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Convenience Communication

          Santtu Toivonen
             30.9.2010


      I first wrote about this (in Finnish) ...
Definition and Examples
The kind of communication driven by touch screen
devices, where the user does not create textual c...
Originality and Nature of Content (examples)
                     Derivative content                    Original content  ...
(touch screen
     Impact on the 90-9-1 Principle                                                                       de...
http://twitter.com/touqo




                           Flickr CC credits: _Kempton_
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Convenience communication st_20100930

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Convenience communication st_20100930

  1. 1. Convenience Communication Santtu Toivonen 30.9.2010 I first wrote about this (in Finnish) in: http://www.tietoviikko.fi/blogit/kaytto_ja_liittyma/article504765.ece
  2. 2. Definition and Examples The kind of communication driven by touch screen devices, where the user does not create textual content (however, can pass along text created by other users). Examples: • Retweets • Facebook likes • Sharing pictures and videos • Foursquare check-ins 30.9.2010 Santtu Toivonen
  3. 3. Originality and Nature of Content (examples) Derivative content Original content Object Tweets: ”There’s a dude Retweets: ”RT @touqo: There’s standing in front of a pizzeria.” Textual a dude standing in front of a content pizzeria.” Creating Foursquare venues: ”Sal’s Pizzeria” Foursquare check-ins: ”I am at Sal’s Pizzeria.” Non-textual content Retweets: Twitpics: ” ” ”RT @touqo: ” The scope of convenience communication 30.9.2010 Santtu Toivonen
  4. 4. (touch screen Impact on the 90-9-1 Principle device users) ~1% of the users produce original content ~9% of the users comment or refine the original content Long term: The amount of users creating original content Short term: increases. Convenience Drivers: • Innovations for communication text input (e.g. ~90% of the users merely increases the speech) browse the content amount of users • Better tools for commenting on taking and sharing original content. pics & vids • Familiarization for sharing by virtue of convenience communication http://www.90-9-1.com/ 30.9.2010 http://en.wikipedia.org/wiki/1%25_rule_(Internet_culture) Santtu Toivonen
  5. 5. http://twitter.com/touqo Flickr CC credits: _Kempton_

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