassau/P.I. Grand Bahama Out Islands Beaches 59% 59% 59% 60% Climate 51% 51% 50% 48% Rest and Relaxation 42% 42% 44% 40% Friendly People 27% 26% 27% 34% Hotel Facilities 24% 31% 14% 12% Easy to Get to 22% 24% 22% 17% Never Been Here Before 20% 20% 24% 17% Safety of Islands 17% 16% 15% 21% Good Package Deals 14% 16% 14% 5% Exotic Islands 12% 12% 10% 16% Friend recommended Bah. 12% 11% 11% 15% Sports 11% 7% 12% 24% Had Friends in Bah. 10% 9% 10% 15% Casinos 10% 13% 8% 0% Best Value for Money 9% 8% 14% 7% Heard a lot about Bahamas 8% 8% 8% 9% Other 7% 6% 10% 9% Shopping 5% 6% 6% 2% Nightlife 4% 5% 4% 2% Travel Agent/Tour Operator 4% 5% 3% 4% Bahamas Website 3% 3% 4% 3% Saw Ad on TV 2% 3% 1% 1% Saw Ad in Magazine 1% 1% 1% 1% No Response 5% 4% 5% 6%
  34. 34. What Activities Did Visitors Intend to Do While in The Bahamas? ACTIVITIES VISITORS INTENDED TO DO ON THIS VISIT TO THE BAHAMAS ISLANDS OF THE BAHAMAS 2009 Bahamas Nassau/P.I. Grand Bahama Out Islands Enjoy Beaches 83% 84% 84% 78% Rest and Relax 74% 76% 75% 67% Shop 34% 37% 42% 15% Go Snorkeling 33% 29% 34% 49% Go to Casinos 25% 31% 23% 1% Go on Island Tour 17% 16% 20% 16% Go Diving 11% 8% 13% 19% Go Sailing 7% 5% 8% 14% Go Deep Sea Fishing 6% 5% 7% 11% Go Golfing 4% 4% 6% 3% Go Bonefishing 4% 2% 4% 12% Other Activities 3% 2% 4% 3% Go Birdwatching 2% 1% 3% 6% No Response 4% 4% 5% 5%
  35. 35. How Many of Our Visitors Have Been to The Bahamas Before? REPEAT VS. FIRST TIME VISITOR STOPOVER VISITORS 2009     REPEAT VISITOR FIRST TIME VISITOR 2009 2008 2009 2008 Nassau/P.I. 59.2% 56.5% 40.5% 43.0% Grand Bahama 59.4% 56.9% 40.6% 42.7% Out Islands Overall 67.5% 68.9% 32.1% 30.3% All Bahamas 60.7% 58.8% 39.0% 40.6% Source:Tour Media Exit Surveys 2009 and 2008      
  36. 36. Did They Say They Would Come Back to the Bahamas? ISLANDS OF THE BAHAMAS LIKELIHOOD TO RETURN STOPOVER VISITORS 2009     Likely to Return Not at all Likely to Return 2009 2008 2009 2008 Out Islands Overall 91% 92% 8% 7% Nassau/P.I. 86% 86% 13% 13% Grand Bahama 84% 82% 16% 17% All Bahamas 87% 87% 13% 13%
  37. 37. Did They Say They Would Recommend the Bahamas? ISLANDS OF THE BAHAMAS LIKELIHOOD TO RECOMMEND STOPOVER VISITORS 2009     Likely to Recommend Not at all Likely to Recommend 2009 2008 2009 2008 Out Islands Overall 96.1% 96.6% 3.1% 2.8% Nassau/P.I. 92.7% 92.3% 6.9% 6.9% Grand Bahama 91.5% 88.8% 8.3% 9.8% All Bahamas 93.1% 92.5% 6.4% 6.6%
  38. 38. How Much Did Visitors Spend in the Bahamas? • In 2009, visitors to the Bahamas spent over $2 billion dollars in the economy of the Bahamas. • The average spend for stopover visitors (visitors who stayed in the destination for 24 hours or more) was $1,375. The average spend for a cruise visitor was approximately $63.
  39. 39. • Tourism in the Bahamas has certainly been through some challenging times and difficult changes. Some of the changes have been good, others have given us pause for thought. The one thing that we know is that despite the challenges that the Bahamas has faced, Tourism was and always will be the lifeblood of our economy and our great hope for sustainability.
  40. 40. Tourism in The Islands of The Bahamas • The End
  41. 41. P.O. Box N-3701 Nassau, Bahamas Georgina Delancy Ministry of Tourism The Islands of The Bahamas georgina_delancy@yahoo.com, gdelancy@bahamas.com www.tourismtoday.com (242) 302-2094

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