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1. How To Use Your Blog to Market Your Business

2. Have you just started blogging? Or have you been
blogging for a while? As you may already know, a blog is
an excellent tool to let the world know about your
business or your product, to connect with potential
customers and promote your expertise. But how can you
maximize your blog's impact? Here are five tips to do
just that:

3. - Blog Consistently. Many business owners get excited
about blogging, post 3-6 times, and then promptly forget
about the blog. I have seen many blogs that were
started a year or two ago, have a grand total of five
posts, and haven't been updated since sometime last
year.

4. To get the desired effect (search engine and human
traffic), you need to update your blog on a regular basis.
Search engines love new content and keep coming back
to index it. Potential customers also like new content;
it's what keeps them coming back to read your blog.

5. - Use Your Blog For Branding. Your blog is an extension
of your business, so make your blog have a look and feel
that mirrors that of your business web site.

6. If your blog is hosted on the same domain as your web
site, you should match the look and feel of your web site
exactly. This will be more difficult to achieve if a third
party provider hosts your blog. However, you should still
aim to present the same brand image.

7. - Use Search Engine Optimization To Optimize Each Blog
Post. The purpose of your blog is to get people who are
in your target market to read your posts and enter your
sphere of influence. Traffic from search engines does not
cost any money, and it is a great way to get potential
customers to your blog.

8. Treat each one of your blog posts as a separate file to be
optimized for search engines. Use a keyword research
tool to find phrases that are related to the main subject
of the post, and weave them into the content of the
post.

9. - Have A Special Offer On Your Blog. Do you offer a free
special report? Do you offer a mini course as a bonus for
new newsletter subscribers? Add the offer to your blog.
This will transform people from casual surfers who just
happened to find your blog to newsletter subscribers.

10. - Share Information About Your Events, Products and
Seminars. You might think that everyone has already
heard about your upcoming teleclass on life and work
balance or your e-book about achieving financial
success. Not so! The person reading your blog might be
hearing about you for the very first time, so they have
no idea about your teleseminars or products unless you
specifically tell them.

11. Avoid overselling, as it will dramatically reduce the
number of your blog readers. Do, however, let your blog
readers know about your seminars and products. If you
don't tell them, nobody will.

12. A blog is an excellent tool to generate additional web
site traffic, get new newsletter subscribers and sell more
products. Use your blog to introduce potential
customers to your business.

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